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LV (Liverpool Victoria): Car insurance reviews

Name: Car insurance
Rating: 4.2 (316 reviews)

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4.06

Based on 316 reviews, last reviewed 27th May 2025

No new 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

68%

14%

Latest highest rating:

5

Quick and easy to arrange and very competitive price Quick and easy to arrange and very competitive price Reviewed on: 15th October 2024

Latest lowest rating:

1

Rubbish insurer Had a quote which lasted 3 weeks then got new one and was refused cover- wrong criteria,??? Rubbish Reviewed on: 27th May 2025

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About this product

LV= are the chosen car insurer for over one million UK drivers.

LV= offer a range of cover options from third party only through to fully comprehensive. They also have policies for electric cars and multi-car cover.

LV= car insurance reviews help you find out what it’s like to be a customer. If you’ve used LV= before, you can also leave a review and share your experience.

LV (Liverpool Victoria) Car insurance reviews (316)

Review of the LV (Liverpool Victoria), Car insurance:

Really Good

Simple to sign up and well priced. Reviewed on: 22nd August 2023

brilliant

the best car insurance company I have dealt with Reviewed on: 7th July 2019

Excellent customer service and 5* cover

I moved to LV a couple of years ago, as they offered the best cover for a very good price. I am so pleased I did. The company have amazing customer service and are always happy to help. Reviewed on: 6th July 2019

best price for multicar

Have only just signed up to them for my multicar insurance for my wife and me so cannot comment on customer service, but initial experience very good. Web site very easy to use, and best of all i saved over £400 on my renewal quotation from Direct line (which had gone up 100 from previous year), as well as other quotes from Admiral and NFU. Had to double check that i had all the details in correctly as it seemed such a good deal by comparison Reviewed on: 30th May 2019

Renewal of multi car policy very reasonable

After one year on a multi car policy (wife & self) renewal had a modest rise. Phoned to remove hire cars from policy and after some questions they removed the hire cars and further reduced my premiums. Compared to similar cover with Admiral they were considerably cheaper. Reviewed on: 12th May 2019

Can't get hold of them!

Trying to change my address. The website is just an advert and provides no functionality. Can't get through on the phone, they are always experiencing "heavy call volumes". They need more staff or fewer customers! Reviewed on: 24th April 2019

Cancellation threats

Despite resolving a premium increase due wife claims on separate policy entirely by removing her as named driver. Today received threatening letter of cancellation or pay a increased premium I have asked for apology which I was told it may not be possible Reviewed on: 1st February 2019

Uninterested

Customer service is uninterested. Had a bump (my fault) with a rusty old van. The rust bucket caused damage to my car only. Yet he put a claim in and LV paid out and refused to look into it or acknowledge the photographic evidence i provided. Dramatically increased my premium. Never again. Make sure to protect no claim bonus and fit a dash cam! Reviewed on: 30th December 2018

Helpful

There is always someone who can advise you. They are not unnecessarily expensive. Reviewed on: 17th December 2018

Staff very efficient and friendly.

Changed over last year and expected a hike in the premium which transpired to be quite modest Reviewed on: 7th December 2018

Apalling customer service AVOID

Added another vehicle to an existing policy in September 2018. Hit by 3rd party who have admitted liability (drivers door hit). Car sent to their approved repairer. Car has come back now with no warranty because they have sprayed the wing to colour match (car 2 years old). Paintwork horrendous having already chipped. Taken vehicle to Burrows for inspection. LV sent out their own person to do the inspection. Only authorising 2 door seals. Says paint work satisfactory?! Clearly not when the claims advisor says on the phone that customer relations have seen the photos and will put me in a position as per before the accident. Three days later your telling me your not responsible for anything other than 2 door seals. Over promise and under deliver. Good job calls are recorded! What are you going to do about the warranty issue now. The car is on finance and the dealership won’t take the car back in that state! Avoid LV and the cowboys who carried out the repairs - Just Car Clinic. Will be taking the matter to FOS. Reviewed on: 27th November 2018

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