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LV (Liverpool Victoria): Car insurance reviews

Name: Car insurance
Rating: 4 (331 reviews)

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4.00

Based on 331 reviews, last reviewed 11th Jun 2026

100% increase in 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

67%

15%

14%

Latest highest rating:

5

Switched to LV some years ago when I realised that t... Switched to LV some years ago when I realised that they were the underwriters for my former insurers. My premium reduced straight away, and has remain... Read more Reviewed on: 11th June 2026

Latest lowest rating:

1

Avoid LV Landlord Insurance - not fit for purpose Avoid LV Landlord Insurance - the policy is not fit for purpose. I took out Landlord Insurance with LV as they claim to cover: ‘Accidental damag... Read more Reviewed on: 8th September 2025

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About this product

LV= are the chosen car insurer for over one million UK drivers.

LV= offer a range of cover options from third party only through to fully comprehensive. They also have policies for electric cars and multi-car cover.

LV= car insurance reviews help you find out what it’s like to be a customer. If you’ve used LV= before, you can also leave a review and share your experience.

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LV (Liverpool Victoria) Car insurance reviews (331)

Fabulous

From competitive prices, to excellent customer service I could not reccomend them enough. Reviewed on: 19th September 2017

Love Love Love

Always happy to help, never afraid to call them. Customer services are always lovely Reviewed on: 19th September 2017

More than just an insurance company

Not only are LV a competitively priced car insurer, they have world class customer service. Every time I speak to my insurer, everyone wants to listen and be as helpful as they possibly can. This aside, what LV does for their members, local communities & general public is what makes them more than just an insurer. Fantastic company, fantastic products. Reviewed on: 18th September 2017

Great value and service

Great value and service - top class Reviewed on: 18th September 2017

Very nice experience

I had some questions about costs and trying to lower my payments. They were really helpful and surprisingly honest about how I could get the best results Reviewed on: 13th September 2017

Excellent insurer

Couldn't ask for a better insurance company for my car, if I've ever had a problem it's been dealt with straight away. Reviewed on: 12th September 2017

Excellent service

Excellent service good product good price Reviewed on: 12th September 2017

Competitive Friendly Ethical all of these and more

Just great no nonsense insurance that was highly competitive and I especially like their ethics and they give back to the community great company Reviewed on: 12th September 2017

Great customer service

The woman I spoke to - Gabriella - was so lovely and helpful Reviewed on: 11th September 2017

Unhelpful on the phone

LV provide a decent service until you need to update details over the phone, at which point they become surprisingly difficult to deal with. Reviewed on: 10th September 2017

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