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LV (Liverpool Victoria): Car insurance reviews

Name: Car insurance
Rating: 4.19 (330 reviews)

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4.04

Based on 330 reviews, last reviewed 13th Oct 2025

700% increase in 5 star reviews

in the past 90 days

100% increase in 1 star reviews

in the past 90 days

67%

15%

14%

Latest highest rating:

4

Good, but cancelling is made awkward Good, but cancelling is made awkward Reviewed on: 13th October 2025

Latest lowest rating:

1

Avoid LV Landlord Insurance - not fit for purpose Avoid LV Landlord Insurance - the policy is not fit for purpose. I took out Landlord Insurance with LV as they claim to cover: ‘Accidental damag... Read more Reviewed on: 8th September 2025

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About this product

LV= are the chosen car insurer for over one million UK drivers.

LV= offer a range of cover options from third party only through to fully comprehensive. They also have policies for electric cars and multi-car cover.

LV= car insurance reviews help you find out what it’s like to be a customer. If you’ve used LV= before, you can also leave a review and share your experience.

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LV (Liverpool Victoria) Car insurance reviews (330)

Love Love Love

Always happy to help, never afraid to call them. Customer services are always lovely Reviewed on: 19th September 2017

More than just an insurance company

Not only are LV a competitively priced car insurer, they have world class customer service. Every time I speak to my insurer, everyone wants to listen and be as helpful as they possibly can. This aside, what LV does for their members, local communities & general public is what makes them more than just an insurer. Fantastic company, fantastic products. Reviewed on: 18th September 2017

Great value and service

Great value and service - top class Reviewed on: 18th September 2017

Very nice experience

I had some questions about costs and trying to lower my payments. They were really helpful and surprisingly honest about how I could get the best results Reviewed on: 13th September 2017

Excellent insurer

Couldn't ask for a better insurance company for my car, if I've ever had a problem it's been dealt with straight away. Reviewed on: 12th September 2017

Excellent service

Excellent service good product good price Reviewed on: 12th September 2017

Competitive Friendly Ethical all of these and more

Just great no nonsense insurance that was highly competitive and I especially like their ethics and they give back to the community great company Reviewed on: 12th September 2017

Great customer service

The woman I spoke to - Gabriella - was so lovely and helpful Reviewed on: 11th September 2017

Unhelpful on the phone

LV provide a decent service until you need to update details over the phone, at which point they become surprisingly difficult to deal with. Reviewed on: 10th September 2017

the best and friendly

i used this company for my ex husbands car insurance, they were top class, not only did they come out at the cheapest also the most friendly and helpful on the phone. would always recommend. Reviewed on: 9th September 2017

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