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Aviva: Life Insurance reviews

Name: Life Insurance
Rating: 4.17 (109 reviews)

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3.75

Based on 109 reviews, last reviewed 21st Jul 2025

No new 5 star reviews

in the past 90 days

100% increase in 1 star reviews

in the past 90 days

58%

24%

11%

Latest highest rating:

5

Simple straight forward application for life insuran... Simple straight forward application for life insurance which was easy to complete Reviewed on: 12th June 2025

Latest lowest rating:

1

A Robin Hood company an absolute disgrace 9 months l... A Robin Hood company an absolute disgrace 9 months later my 58 Yr husband passed away but because he had a ECG which result was ACID REFLUX his life i... Read more Reviewed on: 21st July 2025

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About this product

Do you want to find out what life as a Aviva life insurance customer is like? Now you can! Read Aviva life insurance reviews at Smart Money People to find out what other policy holders have to say.

Aviva Life Insurance reviews (109)

Review of the Aviva, Life Insurance:

Life insurance policy

I took out this policy many years ago, paying less than £2 a month. I think, in the event of a payout, it would not be a great amount as it seems to be a fixed rate -£10,000, which was a lot years ago when I took out the policy, but not worth so much today. Reviewed on: 9th June 2019

Seamless service

I have not had to speak to anyone so cannot comment on customer service, but setting up the policy has been easy and seamless. Reviewed on: 4th September 2024

Insurance under one umbrella due to trust

I recently changed provider due to advice from an FA. They managed to get me and my wife like for like cover with Aviva for a much cheaper price than the original provider. Due to my having my car insurance with Aviva and have excellent service, this helped with my decision Reviewed on: 4th September 2024

Easy to deal with.

Easy to deal with. Needed to change my name, address and payment date and this was so easy and quick. I used their online forms so didn’t need to phone up. Reviewed on: 4th September 2024

They are reliable They work efficiently

They are reliable They work efficiently Reviewed on: 4th September 2024

had wwhat i thought was a whole life policy been pay...

had wwhat i thought was a whole life policy been paying for years not missed payments then discovered it ends in 9 years and i wont get a penny if still alive wasted time and money on a policy i did not need or want Reviewed on: 2nd September 2024

Promotional Scam!

Offering gift card incentive, but when it comes to paying out, you hear nothing at all. If they can't handle a simple gift card promotion payout, are you really going to pay in to a scheme that will also not likely pay out, either? Reviewed on: 2nd September 2024

very straight forward

very straigh forward application clear website always keep ypu up todate with all activites relating to your policy and anything of interest Reviewed on: 26th August 2024

Easy online access.

Easy online access. Helpful assistance when ringing the helpline, professional service Reviewed on: 25th August 2024

Friendly and easy to talk to .

They’ve been great explained everything well and made it as simple as possible for me Reviewed on: 24th August 2024

Great customer service easy app to use

Great customer service easy app to use Reviewed on: 24th August 2024

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