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LV (Liverpool Victoria): Car insurance reviews

Name: Car insurance
Rating: 3.99 (331 reviews)

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4.00

Based on 331 reviews, last reviewed 11th Jun 2026

100% increase in 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

67%

15%

14%

Latest highest rating:

5

Switched to LV some years ago when I realised that t... Switched to LV some years ago when I realised that they were the underwriters for my former insurers. My premium reduced straight away, and has remain... Read more Reviewed on: 11th June 2026

Latest lowest rating:

1

Avoid LV Landlord Insurance - not fit for purpose Avoid LV Landlord Insurance - the policy is not fit for purpose. I took out Landlord Insurance with LV as they claim to cover: ‘Accidental damag... Read more Reviewed on: 8th September 2025

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About this product

LV= are the chosen car insurer for over one million UK drivers.

LV= offer a range of cover options from third party only through to fully comprehensive. They also have policies for electric cars and multi-car cover.

LV= car insurance reviews help you find out what it’s like to be a customer. If you’ve used LV= before, you can also leave a review and share your experience.

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LV (Liverpool Victoria) Car insurance reviews (331)

Car

Fair price and good cover. Fast telephone connection. Reviewed on: 17th August 2023

Does Exactly what It Says On The Tin!

Cost effective and cheap, Value for money. Reviewed on: 13th August 2023

I'm deeply disappointed and frustrated

I'm deeply disappointed and frustrated with LV's home insurance claim process. We faced an unfortunate incident with a broken internal pipe on the 7th of June. LV chose to send multiple representatives from FFDR Limited, none of whom were able to rectify the leak. By the time the British Gas team arrived and fixed the issue within a mere 10 minutes, considerable damage had been inflicted upon our property. Now, two months have elapsed, and we're still waiting for LV to honour our claim. Despite swiftly collecting an excess of £350 from us over the last 35 days, there's been zero progress. To add to the inconvenience, they plan to strip down our kitchen ceiling and wallpapers, yet expect us to continue living in the property amid the chaos, showcasing a blatant disregard for customer safety. Communication is almost nonexistent. Every single update requires us to chase them down, only adding to the stress of the situation. We've made the decision to cancel all our insurance policies with them. It's infuriating how such powerful companies seemingly operate with impunity. Avoid LV's home insurance claim team at all costs. Their lack of care and communication speaks volumes about their approach to customer service. Reviewed on: 11th August 2023

Simple and good value

Easy to use and manage, clear documentation, simple to autorenew as required. Reviewed on: 9th August 2023

Cannot find better!

I’ve been with LV for years and years; not because I’m on auto renew but because I cannot, and I mean cannot, get the same cover, friendly customer service from UK call centres and competitive premiums anywhere else. I think I’ve now been with LV for over 20 years! Every year I shop around but LV always come out on top. I find their staff so helpful and friendly; it’s a pleasure calling LV with very short waiting times too. I’ve insured at least 6 vehicles with them. Never had a claim so cannot comment on their claims service. Reviewed on: 8th August 2023

Never again

Worst company I've ever been insured by in 33 years of driving.. Avoid at all costs... Reviewed on: 2nd August 2023

Car insurance review

Great customer service, had no issues when I had to claim last year it was a smooth process. Reviewed on: 31st July 2023

Great Service and Value

Really impressed with the customer reps-- and the policy price. Fully comp was miles cheaper than others, with a lot of other perks for free. Really LOVE LV, and have renewed with them TWICE so far. Reviewed on: 31st July 2023

Great

Overall good value for money. Easy to contact Reviewed on: 28th July 2023

Great customer service

After having left Aviva after awful customer service after a non fault accident I have been extremely pleased with how easy it is to communicate on the phone with a human being amd response time on email is extremely quick as well. Reviewed on: 28th July 2023

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