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LV (Liverpool Victoria): Car insurance reviews

Name: Car insurance
Rating: 4.19 (319 reviews)

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4.00

Based on 319 reviews, last reviewed 23rd Aug 2025

100% increase in 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

68%

14%

Latest highest rating:

5

I have been insured by LV for many years. I have been insured by LV for many years and I have found them very helpful. I had to make a claim against another driver over 10 years ago and they d... Read more Reviewed on: 23rd August 2025

Latest lowest rating:

1

Dreadful claim experience with no ownership from LV Dreadful claim experience with no ownership from LV Reviewed on: 13th August 2025

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About this product

LV= are the chosen car insurer for over one million UK drivers.

LV= offer a range of cover options from third party only through to fully comprehensive. They also have policies for electric cars and multi-car cover.

LV= car insurance reviews help you find out what it’s like to be a customer. If you’ve used LV= before, you can also leave a review and share your experience.

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LV (Liverpool Victoria) Car insurance reviews (319)

Left us uninsured due to an LV system issue.

We tried to take out a policy online, but the LV system glitched and did not complete the payment. However, the transaction was recorded on our credit card account consuming £1000 of credit and leaving us unable to make a second payment. Ultimately we were left with an uninsured car, and LV said there was nothing they could do other than take out (expensive) temporary insurance at our cost. A terrible way to treat a customer given it was an LV system issue. They could have organised temporary cover, or provided cover until the pending payment cleared, allowing a second try. Awful experience. I don't need LV to explain what happened, but to explain why they were unable to recitfy an issue they caused Reviewed on: 20th June 2023

Good compamy

Competitive prices. Good for travelling abroad Reviewed on: 1st June 2023

Car insurance

Really good service and always had a positive experience dealing with LV Reviewed on: 5th April 2023

Best insurer

Have been with Lv for 2 years and they have been brilliant in every way Reviewed on: 4th March 2023

You bust my business after 15 years

20th dec 2022 = accident Called same day. One month later car is still in my yard. I cannot afford to hire, I have no income Cannot get to work, even if they started repairs it would be a further 2 weeks. I have car hire on my policy. No hire car is available I’m told. Now I am job less and no income. This is 100% genuine. Reviewed on: 16th January 2023

Helpful, firndly, efficient.

Easy to get a quote, saved a great deal of money, excellent customer service. Reviewed on: 15th January 2023

Failure to communicate

My car was hit by a woman driver emerging from a side road. The damage to the car was extensive and it was subsequently written off, even though it was a hybrid and only one year old. Initially LV were impressive, and on the same morning as the accident, arranged for recovery to a bodyshop for assessment, and a hire car for later that afternoon. Since then..? I only fond out what is happening/has happened by what action I am taking. E-mails are not replied to, promised call-backs are not made, and the one occasion when I finally managed to get hold of a human being who had some information, it was to inform me of the write-off, and a severely sub-standard offer to settle, which was rejected. To add insult to injury the bodyshop told me minutes ago that another company had already collected my car (yesterday) "for salvage purposes". So, initially LV were heading towards a '5' star review, whereas now they are clearly a '1' star. Very, very disappointing from one of the 'better' recommended insurers in the UK. They need to do MUCH better than this. Reviewed on: 28th December 2022

Waste of time and money

Sell you a policy and extras for it then don't honour them. They've got you're money so they don't care. Absolute **** show of a company run by ***** **** *******. Reviewed on: 25th November 2022

Still waiting

Following an accident that wasn’t my fault Liverpool Victoria had my car assessed by one of there recommended repairer’s..5 weeks later nothing had happened. The garage hadn’t even ordered parts.I complained and was sent to a second repair garage 12 miles from my home who could not start work on my car for another3 weeks. They picked up the car and have had it for 4 weeks and it’s still not repaired. From reporting the accident to Liverpool Victoria to the present it’s been 12 weeks of being messed about and my car is still being repaired in a garage 12 miles from my home. I will never use Liverpool Victoria again for any insurance cover and would never recommend them to anyone. Reviewed on: 5th November 2022

Prompt Service

Reported accident, non fault, and was given an immediate referal to a local garage. The LV claims department told me who is dealing with my claim for future reference. Could not have been easier. Reviewed on: 21st October 2022

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