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LV (Liverpool Victoria): Car insurance reviews

Name: Car insurance
Rating: 4.07 (332 reviews)

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4.07

Based on 332 reviews, last reviewed 7th Jul 2026

200% increase in 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

67%

15%

14%

Latest highest rating:

5

Good customer service easy to contact them, and reas... Good customer service easy to contact them, and reasonable price Reviewed on: 7th July 2026

Latest lowest rating:

1

Avoid LV Landlord Insurance - not fit for purpose Avoid LV Landlord Insurance - the policy is not fit for purpose. I took out Landlord Insurance with LV as they claim to cover: ‘Accidental damag... Read more Reviewed on: 8th September 2025

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About this product

LV= are the chosen car insurer for over one million UK drivers.

LV= offer a range of cover options from third party only through to fully comprehensive. They also have policies for electric cars and multi-car cover.

LV= car insurance reviews help you find out what it’s like to be a customer. If you’ve used LV= before, you can also leave a review and share your experience.

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LV (Liverpool Victoria) Car insurance reviews (332)

LV Motor

LV comprehensive cover is the best product with reasonable cost. I had compared the settlement ratios before deciding my insurer. With the multicover even better discount this year. So I always chose LV Reviewed on: 23rd August 2023

Customer service second to none

Had to claim last simmer as I hit something while parking, it was a smooth process, customer service was always so helpful and went above and beyond. Car was fixed in a good time. Have been with lv for years and won’t move. Reviewed on: 23rd August 2023

Excellent price!

Having received an inflated renewal from my existing company I was looking around for a better deal and LV was not only cheaper but offered me more! What’s not to like ….. Reviewed on: 22nd August 2023

Grate Customer Service

I have used LV for more than 5 years The renewals have consistently been the best price, customer support first class and when I had an accident they were totally supportive. All an insurance company should be. Reviewed on: 22nd August 2023

Really Good

Simple to sign up and well priced. Reviewed on: 22nd August 2023

Car insurance made easy

Always accommodating easy on line chat and willingness to help hassle free car insurance so why would you go anywhere else !! Reviewed on: 22nd August 2023

Very helpful customer service

Very knowledgeable staff. Helped me through the process making it quick and simple Reviewed on: 22nd August 2023

I recommend LV.

My comprehensive car insurance with LV provides me with the cover I need for a competitive premium. Reviewed on: 22nd August 2023

Cheapest quality cover

This is the lowest cost quality policy I could find for the car. Haven't needed to make a claim. Reviewed on: 22nd August 2023

Reasonable Premium reduction

After receiving a Renewal Quotation which was a substantial increase on previous year, I was offered a reduction of about £70. This resulted in a revised renewal premium that was very competitive. Overall a good experience. Reviewed on: 22nd August 2023

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