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LV (Liverpool Victoria): Car insurance reviews

Name: Car insurance
Rating: 4.19 (319 reviews)

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4.00

Based on 319 reviews, last reviewed 23rd Aug 2025

100% increase in 5 star reviews

in the past 90 days

200% increase in 1 star reviews

in the past 90 days

68%

14%

Latest highest rating:

5

I have been insured by LV for many years. I have been insured by LV for many years and I have found them very helpful. I had to make a claim against another driver over 10 years ago and they d... Read more Reviewed on: 23rd August 2025

Latest lowest rating:

1

Dreadful claim experience with no ownership from LV Dreadful claim experience with no ownership from LV Reviewed on: 13th August 2025

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About this product

LV= are the chosen car insurer for over one million UK drivers.

LV= offer a range of cover options from third party only through to fully comprehensive. They also have policies for electric cars and multi-car cover.

LV= car insurance reviews help you find out what it’s like to be a customer. If you’ve used LV= before, you can also leave a review and share your experience.

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LV (Liverpool Victoria) Car insurance reviews (319)

Make a car claim and no one pick up calls for more than two hours

I want to make a claim on Saturday, will you believe that I keep calling the number and more than 2 hours, still no one picks up the call. What a terrible experience with LV car insurance. Please avoid. Reviewed on: 8th October 2022

Simple claim policy

Very competitive with a verified simple claims policy, hassle free when I bumped my car and had to go through repair process. Reviewed on: 28th September 2022

Great product Great Price

Great customer service friendly and helpful. Reviewed on: 27th September 2022

Five year run

Had a five year stint with LV and was greatly priced each year Reviewed on: 26th September 2022

Cheap because their repair service is horrendous - steer clear of these shysters

I was a happy customer with LV for years until I needed to claim when my car was hit by another driver. A small accident and the fault of the other driver. I was initially told it would take 2 days of work to repair. Sadly LV use a failing repair service called Artis. It is now more than 3 months after the accident and I still don’t have the repair done. They have had the car for over 5 weeks of that time, I have had countless conversations, every excuse under the sun (lack of staff, repairs went wrong, no parts ordered, wrong parts ordered, holidays, can’t find the wheel locking nut (on a very common car - no one thought to check the manual in the glove compartment!), accident outside workshop, ….). You could not make it up. My estimated completion date has now moved 9 times! Promised again for Monday but I’ll believe it if I (ever) see it. LV turned out to be a very expensive choice of insurer given all the cost incurred by not having a car for so long! Avoid!!!! Reviewed on: 23rd September 2022

Quick and efficient

Even though I was changing to another provider ,only for economical reasons , they took their time to explain how things would proceed and refund was carried out swiftly. Reviewed on: 16th September 2022

Good company

Great company to deal with.and very competitive. Reviewed on: 7th September 2022

Caravan Insurance

I had an old VW that came under camper insurance. I got into my first accident and was panicked and the lady on the phone was so nice and calming and explained what to do and what would happen. She made me feel so comfortable and helped me inform my decisions Reviewed on: 25th August 2022

Great company

Very easy to obtain insurance and the call centre staff are very helpful. I have always found that the price is very competitive also. Reviewed on: 21st August 2022

Very helpful

When I needed to make a claim they were very helpful in advising how to claim and settled quickly and paid the full cost of the repair. I also had a courtesy car for the duration of the repair. Reviewed on: 20th August 2022

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