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LV (Liverpool Victoria): Car insurance reviews

View other LV (Liverpool Victoria) products
4.04
Based on 330 reviews, last reviewed 13th Oct 2025
700% increase in 5 star reviews
in the past 90 days
100% increase in 1 star reviews
in the past 90 days
See only 5 star reviews
67%
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15%
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1%
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14%

Latest highest rating:

4

Good, but cancelling is made awkward Good, but cancelling is made awkward Reviewed on: 13th October 2025
Michael P's avatar
Michael P

Latest lowest rating:

1

Avoid LV Landlord Insurance - not fit for purpose Avoid LV Landlord Insurance - the policy is not fit for purpose. I took out Landlord Insurance with LV as they claim to cover: ‘Accidental damag... Read more Reviewed on: 8th September 2025
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Becca
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About this product

LV= are the chosen car insurer for over one million UK drivers.

LV= offer a range of cover options from third party only through to fully comprehensive. They also have policies for electric cars and multi-car cover.

LV= car insurance reviews help you find out what it’s like to be a customer. If you’ve used LV= before, you can also leave a review and share your experience.

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LV (Liverpool Victoria) Car insurance reviews (330)

Third car

5
Needed some quick insurance after buying a car on spec and expected complications for already having a car. Quick, easy ans cheap from L V. Great service Reviewed on: 15th July 2017
Elaine oliver's avatar
Elaine oliver

Great customer service

5
My first thoughts on LV is the great customer service they offer. No matter how you contact them they are always so helpful, friendly and willing to sort out whatever you want help with. They have a great website, easy to use offering a wide range of products. They offer good competitive quotes for insurance and allow me to tailor my quotes to what I want and need. Whilst I have never had to claim from them I feel they are a good reliable company offering good value and service. Reviewed on: 11th July 2017
Kelvin manson's avatar
Kelvin manson

Great cover & customer service

5
Great cover & customer service . Reviewed on: 5th July 2017
Louise Kinnaird's avatar
Louise Kinnaird

Great customer service

5
The prices are always competitive, the customer service team solve problems quickly and they're always really friendly. Great prices for young drivers also! Reviewed on: 4th July 2017
Louise's avatar
Louise

Good customer experience

3
Receptive customer service team. Prompt in sending reminders for contract renewals. Reviewed on: 4th July 2017
Anonymous's avatar
Anonymous

My thoughts

3
They have met all of my car insurance needs, but not at the cheapest of prices. Approx. £100 more expensive than the cheapest. On the rare occasions that i have had to use them in earnest, they have been very good. Reviewed on: 4th July 2017
Mark Matthews's avatar
Mark Matthews

Good

4
Very good. And great costumers service Reviewed on: 27th June 2017
John seay's avatar
John seay

Best Insurance Company

5
They were so friendly and helpful over the phone got me the best affordable deal, so would recommend them to my family and friends. Reviewed on: 9th June 2017
Leanne Natalie's avatar
Leanne Natalie

Dashing

4
I got my car insurance today their coumnication supporting and lovely Reviewed on: 18th May 2017
Syed 's avatar
Syed

Affordable

5
Brilliant affordable service. Signed up over the telephone & the adviser was so friendly. It was also cheaper than other quotes I had. Reviewed on: 6th April 2017
Fiona Smith's avatar
Fiona Smith

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