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LV (Liverpool Victoria): Car insurance reviews

Name: Car insurance
Rating: 4.07 (332 reviews)

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4.07

Based on 332 reviews, last reviewed 7th Jul 2026

200% increase in 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

67%

15%

14%

Latest highest rating:

5

Good customer service easy to contact them, and reas... Good customer service easy to contact them, and reasonable price Reviewed on: 7th July 2026

Latest lowest rating:

1

Avoid LV Landlord Insurance - not fit for purpose Avoid LV Landlord Insurance - the policy is not fit for purpose. I took out Landlord Insurance with LV as they claim to cover: ‘Accidental damag... Read more Reviewed on: 8th September 2025

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About this product

LV= are the chosen car insurer for over one million UK drivers.

LV= offer a range of cover options from third party only through to fully comprehensive. They also have policies for electric cars and multi-car cover.

LV= car insurance reviews help you find out what it’s like to be a customer. If you’ve used LV= before, you can also leave a review and share your experience.

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LV (Liverpool Victoria) Car insurance reviews (332)

3 Cars with same Insurer

Competitive, reliable and trustworthy. Reviewed on: 18th July 2018

Cheap

two car insurance is cheap not had to claim on car insurance since 1973, so no idea what would happen if i tried to Reviewed on: 18th July 2018

Easy, friendly, professional

Excellent customer service, best prices Reviewed on: 17th July 2018

Always fairly priced

I've used LV for my car insurance for 10 plus years. They are always competitively priced and offer excellent no claims etc. On the one occasion I claimed they were efficient and helpful. I'd definitely recommend them. Reviewed on: 17th July 2018

Ticks all the boxes

Everything is done well. Starting with price which is very competitive. Speaking to someone you can understand. Reviewed on: 5th July 2018

Great service

Always polite and helpful, this years renewal was cheaper than last years without being asked. Reviewed on: 4th July 2018

Always a pleasure doing business

Never had any issues, simple no-nonsense insurance at a good price Reviewed on: 4th July 2018

Fantastic company

We have been insured for a few years now with LV and they're an excellent company with excellent customer service Reviewed on: 4th July 2018

Poor service

Had a minor accident which I believe was not my fault. LV have procrastinated over the last four months, only to tell me this week that a witness has come forward saying that it was my fault. Rug pulled from under my feet , case closed Reviewed on: 22nd June 2018

No Problems

Multi car policies. Often no cost to add family members for a couple of weeks. Good response to claims. Keen pricing. Reviewed on: 4th June 2018

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