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LV (Liverpool Victoria): Car insurance reviews

Name: Car insurance
Rating: 4.19 (319 reviews)

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4.00

Based on 319 reviews, last reviewed 23rd Aug 2025

100% increase in 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

68%

14%

Latest highest rating:

5

I have been insured by LV for many years. I have been insured by LV for many years and I have found them very helpful. I had to make a claim against another driver over 10 years ago and they d... Read more Reviewed on: 23rd August 2025

Latest lowest rating:

1

Dreadful claim experience with no ownership from LV Dreadful claim experience with no ownership from LV Reviewed on: 13th August 2025

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About this product

LV= are the chosen car insurer for over one million UK drivers.

LV= offer a range of cover options from third party only through to fully comprehensive. They also have policies for electric cars and multi-car cover.

LV= car insurance reviews help you find out what it’s like to be a customer. If you’ve used LV= before, you can also leave a review and share your experience.

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LV (Liverpool Victoria) Car insurance reviews (319)

I'm deeply disappointed and frustrated

I'm deeply disappointed and frustrated with LV's home insurance claim process. We faced an unfortunate incident with a broken internal pipe on the 7th of June. LV chose to send multiple representatives from FFDR Limited, none of whom were able to rectify the leak. By the time the British Gas team arrived and fixed the issue within a mere 10 minutes, considerable damage had been inflicted upon our property. Now, two months have elapsed, and we're still waiting for LV to honour our claim. Despite swiftly collecting an excess of £350 from us over the last 35 days, there's been zero progress. To add to the inconvenience, they plan to strip down our kitchen ceiling and wallpapers, yet expect us to continue living in the property amid the chaos, showcasing a blatant disregard for customer safety. Communication is almost nonexistent. Every single update requires us to chase them down, only adding to the stress of the situation. We've made the decision to cancel all our insurance policies with them. It's infuriating how such powerful companies seemingly operate with impunity. Avoid LV's home insurance claim team at all costs. Their lack of care and communication speaks volumes about their approach to customer service. Reviewed on: 11th August 2023

Simple and good value

Easy to use and manage, clear documentation, simple to autorenew as required. Reviewed on: 9th August 2023

Cannot find better!

I’ve been with LV for years and years; not because I’m on auto renew but because I cannot, and I mean cannot, get the same cover, friendly customer service from UK call centres and competitive premiums anywhere else. I think I’ve now been with LV for over 20 years! Every year I shop around but LV always come out on top. I find their staff so helpful and friendly; it’s a pleasure calling LV with very short waiting times too. I’ve insured at least 6 vehicles with them. Never had a claim so cannot comment on their claims service. Reviewed on: 8th August 2023

Never again

Worst company I've ever been insured by in 33 years of driving.. Avoid at all costs... Reviewed on: 2nd August 2023

Car insurance review

Great customer service, had no issues when I had to claim last year it was a smooth process. Reviewed on: 31st July 2023

Great Service and Value

Really impressed with the customer reps-- and the policy price. Fully comp was miles cheaper than others, with a lot of other perks for free. Really LOVE LV, and have renewed with them TWICE so far. Reviewed on: 31st July 2023

Great

Overall good value for money. Easy to contact Reviewed on: 28th July 2023

Great customer service

After having left Aviva after awful customer service after a non fault accident I have been extremely pleased with how easy it is to communicate on the phone with a human being amd response time on email is extremely quick as well. Reviewed on: 28th July 2023

Worst insurance, avoid

Definitely the worst insurance companies I have dealt with. I’ve been with them for 2 months with no issues at all, until I got into an accident and my car went in to their garage for repair. They have tried everything they could to not go ahead with my claim in such an unprofessional manner. 2 weeks into the claim they said they will be cancelling my insurance with immediate effect and won’t be going ahead with my claim because I haven’t declared any car modifications to them which are the following, car being de-badged, after market alloys and window tints which sounded so silly to me because I wasn’t even aware of such things having purchased the car like this and owned it for 5 years now and been with plenty of insurances and never had a similar issue or even heard of such things. And now returned my car back in even worst conditions and they’re not willing to take accountability for nothing. Worst company please avoid. Reviewed on: 21st July 2023

Current Insurance claim

My claim is current and reported on the 27th May! No repairs carried out, still waiting! I have made numerous calls and no one wants to help! The worst insurance company I have ever had the misfortune to deal with Martin Mayes Reg P60MDM Reviewed on: 17th July 2023

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