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LV (Liverpool Victoria): Car Insurance reviews

Name: Car Insurance
Rating: 4.22 (314 reviews)

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4.15

Based on 314 reviews, last reviewed 19th Jan 2025

100% decrease in 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

68%

14%

Latest highest rating:

5

Quick and easy to arrange and very competitive price Quick and easy to arrange and very competitive price Reviewed on: 15th October 2024

Latest lowest rating:

2

Huge mistake of age.com 2024 switch of Underwriter. I was with age.com for many years and very satisfied with their ageous underwriter. In 2024 with great fanfare age.com announced it was switching to L... Read more Reviewed on: 19th January 2025

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About this product

LV= are the chosen car insurer for over one million UK drivers.

LV= offer a range of cover options from third party only through to fully comprehensive. They also have policies for electric cars and multi-car cover.

LV= car insurance reviews help you find out what it’s like to be a customer. If you’ve used LV= before, you can also leave a review and share your experience.

LV (Liverpool Victoria) Car Insurance reviews (314)

Review of the LV (Liverpool Victoria), Car Insurance:

Huge mistake of age.com 2024 switch of Underwriter.

I was with age.com for many years and very satisfied with their ageous underwriter. In 2024 with great fanfare age.com announced it was switching to LV, whose road /home assistance was with Brittania. After 50 years with the AA I reluctantly swopped as the LV cover was cheaper. This year, LV has quoted a renewal sum of £794.19 against last year’s quote of £489.45! They state ‘Your LV Car Insurance won’t renew unless you contact us.’ How many age.com members can afford that increase? I’m livid at having ceased my gold membership with the AA and am sure I’m not alone feeling cast aside. Reviewed on: 19th January 2025

Great

Overall good value for money. Easy to contact Reviewed on: 28th July 2023

Great customer service

After having left Aviva after awful customer service after a non fault accident I have been extremely pleased with how easy it is to communicate on the phone with a human being amd response time on email is extremely quick as well. Reviewed on: 28th July 2023

Worst insurance, avoid

Definitely the worst insurance companies I have dealt with. I’ve been with them for 2 months with no issues at all, until I got into an accident and my car went in to their garage for repair. They have tried everything they could to not go ahead with my claim in such an unprofessional manner. 2 weeks into the claim they said they will be cancelling my insurance with immediate effect and won’t be going ahead with my claim because I haven’t declared any car modifications to them which are the following, car being de-badged, after market alloys and window tints which sounded so silly to me because I wasn’t even aware of such things having purchased the car like this and owned it for 5 years now and been with plenty of insurances and never had a similar issue or even heard of such things. And now returned my car back in even worst conditions and they’re not willing to take accountability for nothing. Worst company please avoid. Reviewed on: 21st July 2023

Current Insurance claim

My claim is current and reported on the 27th May! No repairs carried out, still waiting! I have made numerous calls and no one wants to help! The worst insurance company I have ever had the misfortune to deal with Martin Mayes Reg P60MDM Reviewed on: 17th July 2023

Left us uninsured due to an LV system issue.

We tried to take out a policy online, but the LV system glitched and did not complete the payment. However, the transaction was recorded on our credit card account consuming £1000 of credit and leaving us unable to make a second payment. Ultimately we were left with an uninsured car, and LV said there was nothing they could do other than take out (expensive) temporary insurance at our cost. A terrible way to treat a customer given it was an LV system issue. They could have organised temporary cover, or provided cover until the pending payment cleared, allowing a second try. Awful experience. I don't need LV to explain what happened, but to explain why they were unable to recitfy an issue they caused Reviewed on: 20th June 2023

Good compamy

Competitive prices. Good for travelling abroad Reviewed on: 1st June 2023

Car insurance

Really good service and always had a positive experience dealing with LV Reviewed on: 5th April 2023

Best insurer

Have been with Lv for 2 years and they have been brilliant in every way Reviewed on: 4th March 2023

You bust my business after 15 years

20th dec 2022 = accident Called same day. One month later car is still in my yard. I cannot afford to hire, I have no income Cannot get to work, even if they started repairs it would be a further 2 weeks. I have car hire on my policy. No hire car is available I’m told. Now I am job less and no income. This is 100% genuine. Reviewed on: 16th January 2023

Helpful, firndly, efficient.

Easy to get a quote, saved a great deal of money, excellent customer service. Reviewed on: 15th January 2023

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