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Aviva: Life Insurance reviews

Name: Life Insurance
Rating: 4.19 (107 reviews)

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3.87

Based on 107 reviews, last reviewed 2nd Jun 2025

100% increase in 5 star reviews

in the past 90 days

100% increase in 1 star reviews

in the past 90 days

58%

24%

10%

Latest highest rating:

5

Aviva Life Insurance Review This life insurance company offers a range of policy options tailored to meet different customer needs, including term life, whole life, and universal... Read more Reviewed on: 20th April 2025

Latest lowest rating:

1

Stay away. They are legalised Gangsters. Aviva will make every excuse there is rather than pay out a life policy. Waiting over 6 weeks for payment. Stay away from this company they are Legali... Read more Reviewed on: 2nd June 2025

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About this product

Do you want to find out what life as a Aviva life insurance customer is like? Now you can! Read Aviva life insurance reviews at Smart Money People to find out what other policy holders have to say.

Aviva Life Insurance reviews (107)

Review of the Aviva, Life Insurance:

Fantastic cover

My Aviva cover is a brilliant product that gives me such peace of mind. I've only ever had good service from Aviva and excellent communication. Reviewed on: 25th August 2023

Great service!

Best prices and great service always! Reviewed on: 21st November 2019

affordable coverage

My first life insurance - easy affordable simple Reviewed on: 13th September 2019

Death Insurance

My family has this insurance for my Step-Mother. Aviva were understanding, prompt and clear during the claim process. Highly recommend. Reviewed on: 12th September 2019

Easy to set up

We set up life insurance with Aviva years ago, great online service and was really easy to apply Reviewed on: 1st September 2019

Great value for over 60s

Easy to set up, very helpful staff. Reviewed on: 21st August 2019

Professional service

Good product explained well by Aviva rep Reviewed on: 15th July 2019

very good

Very polite, speedy and great customer service in general Reviewed on: 10th July 2019

FULL COVERAGE

Really good coverage for any eventuality Reviewed on: 7th July 2019

Not good

Paid £9.95 a month for 28yrs, when a claim had to be made was told would get £1.675 how's that work out. I'm sure it should be more. Reviewed on: 6th July 2019

Life insurance policy

I took out this policy many years ago, paying less than £2 a month. I think, in the event of a payout, it would not be a great amount as it seems to be a fixed rate -£10,000, which was a lot years ago when I took out the policy, but not worth so much today. Reviewed on: 9th June 2019

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