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Direct Line: Car insurance reviews

View other Direct Line products
3.92
Based on 358 reviews, last reviewed 8th Jul 2026
200% increase in 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
47%
See only 4 star reviews
25%
See only 3 star reviews
6%
See only 2 star reviews
2%
See only 1 star reviews
20%

Latest highest rating:

5

Efficient and supportive They were efficient and supportive when my car was damaged. The call handlers and drivers were polite and friendly. I was kept informed throughout. Reviewed on: 8th July 2026
Jane Turner's avatar
Jane Turner

Latest lowest rating:

1

They scammers. They scammers. Was traffic acccident I ts wasn`t my fault but they charge from me £100. Absolutely criminal and was very rude from phone Reviewed on: 10th November 2025
Tar T's avatar
Tar T
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About this product

Direct Line provides car insurance for UK customers.

You can choose between three Direct Line car insurance policies: Essentials – entry level cover, Comprehensive and the top level called Comprehensive Plus. Going direct is the only way to get windscreen and misfuelling cover as standard on all levels.

Direct Line car insurance reviews help you find out what it’s really like to be a customer. If you’ve used Direct Line before, you can also leave a review and share your experience.

Review Direct Line: Car insurance now

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Direct Line Car insurance reviews (358)

Consistent performance

4
Normally competitive quote but need to move away every other year to stop premium creep. Never had to claim so no opinion on performance Reviewed on: 24th February 2017
Richard Bointon's avatar
Richard Bointon

Direct line car insurance

1
Terrible company won't even provide any quotes. I have had no issues with other insurance companies and have previously been with direct line as well. When I called up to ask why, they couldn't specify a reason just that I didn't meet their underwriters criteria. I asked them what the criteria was and he told me to look it up online!!!! Crap service, crap policilies and never requesting anything from these people again! Reviewed on: 28th December 2016
Sindy som's avatar
Sindy som

AVOID

1
LIES LIES UPON MORE LIES! Get you in board making it cheap for you to then sting you with double the cost for your first year on renewal date! Dirty little scammers Reviewed on: 22nd December 2016
John-Paul Peter Toledo's avatar
John-Paul Peter Toledo

Liars and frauds!

1
Staff like it when they take your money promise you call backs but never keep their promise. Promised that after the first year my insurance would drop as long as didn't make any claims so did my lady drive carefully got my 2 years no claims as they promised to double it after my first year with them to then get a renewal letter saying they where going to double my premium! Liars scammers and fakes AVOID AT ALM COSTS AND THANK ME LATER Reviewed on: 22nd December 2016
John-Paul Peter Toledo's avatar
John-Paul Peter Toledo

Promised call backs failed!

1
Had to call them 10 times before they finally resolved my issue after 1 year AVOID AVOID AVOID TERRIBLE STAFF Reviewed on: 22nd December 2016
John-Paul Peter Toledo's avatar
John-Paul Peter Toledo

Scammers! Beware of direct line

1
Direct line are full of argumentative staff that do not wish to help you in the slitest I know from my own experience with them having motor insurance for the last year with them! Firstly they got information written down incorrectly on my motor insurance incorrectly rather than amending it they said to leave if it will be fine after seeking advice off trade and standards I quoted direct line my reference number with them that they need to Amend the errors of my motor insurance certificate as it's a legal document! It took me a year to get this finally done all staff do at direct line is argue with their customers rather than helping them! To add to matters making it worse, a useless member of staff made me lose my 2 years no claims as in the words of One of their managers 'the staff memeber ticked a wrong box stating you made a claim and we can see you just called in to make an enquiry' how incompetent can some one be! This took a month to amend before finally getting my 2 years no claims discount back! I was promised call backs by staff at direct line, and none of them where met through out my complaint. I finally left direct line this December 2016 and was promised to have my proof of 2 years no claims sent to me in the post to find out yet again Direct line had Royally messed things up for me again! In the letter it says that I have 2 years no claims but underneath the sentance stating that it says 1 claim notified, I have tried to insure myself with 3 different car insurance providers with this proof and have been refused to insure my car for the reason the letter of proof of my 2 years no claims is contradicting as it says I have 2 years no claims 'however' it also says I have 1 notified claim! I rung up again and they read through my notes and agreed this was their error 'yet again' Thanks a bunch Direct line! I'm now alone at Christmas because of your cow boy unprofessional ways! Good ridence to them and avoid at all costs!! Don't say I didn't warn you and thank me later, regards JP Reviewed on: 22nd December 2016
John-Paul Peter Toledo's avatar
John-Paul Peter Toledo

Made me lose my 2 years no claims read on! Angry!

1
They are useless and unprofessional all they do is lie to their customers AVOID Reviewed on: 22nd December 2016
John-Paul Peter Toledo's avatar
John-Paul Peter Toledo

Argumentative staff

1
Direct line are full of argumentative staff that do not wish to help you in the slitest I know from my own experience with them having motor insurance for the last year with them! Firstly they got information written down incorrectly on my motor insurance incorrectly rather than amending it they said to leave if it will be fine after seeking advice off trade and standards I quoted direct line my reference number with them that they need to Amend the errors of my motor insurance certificate as it's a legal document! It took me a year to get this finally done all staff do at direct line is argue with their customers rather than helping them! To add to matters making it worse, a useless member of staff made me lose my 2 years no claims as in the words of One of their managers 'the staff memeber ticked a wrong box stating you made a claim and we can see you just called in to make an enquiry' how incompetent can some one be! This took a month to amend before finally getting my 2 years no claims discount back! I was promised call backs by staff at direct line, and none of them where met through out my complaint. I finally left direct line this December 2016 and was promised to have my proof of 2 years no claims sent to me in the post to find out yet again Direct line had Royally messed things up for me again! In the letter it says that I have 2 years no claims but underneath the sentance stating that it says 1 claim notified, I have tried to insure myself with 3 different car insurance providers with this proof and have been refused to insure my car for the reason the letter of proof of my 2 years no claims is contradicting as it says I have 2 years no claims 'however' it also says I have 1 notified claim! I rung up again and they read through my notes and agreed this was their error 'yet again' Thanks a bunch Direct line! I'm now alone at Christmas because of your cow boy unprofessional ways! Good ridence to them and avoid at all costs!! Don't say I didn't warn you and thank me later, regards JP Reviewed on: 22nd December 2016
John-Paul Peter Toledo's avatar
John-Paul Peter Toledo

AVOID

1
Direct line are full of argumentative staff that do not wish to help you in the slitest I know from my own experience with them having motor insurance for the last year with them! Firstly they got information written down incorrectly on my motor insurance incorrectly rather than amending it they said to leave if it will be fine after seeking advice off trade and standards I quoted direct line my reference number with them that they need to Amend the errors of my motor insurance certificate as it's a legal document! It took me a year to get this finally done all staff do at direct line is argue with their customers rather than helping them! To add to matters making it worse, a useless member of staff made me lose my 2 years no claims as in the words of One of their managers 'the staff memeber ticked a wrong box stating you made a claim and we can see you just called in to make an enquiry' how incompetent can some one be! This took a month to amend before finally getting my 2 years no claims discount back! I was promised call backs by staff at direct line, and none of them where met through out my complaint. I finally left direct line this December 2016 and was promised to have my proof of 2 years no claims sent to me in the post to find out yet again Direct line had Royally messed things up for me again! In the letter it says that I have 2 years no claims but underneath the sentance stating that it says 1 claim notified, I have tried to insure myself with 3 different car insurance providers with this proof and have been refused to insure my car for the reason the letter of proof of my 2 years no claims is contradicting as it says I have 2 years no claims 'however' it also says I have 1 notified claim! I rung up again and they read through my notes and agreed this was their error 'yet again' Thanks a bunch Direct line! I'm now alone at Christmas because of your cow boy unprofessional ways! Good ridence to them and avoid at all costs!! Don't say I didn't warn you and thank me later, regards JP Reviewed on: 22nd December 2016
John-Paul Peter Toledo's avatar
John-Paul Peter Toledo

AVOID DIRECT LINE CAR INSURANCE!!

1
Direct line are full of argumentative staff that do not wish to help you in the slitest I know from my own experience with them having motor insurance for the last year with them! Firstly they got information written down incorrectly on my motor insurance incorrectly rather than amending it they said to leave if it will be fine after seeking advice off trade and standards I quoted direct line my reference number with them that they need to Amend the errors of my motor insurance certificate as it's a legal document! It took me a year to get this finally done all staff do at direct line is argue with their customers rather than helping them! To add to matters making it worse, a useless member of staff made me lose my 2 years no claims as in the words of One of their managers 'the staff memeber ticked a wrong box stating you made a claim and we can see you just called in to make an enquiry' how incompetent can some one be! This took a month to amend before finally getting my 2 years no claims discount back! I was promised call backs by staff at direct line, and none of them where met through out my complaint. I finally left direct line this December 2016 and was promised to have my proof of 2 years no claims sent to me in the post to find out yet again Direct line had Royally messed things up for me again! In the letter it says that I have 2 years no claims but underneath the sentance stating that it says 1 claim notified, I have tried to insure myself with 3 different car insurance providers with this proof and have been refused to insure my car for the reason the letter of proof of my 2 years no claims is contradicting as it says I have 2 years no claims 'however' it also says I have 1 notified claim! I rung up again and they read through my notes and agreed this was their error 'yet again' Thanks a bunch Direct line! I'm now alone at Christmas because of your cow boy unprofessional ways! Good ridence to them and avoid at all costs!! Don't say I didn't warn you and thank me later, regards JP Reviewed on: 22nd December 2016
John-Paul Peter Toledo's avatar
John-Paul Peter Toledo

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