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LV (Liverpool Victoria): Car insurance reviews

Name: Car insurance
Rating: 4.2 (316 reviews)

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4.05

Based on 316 reviews, last reviewed 27th May 2025

No new 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

68%

14%

Latest highest rating:

5

Quick and easy to arrange and very competitive price Quick and easy to arrange and very competitive price Reviewed on: 15th October 2024

Latest lowest rating:

1

Rubbish insurer Had a quote which lasted 3 weeks then got new one and was refused cover- wrong criteria,??? Rubbish Reviewed on: 27th May 2025

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About this product

LV= are the chosen car insurer for over one million UK drivers.

LV= offer a range of cover options from third party only through to fully comprehensive. They also have policies for electric cars and multi-car cover.

LV= car insurance reviews help you find out what it’s like to be a customer. If you’ve used LV= before, you can also leave a review and share your experience.

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LV (Liverpool Victoria) Car insurance reviews (316)

Highly recommend

We are with LV and rte highly. They are competitively priced, great service, and when we had a no blame accident a couple of years ago, they dealt with the issue professionally and efficiently, and there was no excess to pay. Highly recommended. Reviewed on: 27th February 2017

This is a test

This is a test to see how this works. Reviewed on: 31st January 2017

Very good

Wasnt the cheapest but very easy to get hold of them like live chat twitter ect also had no probs getting through on phone when a garage who was repairing my starter motor smashed my car front. I needed to change work title, address and it was easy to do phone and was given option to pay monthly a little extra or pay difference now and carry on with normal direct debit. Not had any probs getting my documents or proof of NCD. Rather happy with this company Reviewed on: 6th November 2016

Forward thinking

Doesn't just apply to car insurance and for home insurance do this too but they always are forward thinking in to get a head start on the claims process when something happens that will effect several people as with some of the floods which helped some of my family members. I've had helpful experiences with the customer services when I've had car troubles aswell. Reviewed on: 13th October 2016

Exceptional service

I have found LV to be the best value car insurance for many years. I had to make a claim on my insurance yesterday and service that both myself and the third party received was excellent Reviewed on: 13th October 2016

Great Company

All my dealings with this company have been very pleasant and easy with no hard sell or gobbldygook. Reviewed on: 10th October 2016

Great Customer Service - at a price

I am not 21. Clean licence and no claims. I haven't moved house. I wanted the same cover. I drive an SUV, carefully. I upgraded my car for a newer model - same engine, slightly more poke. The premium went up £250... no explanation. I selected another company and saved that £250. I changed companies, even though I like LV. I rang the company and received a take it or leave it attitude. Time to vote with my feet. Try Aviva for a far better deal. Reviewed on: 8th October 2016

Fantastic customer service

Their quote was much less than any others I had been given. They were so helpful when I called to purchase and also when I rang back to get some help with a problem. I recommended them to a family member and she saved a lot of money too! Reviewed on: 26th September 2016

Second to none

I have been using LV for my car and their service has been first class. I had a minor incident last year and found them to be resourceful and friendly. Reviewed on: 12th September 2016

LV REVIEW

Too expensive. I had 3 years no claims bonus but they wouldn't believe the document I sent. Reviewed on: 9th September 2016

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