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Direct Line: Car insurance reviews

3.65
Based on 356 reviews, last reviewed 10th Nov 2025
100% decrease in 5 star reviews
in the past 90 days
100% increase in 1 star reviews
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26%
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6%
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2%
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20%

Latest highest rating:

5

Direct Line - Best Mix of Price and Services Direct Line were significantly cheaper than my current provider and after using several comparison sites, came out as the best combination of price an... Read more Reviewed on: 5th September 2025
Billy S's avatar
Billy S

Latest lowest rating:

1

They scammers. They scammers. Was traffic acccident I ts wasn`t my fault but they charge from me £100. Absolutely criminal and was very rude from phone Reviewed on: 10th November 2025
Tar T's avatar
Tar T

About this product

Direct Line provides car insurance for UK customers.

You can choose between three Direct Line car insurance policies: Essentials – entry level cover, Comprehensive and the top level called Comprehensive Plus. Going direct is the only way to get windscreen and misfuelling cover as standard on all levels.

Direct Line car insurance reviews help you find out what it’s really like to be a customer. If you’ve used Direct Line before, you can also leave a review and share your experience.

Direct Line Car insurance reviews (356)

Review of the Direct Line, Car insurance:

Avoid

1
WOW SO MY REVIEW HAS BEEN REPORTED on trustpilot BY DIRECT LINE BECAUSE I AM TELLING THE TRUTH AND THEY CAN NOT ACCEPT, WELL I HAVE ALL THE CALL RECORDED AS WELL SO #Direct Line do not worry i can prove what i wrote, Had accident and it was my fault, no 3rd party involved, i was asked to give statement and evidence which i did, i request my car should be repaired on my own choice of garage but they refusing to send instruction to my garage and offer me to take my car on my own expensive and ask the garage to give estimate, even DL know that they have to instruct the garage first but refusing it. now they refusing to give me hire car and refusing to instruct my garage and the case handler(Jennie) told that if i called or complaint that should be directed to her, she said that i am not allowed to speak to anyone apart from her even she lied and gave me wrong information, now she is bulling me saying that under which law it says that no one can go though my belonging without my consent. I made complaint and that complaint went to her to investigate and she will not stop bullying me until the claim is settle but at later DL might compensate me. She knows what she is doing is wrong but she can not say it and she has been pushed by someone in DL to do that such as, not give me hire car, not send instruction to the garage to repair the car, give me wrong information, let the garage to go through my belonging, delay the claim, refused to speak to someone els, etc. Even if i call to ask for DL t&c my call will be transfer to her and then her words are their t&c. Basically she has to tell me who i can speak to and who i can not, she has to decide what i can have and what i can not. For now i can not speak or complaint to anyone and i can not have anything. I have comprehensive insurance with DL from 5 years, paid guarantee hire plus, Under their t&c says if i choice to repair my car with my own choice of garage i will have hire car for 21 days, she refused to send the instruction to my garage until now and she saying that i had my car for 21 days because i chose to use my own garage so now still she will not send instruction to the garage and she will not give me hire car. Better stay away from this company and it will be my last year with them even i paid yearly Reviewed on: 3rd November 2020

Decent Black-box Policy

4
When I had a black box policy with Direct Line, I actually found this quite good and beneficial to use to save on the price of the premium and not have difficulties with driving compared to other policies which I've heard new drivers having difficulties with. The black box itself was also hidden out of the way in my car, no needing to stick it to the windscreen and spend ages taking it off at the end of the policy. I would recommend Direct Line to any new drivers. Reviewed on: 30th August 2023

Competitive and efficient

5
Competitive quote, easy to revise, quick response calls Reviewed on: 29th August 2023

Affordable cover, helpful when needed

5
I have been with Direct Line for years, I have found them to provide affordable cover with a range of benefits. When I had to make a recent claim they were friendly, helpful and explained the process really clearly. Reviewed on: 28th August 2023

Direct and quick!

5
After someone drove into my car, Direct Line were helpful and quick, in less than 24 hours my repair had been authorised and was off it the repairer! Two days laters and it’s back as good as new. I had communication throughout so I knew what was happening and couldn’t be happier. Reviewed on: 23rd August 2023

Covered

5
Good price and when we had to claim they were great Reviewed on: 23rd August 2023

Call for the 'best' renewal price

3
I had my renewal notice for my car and it had gone up 62% I shopped around and found better prices. When I called them they immediately undercut the cheapest one I had found on comparison sites Still an increase on last year but better than overpaying. Reviewed on: 23rd August 2023

Not direct

1
After being involved in a road traffic accident, I found direct line very bad at sorting a cover car, plus sorting out a new replacement vehicle, as mine was a right off, due to fire crew having to cut me out. So I wouldn't recommend them to anyone Reviewed on: 23rd August 2023

Nothing for loyalty

2
After countless yeas as a Direct Line customer our relationship is finally over, my renewal quote was extremely high so I telephoned them to ask questions, they brought the price dow but it was still way over my budget i shopped around and got an excellent quote from a reputable company well woo my budget. I am a loyal person and gave Direct Lone every chance, it’s a shame that loyalty is no longer rewarded Reviewed on: 22nd August 2023

Excellent customer service and price

5
Never had any issues with Directline. Staff always go out of their way to assist you. Prices had always been competitive. Reviewed on: 22nd August 2023

Simple and reliable information

5
This was a renewal, was competitive, got advised of renewal in plenty of time and documentation easy to follow and arrived timely fashion Reviewed on: 22nd August 2023

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