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1st Central: Car insurance reviews

Name: Car insurance
Rating: 1.66 (942 reviews)

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1.52

Based on 942 reviews, last reviewed 29th Dec 2025

100% decrease in 5 star reviews

in the past 90 days

31% increase in 1 star reviews

in the past 90 days

12%

79%

Latest highest rating:

5

Good and not too expensive Was looking for good value car insurance and found this one. Not too expensive and so far can’t say anything bad. Very easy to sign up. Reviewed on: 5th September 2025

Latest lowest rating:

1

This company is scamming people out of money. This company is scamming people out of money. They use illicit abhorrent techniques to force changes to the information you have provided and make up ... Read more Reviewed on: 29th December 2025

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About this product

With 1st Central, you can insure a single car or opt for a multicar policy. There’s also a telematics policy.

As standard, you get up to 90 days free cover when driving in Europe. There are five policies to choose from giving different levels of cover: ValueOnline, Online, LegalOnline, PlusOnline and PremierOnline.

1st Central car insurance reviews help you find out what it’s really like to be a customer. If you’ve used 1st Central before, you can also leave a review and share your experience.

Review 1st Central: Car insurance now

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1st Central Car insurance reviews (942)

The worst 'insurance' company I come across in more...

The worst 'insurance' company I come across in more than three decades of using car insurance. Incredibly dishonest, incompetent and arrogant -- prefer working against their own interests, too! Had to deal with them through an ombudsman who proved to be an utter moron, but I got at least some money and satisfaction back. Reviewed on: 6th September 2024

Reply from 1st Central Hi Wanderer, We’re sorry to hear on this occasion your experience with us hasn’t been as positive as we’d hoped it would be. We’ll use your comments to help improve our service. Ashley Response date: 6th September 2024

AVOID this deceitful lying company

The worst company I have ever had the misfortune of trusting. Lying, deceitful money grabbing， VULGAR。 PLEASE avoid avoid avoid at all costs!!! You will lose money and they will hound you constantly with threats!!!!!! AVOID Reviewed on: 5th September 2024

Reply from 1st Central Hi Ben, Thank you for your feedback. We’re very sorry to hear about your experience with us. If there’s anything you’d like us to look into for you, please contact us by sending an email to [email protected]. Please include your policy number and details of what’s gone wrong, and we’ll see if we can put things right. Ashley Response date: 6th September 2024

Great company to be with always happy to help.

Great company to be with always happy to help.will try and get you the best deals .fantastic customer service Reviewed on: 4th September 2024

Reply from 1st Central Hi Claire, Thank you for your review and for choosing 1st Central this year for your car insurance. Ashley Response date: 6th September 2024

The cheapest car insurance I could find at the time...

The cheapest car insurance I could find at the time on a particular car I wanted to insure.Easy to set up on line at a reasonable price in today's overpriced market. Reviewed on: 4th September 2024

Reply from 1st Central Hi PC, Thank you for your review and for choosing 1st Central this year for your car insurance. Ashley Response date: 6th September 2024

Easy to use online account with competitive insuranc...

Easy to use online account with competitive insurance for vehicles. Reviewed on: 4th September 2024

Reply from 1st Central Hi Theo, Thank you for your review and for choosing 1st Central this year for your car insurance. Ashley Response date: 6th September 2024

The Worst Insurance Company, Awful, Greedy, Deceitful,

Why do 1st Central do their so called checks after the cooling off period. I would have cancelled immediately. I purchased this insurance via a comparison site and forgot to update that I am now retired, and to update this info , I am being fined £338.74. This is extortionate, and they have my card details which I will not be authorising. These people are greedy and are not cheap at all. If I had seen these reviews, I would not have purchased. I WILL SPREAD THE WORD: DO NOT GO ANYWHERE NEAR THESE PEOPLE. I could have rated a negative number if possible. Why so many bad reviews, there must be a problem. I am so angry that I will review these people everywhere!!! Reviewed on: 30th August 2024

Reply from 1st Central Hi J U, Thank you for your feedback. We’re sorry to hear about your experience with us. All details on the policy impact the price of the policy we offer, if details are found to be incorrect we need to update them and this can impact the price of the policy. If you’d like us to look into this further for you, please give us a call on 0333 043 2095. We’re here to help from Mon-Fri: 9am to 5pm. Ashley Response date: 2nd September 2024

I found joining them easy.

I found joining them easy. answered the phones quickly and helped me purchase insurance swiftly Reviewed on: 28th August 2024

Reply from 1st Central Hi Katy, Thank you for your review and for choosing 1st Central this year for your car insurance. Ashley Response date: 2nd September 2024

I was mis-sold a change to my policy, having answere...

I was mis-sold a change to my policy, having answered their questions the way their system had them setup. Then told it was non-refundable and non-changeable, even though i had just made a change. As soon as i can i will be cancelling my policy and finding another insurer. I say as soon as i can because they tell me my policy is currently "locked". I've made no claims, just tried to add a driver through their website. Heaven help anyone who actually needs to make a claim. Reviewed on: 26th August 2024

Reply from 1st Central Hi Nige, Thank you for your feedback and we're sorry that the set-up of your adjustment hasn't been as smooth as we'd have hoped. If there's anything you'd like us to look into with regards to your policy please contact us by sending an email to [email protected]. Please remember to include your policy number, claims reference number, email, name, DOB and details of what's gone wrong and we'll do our best to put it right. Ashley Response date: 27th August 2024

good price & cover service and contact with me good...

good price & cover service and contact with me good would recommend Reviewed on: 25th August 2024

Reply from 1st Central Hi Barry, Thank you for your review and for choosing 1st Central this year for your car insurance. Ashley Response date: 27th August 2024

Very straight forward switch from a more expensive r...

Very straight forward switch from a more expensive renewal Reviewed on: 24th August 2024

Reply from 1st Central Hi G, Thank you for your review and for choosing 1st Central this year for your car insurance. Ashley Response date: 27th August 2024

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1st Central: Car insurance reviews

100% decrease in 5 star reviews

31% increase in 1 star reviews

Latest highest rating:

5

Latest lowest rating:

1

About this product

Review 1st Central: Car insurance now

1st Central Car insurance reviews (942)

The worst 'insurance' company I come across in more...

AVOID this deceitful lying company

Great company to be with always happy to help.

The cheapest car insurance I could find at the time...

Easy to use online account with competitive insuranc...

The Worst Insurance Company, Awful, Greedy, Deceitful,

I found joining them easy.

I was mis-sold a change to my policy, having answere...

good price & cover service and contact with me good...

Very straight forward switch from a more expensive r...

Review 1st Central: Car insurance now

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