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LV (Liverpool Victoria): Car Insurance reviews

Name: Car Insurance
Rating: 4.21 (315 reviews)

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4.06

Based on 315 reviews, last reviewed 29th Jan 2025

100% decrease in 5 star reviews

in the past 90 days

100% increase in 1 star reviews

in the past 90 days

68%

14%

Latest highest rating:

5

Quick and easy to arrange and very competitive price Quick and easy to arrange and very competitive price Reviewed on: 15th October 2024

Latest lowest rating:

1

I recommend people to not join lv car insurance. I recommend people to not join lv car insurance. especially engines are really nasty people,basically this car insurance nothing just a scamming peopl... Read more Reviewed on: 29th January 2025

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About this product

LV= are the chosen car insurer for over one million UK drivers.

LV= offer a range of cover options from third party only through to fully comprehensive. They also have policies for electric cars and multi-car cover.

LV= car insurance reviews help you find out what it’s like to be a customer. If you’ve used LV= before, you can also leave a review and share your experience.

LV (Liverpool Victoria) Car Insurance reviews (315)

Review of the LV (Liverpool Victoria), Car Insurance:

Huge mistake of age.com 2024 switch of Underwriter.

I was with age.com for many years and very satisfied with their ageous underwriter. In 2024 with great fanfare age.com announced it was switching to LV, whose road /home assistance was with Brittania. After 50 years with the AA I reluctantly swopped as the LV cover was cheaper. This year, LV has quoted a renewal sum of £794.19 against last year’s quote of £489.45! They state ‘Your LV Car Insurance won’t renew unless you contact us.’ How many age.com members can afford that increase? I’m livid at having ceased my gold membership with the AA and am sure I’m not alone feeling cast aside. Reviewed on: 19th January 2025

Poor service

Had a minor accident which I believe was not my fault. LV have procrastinated over the last four months, only to tell me this week that a witness has come forward saying that it was my fault. Rug pulled from under my feet , case closed Reviewed on: 22nd June 2018

No Problems

Multi car policies. Often no cost to add family members for a couple of weeks. Good response to claims. Keen pricing. Reviewed on: 4th June 2018

Car insurance

Car insurance Great prices poor customer service Price for double on your automatic renewal that they set up then charge you £57 to cancel and get your no claims bonus stay well clear car repair absolutely shocking total disgrace LV will not help you to get it fixed correctly with the garage that they put your car in Reviewed on: 11th May 2018

DISGRACEFUL

My experience with LV was the worst I have ever experience in my life. I was involved in a very small accident where a fraudster criminal made a claim against me for "whiplash". LV did not keep me informed of the progress of the case even though I told them he was fraudulent and provided as much evidence as possible to support my case however, I only recently found out that the case was closed because of my extreme renewal price with another organisation due to a claim against me. They did not consistently provide communication updates to me and did not give me a chance to defend myself and just accepted this fraudsters claim leaving me with distress and an overpriced insurance bill every year. When I tried to speak to LV to make a complaint, the person I spoke to (not mentioning names) treated me like an idiotic criminal and subsequently made me feel un well and brought tears to my eyes. He was so rude and was not taking my complaint seriously. Please do not ever use LV for your insurance unless you want to feel like you are worthless to them. Reviewed on: 24th April 2018

DISGUSTING SERVICE

I think even a 1 star is too much for the service I have received with lv. Me and my partner had our car stolen in Sep 2017 and it still hasn’t been sorted it would be nice to keep up dated on the claim not every time we have to phone them and ask for an update everytime you speak to someone all very rude staff funny how the sales team are very polite and very helpful. But the claims team soo rude and just money grabbing and treat us like criminals I would 100% stay away from this company people it has caused us soo much stress I have another policy on my car with them cannot wait for that to end and I will be finished with them as they are absolutely appalling. They “tried their luck” as one of the staff said to us to try and get the police report for free over the phone because the did not want to pay for the police report so I need to wait so they can try and be cheap and break the law without getting our signatures for data protection disgusting Reviewed on: 15th March 2018

Great price

Pleasantly surpised what good value it was. Reviewed on: 1st October 2017

Great customer service

My car insurance was easy from getting a quote to buying with LV- excellent customer service, always able to speak to an agent without hanging in a queue for hours and everyone was so helpful and friendly. Cheapest price and great add-ons too! Reviewed on: 1st October 2017

Excellent customer service and pricing

I've had second car insurance problems - LV sorted them out instantly and a lot cheaper than previous insurer. They also quoted a good deal cheaper on my first and most used car - and on renewal were cheapest too! Their customer service people are excellent in knowledge and easy to deal with Reviewed on: 1st October 2017

Always good value

Every year I use compare sites and get solo site quotes and for several years now no one has been able to give me a comparative quote on my vehicle. LV offer all the benefits that I need and while some are cheaper they usually have a higher excess or fewer benefits. Reviewed on: 1st October 2017

Great priced insurance

Great priced insurance from a reputable company you can trust. Reviewed on: 29th September 2017

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