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LV (Liverpool Victoria): Car insurance reviews

Name: Car insurance
Rating: 4.29 (356 reviews)

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4.29

Based on 356 reviews, last reviewed 7th Sep 2026

1900% increase in 5 star reviews

in the past 90 days

100% increase in 1 star reviews

in the past 90 days

67%

15%

13%

Latest highest rating:

4

Very competitive pricing and good customer service Very competitive pricing and good customer service Reviewed on: 7th September 2026

Latest lowest rating:

1

Increased insurance by about 6times after actually s... Increased insurance by about 6times after actually saying they would not insure me Reviewed on: 26th August 2026

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About this product

LV= are the chosen car insurer for over one million UK drivers.

LV= offer a range of cover options from third party only through to fully comprehensive. They also have policies for electric cars and multi-car cover.

LV= car insurance reviews help you find out what it’s like to be a customer. If you’ve used LV= before, you can also leave a review and share your experience.

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LV (Liverpool Victoria) Car insurance reviews (356)

Very helpful customer service

Very knowledgeable staff. Helped me through the process making it quick and simple Reviewed on: 22nd August 2023

I recommend LV.

My comprehensive car insurance with LV provides me with the cover I need for a competitive premium. Reviewed on: 22nd August 2023

Cheapest quality cover

This is the lowest cost quality policy I could find for the car. Haven't needed to make a claim. Reviewed on: 22nd August 2023

Reasonable Premium reduction

After receiving a Renewal Quotation which was a substantial increase on previous year, I was offered a reduction of about £70. This resulted in a revised renewal premium that was very competitive. Overall a good experience. Reviewed on: 22nd August 2023

Consistently good value

Used comparison sites for three years but LV are always best cover with breakdown included at cheapest price. Reviewed on: 17th August 2023

Car

Fair price and good cover. Fast telephone connection. Reviewed on: 17th August 2023

Does Exactly what It Says On The Tin!

Cost effective and cheap, Value for money. Reviewed on: 13th August 2023

I'm deeply disappointed and frustrated

I'm deeply disappointed and frustrated with LV's home insurance claim process. We faced an unfortunate incident with a broken internal pipe on the 7th of June. LV chose to send multiple representatives from FFDR Limited, none of whom were able to rectify the leak. By the time the British Gas team arrived and fixed the issue within a mere 10 minutes, considerable damage had been inflicted upon our property. Now, two months have elapsed, and we're still waiting for LV to honour our claim. Despite swiftly collecting an excess of £350 from us over the last 35 days, there's been zero progress. To add to the inconvenience, they plan to strip down our kitchen ceiling and wallpapers, yet expect us to continue living in the property amid the chaos, showcasing a blatant disregard for customer safety. Communication is almost nonexistent. Every single update requires us to chase them down, only adding to the stress of the situation. We've made the decision to cancel all our insurance policies with them. It's infuriating how such powerful companies seemingly operate with impunity. Avoid LV's home insurance claim team at all costs. Their lack of care and communication speaks volumes about their approach to customer service. Reviewed on: 11th August 2023

Simple and good value

Easy to use and manage, clear documentation, simple to autorenew as required. Reviewed on: 9th August 2023

Cannot find better!

I’ve been with LV for years and years; not because I’m on auto renew but because I cannot, and I mean cannot, get the same cover, friendly customer service from UK call centres and competitive premiums anywhere else. I think I’ve now been with LV for over 20 years! Every year I shop around but LV always come out on top. I find their staff so helpful and friendly; it’s a pleasure calling LV with very short waiting times too. I’ve insured at least 6 vehicles with them. Never had a claim so cannot comment on their claims service. Reviewed on: 8th August 2023

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