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LV (Liverpool Victoria): Car insurance reviews

Name: Car insurance
Rating: 4.19 (319 reviews)

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4.00

Based on 319 reviews, last reviewed 23rd Aug 2025

100% increase in 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

68%

14%

Latest highest rating:

5

I have been insured by LV for many years. I have been insured by LV for many years and I have found them very helpful. I had to make a claim against another driver over 10 years ago and they d... Read more Reviewed on: 23rd August 2025

Latest lowest rating:

1

Dreadful claim experience with no ownership from LV Dreadful claim experience with no ownership from LV Reviewed on: 13th August 2025

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About this product

LV= are the chosen car insurer for over one million UK drivers.

LV= offer a range of cover options from third party only through to fully comprehensive. They also have policies for electric cars and multi-car cover.

LV= car insurance reviews help you find out what it’s like to be a customer. If you’ve used LV= before, you can also leave a review and share your experience.

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LV (Liverpool Victoria) Car insurance reviews (319)

Great price

Pleasantly surpised what good value it was. Reviewed on: 1st October 2017

Great customer service

My car insurance was easy from getting a quote to buying with LV- excellent customer service, always able to speak to an agent without hanging in a queue for hours and everyone was so helpful and friendly. Cheapest price and great add-ons too! Reviewed on: 1st October 2017

Excellent customer service and pricing

I've had second car insurance problems - LV sorted them out instantly and a lot cheaper than previous insurer. They also quoted a good deal cheaper on my first and most used car - and on renewal were cheapest too! Their customer service people are excellent in knowledge and easy to deal with Reviewed on: 1st October 2017

Always good value

Every year I use compare sites and get solo site quotes and for several years now no one has been able to give me a comparative quote on my vehicle. LV offer all the benefits that I need and while some are cheaper they usually have a higher excess or fewer benefits. Reviewed on: 1st October 2017

Great priced insurance

Great priced insurance from a reputable company you can trust. Reviewed on: 29th September 2017

LOVE FOR LV

I have been insured with LV for 5 years and have always had 5 star customer service during my time with them. From changing cars, to change or address, to additional coverage to break down calls, they've been fantastic. This household has a whole lotta LOVE for LV! Reviewed on: 27th September 2017

Very efficient and reliable

Been with Liverpool Victoria for years, they're efficient, good value, provide quality documentation and settle claims with minimum fuss. Highly recommended! Reviewed on: 25th September 2017

Great prices great cover

Never had any problems, they ring me up every year before my cover is due and offer me a new price there and then that is lower than the year before! No complaints at all! Reviewed on: 23rd September 2017

Fabulous

From competitive prices, to excellent customer service I could not reccomend them enough. Reviewed on: 19th September 2017

Love Love Love

Always happy to help, never afraid to call them. Customer services are always lovely Reviewed on: 19th September 2017

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