Write a review

Purely Pets: Pet Insurance reviews

Name: Pet Insurance
Rating: 4.8 (2026 reviews)

View other Purely Pets products

4.66

Based on 2,026 reviews, last reviewed 11th Feb 2025

No new 5 star reviews

in the past 90 days

75% decrease in 1 star reviews

in the past 90 days

87%

10%

Latest highest rating:

4

great value After comparing many pet insurance, I found purely pets has the best value and review with online vets available. Reviewed on: 4th September 2024

Latest lowest rating:

1

SAVE YOUR MONEY - GO ELSEWHERE I pay £924 a year in premiums, NEVER CLAIMED before (he's 11). My dog had an Op was only £800 and they won't cover it as my pet didn't go for yearly c... Read more Reviewed on: 11th February 2025

Read all reviews See your review

About this product

Finding a comprehensive insurance policy to protect your pet is important. But, finding a reputable provider is equally as vital. We collect Purely Pets pet insurance reviews to help you make an informed decision about your next provider.

Purely Pets offers insurance policies for cats and dogs, with a multi-pet discount available too. Choose from a flexible range of cover options, with 15 different levels available with the Lifetime policy. Purely Pets has no ma...

Purely Pets Pet Insurance reviews (2026)

Review of the Purely Pets, Pet Insurance:

4 WEEKS STILL NO PAYMENT!

SHOCKING! 4 WEEKS AND STILL COUNTING TO GET PAID!! Should have checked the Pet Insurance Guide who rates them 2/5!!! I have had 5 rescue dogs over my lifetime and never experienced anything this bad. Portal online never gets updated, call centre staff are like robots and clearly THE SHAREHOLDERS like to hang onto the interest our large sums of money are making them Reviewed on: 26th September 2023

SAVE YOUR MONEY - GO ELSEWHERE

I pay £924 a year in premiums, NEVER CLAIMED before (he's 11). My dog had an Op was only £800 and they won't cover it as my pet didn't go for yearly check up's at the Vets. Silly me, I thought you only see Vets/Doctors when ill.... Reviewed on: 11th February 2025

STEER WELL CLEAR OF THOS COMPANY

They take our monthly premiums on time every time but this company is absolutely atrocious when it comes to paying out claims. Your claim claim just seems to lye dormant for months with no communication. My advice is buy cheap get cheap service stay well clear of this company. If I could give a minus score for claims and service I would. I've even had bbc watchdog in contact with me regarding Purley petsvthats how bad these people are. Reviewed on: 14th December 2024

Terrible company

I have 2 claims outstanding with this dreadful company, one is 14 weeks and counting and the other 9 weeks. I am owed hundreds of pounds by them (now accruing interest on a credit card) and my vet is owed thousands. Extremely poor communication and generic emails when you ask what the hold up is ('high volume of claims') Do you have one assessor who is working by candlelight? A complaint led to the claims being supposedly prioritised to be processed in 10 working days - we are n... Reviewed on: 6th December 2024

10 weeks to respond and only paid £200 of £600 claim

I was a customer for 3 years. I made a claim in August 2024 and it took them 10 weeks to assess it and they only did that after I made a formal complaint. They only paid out £200 of my £600 claim due to various deductions and fees so it wasn't worth the hassle at all. They didn't communicate proactively and it was very difficult to get through to them on the phone to chase up the claim. Ultimately I cancelled my cover and decided to just pay out of pocket from now on. I wish ... Reviewed on: 5th November 2024

Shambles Dreadful company

Dreadful company, owe us hundreds of pounds, won’t respond to emails, don’t pick up the phone, at a stressful time of pet illness and then passing it’s the last thing you need. One more week and I can then raise after 8 weeks email. Been going on since July. Please stay away from them. Reviewed on: 23rd October 2024

great value

After comparing many pet insurance, I found purely pets has the best value and review with online vets available. Reviewed on: 4th September 2024

Great Insurance for Dogs Prone to IVDD

Purely Pets were amazing after our dog was diagnosed with IVDD. I pretty much maxed out our £14,000 policy and the renewal price only went up to £46 per month (up from £24 before the condition), which I feel is very reasonable as I know of others dealing with this that had their renewal price come through at up to £300 per month after spinal surgery. Their payout is never four weeks it’s usually around 6-8 weeks but you are kept updated and I never needed to speak to anyone, whi... Reviewed on: 27th August 2024

Poor service, slow claims process, rising premiums

With insurance, there are limited interactions upon which to base your judgment. My experiences with Purely Pets thus far have generally been unfavourable. In fairness, the premiums seem competitive for the level of cover - although we will only truly be able to assess that if/when they pay out on a claim! However, they have increased the premium aggressively in year two, despite our pets being young, healthy (no prior claims) and kept indoors. They increased our premiums furthe... Reviewed on: 23rd August 2024

Excellent customer service

Our dog Barnie has been diagnosed with both diabetes and Cushing's Disease therefore requires regular ongoing treatment. Purely Pets have always settled our claims promptly and fuss free. Recently they have updated their systems to improve their service even further! Reviewed on: 23rd August 2024

No nonsense - clear and cost efficient insurance

No nonsense - clear and cost efficient insurance Reviewed on: 23rd August 2024

Alternative products

Pet Insurance
from Pets At Home 4.20 from 6 reviews
Pet Insurance
from Co-op Insurance 1.14 from 36 reviews
Pet Insurance
from Every Paw 4.20 from 3 reviews

Join Smart Money People

Keep up to date on ratings of your favourite businesses. Find out about our awards and write new reviews with ease

Create an account

News, guides and insight from our team

View resource hub