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Direct Line: Car Insurance reviews

Name: Car Insurance
Rating: 3.77 (354 reviews)

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3.56

Based on 354 reviews, last reviewed 26th Jan 2025

100% decrease in 5 star reviews

in the past 90 days

100% increase in 1 star reviews

in the past 90 days

47%

26%

19%

Latest highest rating:

5

Motability/ Direct Line. I am a Motability customer and insured through them by Direct Line. Very helpful, responded to me very quickly when mistakenly locked car keys in boot... Read more Reviewed on: 11th October 2024

Latest lowest rating:

1

Direct Line Decline! I was insured with Direct Line for years then in January last year the premium skyrocketed and this year they couldn’t even offer any insurance covera... Read more Reviewed on: 26th January 2025

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About this product

Shop with confidence when choosing your next car insurance provider by checking out genuine customer reviews on Smart Money People. We collect Direct Line car insurance reviews so you can make an informed decision when choosing your next provider.

Direct Line was founded in 1985 as the UK’s first direct car insurance company but has since expanded to offer a variety of insurance products. With policies to cover cars, vans and electric vehicles alongside telematics and mileage money back policies, there’s a versatile range of cover available. Read our Direct Line car insurance reviews to see how genuine Direct Line customers rate their policies.

Consider what is important to you in a car insurance policy. Perhaps you want the lowest premium possible, or you may wish for some additional add-ons to make the policy more secure. Whatever you need from a policy, read our Direct Line car insurance reviews to gain some insights into what you could expect as a Direct Line customer.

Have you had a car insurance policy with Direct Line? Leave an honest review on Smart Money People so we can help people like you make better decisions. Was the sign-up process simple, or did it perhaps take longer than you’d expected? Were you satisfied with the level of cover you received for the cost of the premium? Did you have any experience with the customer service team? Whether good or bad, leave a Direct Line car insurance review to help other drivers just like you.

Direct Line Car Insurance reviews (354)

Review of the Direct Line, Car Insurance:

First Class Service

I have been with Direct Line for a few years now for different kinds of insurances and always felt that the company had very good customer services. Nothing was a problem when I happened to be in contact with them about anything. Prices for each insurance was competitive and affordable. Therefore, I would definitely recommend them. Reviewed on: 25th March 2015

Always reliable if a little pricey

Been with direct line for 15 years, always a reliable and helpful service with great benefits and a well known brand. They can be slightly more than most of the competition but with the benefits included in the standard insurance i believe it makes up for the additional you have to pay Reviewed on: 14th July 2020

amazing service

great service and pricing and overall a really good experience Reviewed on: 13th July 2020

Great Service and Great Price

Quibble free, simple, easy to understand and quick - what's not to like? Reviewed on: 8th July 2020

Amazing quick service

I had a claim with Direct Line and their service was outstanding. Not only was I in a carless situation on my precious car, but this was my first claim as a young driver so was initially not used to the process. Direct Line was there to recover my vehicle, arranged a hire vehicle as comes as standard in the policy! Great efficient and high quality service and would recommend to anyone. Reviewed on: 22nd June 2020

Seamless Claims Journey

From the initial claims registration to receiving my car back in immaculate condition after repair, the process has been seamless. I was kept up to date and had the ability to check progress of my car whilst in for repair. Fantastic service and would certainly recommend Reviewed on: 22nd June 2020

Great service

Great service that feels personal. Reviewed on: 22nd June 2020

Great insurance

Great price, Great options as standard and excellent and friendly customer service via phone or chat. Cannot fault the service provided. Reviewed on: 22nd June 2020

Always easy to deal with

Always found Direct Line to be customer orientated and ready to help me if things change or I've had a claim - always on the ball when you speak to an adviser Reviewed on: 22nd June 2020

Horrendous treatment

I was a customer of Direct Line car insurance for almost 20 years. I never had any claim during this period and I was a good driver. Last year a guy stopped to let me out of a side road and then he changed his mind and hit me. To cut a long story short we pulled over and then he accused me of pulling out of the junction without looking! He had no damage on his car and only a small scuff. I had no damage on my vehicle either. He called the Police and said I was threatening him???? It was obvious it was a set up and I got blamed for nothing. He subsequently put a claim against me. I told Direct Line what happened and also send photos of his car to prove there was no damage. To this day Direct Line never told me what he claimed for and I had to pay up and I lost my claims bonuses. Direct Line refused to fight for me and treated me like total dirt. I recently found out that they done the same thing to a friend of mine. This company is disgraceful and should be ashamed. Terrible customer service and acknowledgement of receiving emails. They want everything done over the phone and that's impossible when you need to send evidence. I left and joined Co-Op. They offered me cheaper insurance by £450 less and I was left choked by Direct Line for not even matching their quote. Sickening to the stomach. AVOID AT ALL COSTS!! BECAUSE YOU END UP PAYING FOR IT. Finally, I just received a letter asking for £11.35 for outstanding payment. I have no idea what this is for and find it disturbing that this company can chase a long term ex customer who's spent over £20k in premiums a measly amount of money. Reviewed on: 14th June 2020

Poor weekend service

I've been with Direct line before but switch most years to the cheapest provider. I am with direct line right now and I hit a deer last night (Saturday). I have reported it first thing Sunday morning but had to do it online as the call centre is closed on Sundays. I am supposed to have hire car cover and need to work tomorrow but as they are shut, nothing can be arranged. I could only contact an online chat representative who said he could do nothing to help. I am deeply disappointed by the lack of service on a Sunday, which is now going to cost me more money for losing a day's work. Reviewed on: 31st May 2020

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