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LV (Liverpool Victoria): Car insurance reviews

Name: Car insurance
Rating: 4.29 (356 reviews)

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4.29

Based on 356 reviews, last reviewed 7th Sep 2026

1900% increase in 5 star reviews

in the past 90 days

100% increase in 1 star reviews

in the past 90 days

67%

15%

13%

Latest highest rating:

4

Very competitive pricing and good customer service Very competitive pricing and good customer service Reviewed on: 7th September 2026

Latest lowest rating:

1

Increased insurance by about 6times after actually s... Increased insurance by about 6times after actually saying they would not insure me Reviewed on: 26th August 2026

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About this product

LV= are the chosen car insurer for over one million UK drivers.

LV= offer a range of cover options from third party only through to fully comprehensive. They also have policies for electric cars and multi-car cover.

LV= car insurance reviews help you find out what it’s like to be a customer. If you’ve used LV= before, you can also leave a review and share your experience.

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LV (Liverpool Victoria) Car insurance reviews (356)

Excellent price and service

Great renewal price and excellent service throughout. Reviewed on: 10th September 2018

Easy, good value & peace of mind

Renewal experience is straightforward and easy. Claims experience in the past has been hassle free. Recommended & already used by family & friends Reviewed on: 9th September 2018

Good product

Reliable service when needed for claim Reviewed on: 6th September 2018

Excellent Customer Service

I've been with LV for around 5 months, in that time I have changed address, declared all sorts of mods and it has barely affected my rate at all, but at the same time providing a excellent service towards me. Reviewed on: 5th September 2018

Super dooper trooper!

Great company to do business with. Ethical and fair car insurance. Reviewed on: 4th September 2018

KISS. - Keep it simple stupid

A logical straightforward online journey, clear, relative experience. All that’s missing for me is multi product offering. Reviewed on: 3rd September 2018

Top for Service!

My daughters car was hit by a car insured by LV (she was insured by another company). The service and help she received from LV was first class. I’m insured with LV and my daughter is moving to LV on her renewal. Reviewed on: 3rd September 2018

Friendly staff and no hidden extras

Very pleasant staff and changes are just done with no fees, which some other companies charge. They are usually competitive and with the no hidden charges and good quality call centres they are hard to exclude from any insurance needs Reviewed on: 2nd September 2018

Worse company ever

If there is a problem, through no fault of your own, you may find your insurance policy cancelled and driving round with no cover and not aware of this. Reviewed on: 23rd August 2018

Don't waste your money

Worst insurance company I've ever used. Don't return phone calls or emails. The hire car that I had paid extra for took 5 days to arrive instead of 8 hours. They advised it was OK for me to drive my car after a lorry hit it even though the rear lights no longer existed. The advice was it should be OK to drive during the day but not at night. I pointed out it would not pass an MOT with no rear lights so it is not legal to drive. Reviewed on: 21st August 2018

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