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Direct Line: Car insurance reviews

Name: Car insurance
Rating: 3.65 (356 reviews)

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3.65

Based on 356 reviews, last reviewed 10th Nov 2025

No new 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

46%

26%

20%

Latest highest rating:

5

Direct Line - Best Mix of Price and Services Direct Line were significantly cheaper than my current provider and after using several comparison sites, came out as the best combination of price an... Read more Reviewed on: 5th September 2025

Latest lowest rating:

1

They scammers. They scammers. Was traffic acccident I ts wasn`t my fault but they charge from me £100. Absolutely criminal and was very rude from phone Reviewed on: 10th November 2025

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About this product

Direct Line provides car insurance for UK customers.

You can choose between three Direct Line car insurance policies: Essentials – entry level cover, Comprehensive and the top level called Comprehensive Plus. Going direct is the only way to get windscreen and misfuelling cover as standard on all levels.

Direct Line car insurance reviews help you find out what it’s really like to be a customer. If you’ve used Direct Line before, you can also leave a review and share your experience.

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Direct Line Car insurance reviews (356)

They sold my details on and I was hounded by phone calls

It's been three years since I used Direct Line for car insurance. Whilst I had no reason to claim during my time, they sold my details once I had left and to this day, I get at least five phone calls a day from companies about a mysterious car accident that didn't take place. Reviewed on: 4th April 2017

Currently no reason to change

Very happy with my claim experience with Direct. There is no point saving money on premiums if the claims department is not up to scratch Reviewed on: 30th March 2017

Rewards for careful driving

Download the app when you take out direct line car insurance and earn cashback each quarter. £5 every so often is a nice top up to the savings fund! #maxyourmoney Reviewed on: 21st March 2017

No complaints yet

I haven't had much need to contact Direct Line yet but haven't got any complaints so far. Reviewed on: 1st March 2017

Naughty with renewals

I'm with Direct Line and I find they are ok, but naughty with the renewal prices but giving them a call and they always match the new customer price. Reviewed on: 27th February 2017

No loyalty reward

I've been with Direct Line for years and they've always been competitive,when your renewal is due,get a cheaper quote elsewhere,give them a ring and they'll beat it.I have to say however,it does annoy me that they don't reward loyal customers with the best deal first of all,but I suppose they're all the same Reviewed on: 27th February 2017

Claims experience

Direct Line handled a claim, where there could have been difficulties with the third party., with 100o/o efficiency and to my total satisfaction Reviewed on: 25th February 2017

Good claims experience

Third party reversed from parking space into my car. Although driver admitted liability. This admission was later retracted, obviously on instructions from his office. Direct Line handled the claim on my behalf obtaining a totally satisfactory result, and with no stress on my part Reviewed on: 25th February 2017

Consistent performance

Normally competitive quote but need to move away every other year to stop premium creep. Never had to claim so no opinion on performance Reviewed on: 24th February 2017

Direct line car insurance

Terrible company won't even provide any quotes. I have had no issues with other insurance companies and have previously been with direct line as well. When I called up to ask why, they couldn't specify a reason just that I didn't meet their underwriters criteria. I asked them what the criteria was and he told me to look it up online!!!! Crap service, crap policilies and never requesting anything from these people again! Reviewed on: 28th December 2016

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