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Aviva: Life Insurance reviews

3.95
Based on 106 reviews, last reviewed 20th Apr 2025
100% increase in 5 star reviews
in the past 90 days
200% increase in 1 star reviews
in the past 90 days
See only 5 star reviews
58%
See only 4 star reviews
25%
See only 3 star reviews
7%
See only 2 star reviews
1%
See only 1 star reviews
9%

Latest highest rating:

5

Aviva Life Insurance Review This life insurance company offers a range of policy options tailored to meet different customer needs, including term life, whole life, and universal... Read more Reviewed on: 20th April 2025
Lewis's avatar
Lewis

Latest lowest rating:

1

Aviva just won’t pay my combined life and critical l... Aviva just won’t pay my combined life and critical life insurance to pay of my mortgage as I and 4 months in to what my cancer doctors have told me wi... Read more Reviewed on: 18th March 2025
Akin 's avatar
Akin

About this product

Do you want to find out what life as a Aviva life insurance customer is like? Now you can! Read Aviva life insurance reviews at Smart Money People to find out what other policy holders have to say.

Aviva Life Insurance reviews (106)

Review of the Aviva, Life Insurance:

Easy online access.

4
Easy online access. Helpful assistance when ringing the helpline, professional service Reviewed on: 25th August 2024

Aviva Life Insurance Review

5
This life insurance company offers a range of policy options tailored to meet different customer needs, including term life, whole life, and universal life insurance. The application process is generally straightforward, and customer service is responsive and helpful. Premium rates are competitive, and the company maintains a solid reputation for reliability and trustworthiness in the industry. Reviewed on: 20th April 2025

Aviva just won’t pay my combined life and critical l...

1
Aviva just won’t pay my combined life and critical life insurance to pay of my mortgage as I and 4 months in to what my cancer doctors have told me will be 12 months before die , Aviva are doing everything on all the one star reviews people write about , stalling , lies , not answering fabricating time or evidence , read them , absolutely shameful , no point having insurance people if they don’t pay .i am now getting sicker by the day a lot put don’t to no sleep thanks to Aviva ... Reviewed on: 18th March 2025

Me and my partner had our first baby 9 weeks early,...

1
Me and my partner had our first baby 9 weeks early, am off work unpaid leave , called up before the payment was due to let them no , to be told they couldn’t do anything until I paid 6 months payments, I think this is shocking, paying for service and a company can’t help you out! I will come out of this contract early and go elsewhere! Reviewed on: 24th February 2025

Good overall, great communication

4
Good overall, great communication Reviewed on: 25th September 2024

Reliable and clear

4
Reliable and clear. Easy to understand Reviewed on: 24th September 2024

Aviva life insurance

5
Wonderful product and company, I have been with Aviva for many years and have always had great service and excellent customer experience. Reviewed on: 5th September 2024

SIMPLY SIMPLE AND HONEST COMPANY.

5
SIMPLY SIMPLE AND HONEST COMPANY. Reviewed on: 4th September 2024

Seamless service

5
I have not had to speak to anyone so cannot comment on customer service, but setting up the policy has been easy and seamless. Reviewed on: 4th September 2024

Insurance under one umbrella due to trust

5
I recently changed provider due to advice from an FA. They managed to get me and my wife like for like cover with Aviva for a much cheaper price than the original provider. Due to my having my car insurance with Aviva and have excellent service, this helped with my decision Reviewed on: 4th September 2024

Easy to deal with.

5
Easy to deal with. Needed to change my name, address and payment date and this was so easy and quick. I used their online forms so didn’t need to phone up. Reviewed on: 4th September 2024

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