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LV (Liverpool Victoria): Car insurance reviews

Name: Car insurance
Rating: 4 (331 reviews)

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4.00

Based on 331 reviews, last reviewed 11th Jun 2026

100% increase in 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

67%

15%

14%

Latest highest rating:

5

Switched to LV some years ago when I realised that t... Switched to LV some years ago when I realised that they were the underwriters for my former insurers. My premium reduced straight away, and has remain... Read more Reviewed on: 11th June 2026

Latest lowest rating:

1

Avoid LV Landlord Insurance - not fit for purpose Avoid LV Landlord Insurance - the policy is not fit for purpose. I took out Landlord Insurance with LV as they claim to cover: ‘Accidental damag... Read more Reviewed on: 8th September 2025

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About this product

LV= are the chosen car insurer for over one million UK drivers.

LV= offer a range of cover options from third party only through to fully comprehensive. They also have policies for electric cars and multi-car cover.

LV= car insurance reviews help you find out what it’s like to be a customer. If you’ve used LV= before, you can also leave a review and share your experience.

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LV (Liverpool Victoria) Car insurance reviews (331)

Cheap

two car insurance is cheap not had to claim on car insurance since 1973, so no idea what would happen if i tried to Reviewed on: 18th July 2018

Easy, friendly, professional

Excellent customer service, best prices Reviewed on: 17th July 2018

Always fairly priced

I've used LV for my car insurance for 10 plus years. They are always competitively priced and offer excellent no claims etc. On the one occasion I claimed they were efficient and helpful. I'd definitely recommend them. Reviewed on: 17th July 2018

Ticks all the boxes

Everything is done well. Starting with price which is very competitive. Speaking to someone you can understand. Reviewed on: 5th July 2018

Great service

Always polite and helpful, this years renewal was cheaper than last years without being asked. Reviewed on: 4th July 2018

Always a pleasure doing business

Never had any issues, simple no-nonsense insurance at a good price Reviewed on: 4th July 2018

Fantastic company

We have been insured for a few years now with LV and they're an excellent company with excellent customer service Reviewed on: 4th July 2018

Poor service

Had a minor accident which I believe was not my fault. LV have procrastinated over the last four months, only to tell me this week that a witness has come forward saying that it was my fault. Rug pulled from under my feet , case closed Reviewed on: 22nd June 2018

No Problems

Multi car policies. Often no cost to add family members for a couple of weeks. Good response to claims. Keen pricing. Reviewed on: 4th June 2018

Car insurance

Car insurance Great prices poor customer service Price for double on your automatic renewal that they set up then charge you £57 to cancel and get your no claims bonus stay well clear car repair absolutely shocking total disgrace LV will not help you to get it fixed correctly with the garage that they put your car in Reviewed on: 11th May 2018

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