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LV (Liverpool Victoria): Car insurance reviews

4.04
Based on 330 reviews, last reviewed 13th Oct 2025
700% increase in 5 star reviews
in the past 90 days
100% increase in 1 star reviews
in the past 90 days
See only 5 star reviews
67%
See only 4 star reviews
15%
See only 3 star reviews
3%
See only 2 star reviews
1%
See only 1 star reviews
14%

Latest highest rating:

4

Good, but cancelling is made awkward Good, but cancelling is made awkward Reviewed on: 13th October 2025
Michael P's avatar
Michael P

Latest lowest rating:

1

Avoid LV Landlord Insurance - not fit for purpose Avoid LV Landlord Insurance - the policy is not fit for purpose. I took out Landlord Insurance with LV as they claim to cover: ‘Accidental damag... Read more Reviewed on: 8th September 2025
Becca's avatar
Becca

About this product

LV= are the chosen car insurer for over one million UK drivers.

LV= offer a range of cover options from third party only through to fully comprehensive. They also have policies for electric cars and multi-car cover.

LV= car insurance reviews help you find out what it’s like to be a customer. If you’ve used LV= before, you can also leave a review and share your experience.

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LV (Liverpool Victoria) Car insurance reviews (330)

L V

5
Very good customer service, always quick to answer calls. Great service Reviewed on: 23rd August 2017

All great

5
Never had any problems and super helpful Reviewed on: 21st August 2017

Renew Quote

5
I went through all the compaison sites and discovered that the renewal quote posted to me was rge cheapest! Reviewed on: 9th August 2017

Great value and Excellent Service

4
LV always provide cover at a very reasonable cost and I use them for both my car insurance and my wife's car insurance. They are also responsive in the event of a claim. Provided a hire car etc very quickly - my only reservation is to say never just accept the renewal quote .. check LV price online and ring them I've saved almost 10% off the quoted renewal price each year for the last 5 years plus! Reviewed on: 3rd August 2017

Great custom new service

5
Lv customer service is brilliant. From dealing to a car accident I had , promptly within a week so my car was fixed to go on holiday , to looking at the price when renewing my insurance. They are brilliant. Reviewed on: 3rd August 2017

Value for Money Quote

5
LV offered a great value for money quote which was flexible. I paid for my insurance online. I have never made a claim so can't comment on their claims procedures or helpfulness etc Reviewed on: 1st August 2017

Good price , good service

5
Always have had good service, uk call centre, (few) claims met promptly. Reviewed on: 27th July 2017

Professional and reliable

5
My daughter is insured with LV and had to claim recently. They were really professional and despite the other party disputing the facts of the claim they issued against him and found my daughter not at fault. They provide an extremely good service Reviewed on: 25th July 2017

Excellent

5
Great customer service, prices are really good too. Reviewed on: 24th July 2017

Expensive but at least there easy to use

2
It's not easy to try and claim but they don't bother you with calls. They're expensive but I feel like they try to help more than other companies. Reviewed on: 22nd July 2017

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