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LV (Liverpool Victoria): Car insurance reviews

Name: Car insurance
Rating: 4.29 (356 reviews)

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4.29

Based on 356 reviews, last reviewed 7th Sep 2026

1900% increase in 5 star reviews

in the past 90 days

100% increase in 1 star reviews

in the past 90 days

67%

15%

13%

Latest highest rating:

4

Very competitive pricing and good customer service Very competitive pricing and good customer service Reviewed on: 7th September 2026

Latest lowest rating:

1

Increased insurance by about 6times after actually s... Increased insurance by about 6times after actually saying they would not insure me Reviewed on: 26th August 2026

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About this product

LV= are the chosen car insurer for over one million UK drivers.

LV= offer a range of cover options from third party only through to fully comprehensive. They also have policies for electric cars and multi-car cover.

LV= car insurance reviews help you find out what it’s like to be a customer. If you’ve used LV= before, you can also leave a review and share your experience.

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LV (Liverpool Victoria) Car insurance reviews (356)

Always good value

Every year I use compare sites and get solo site quotes and for several years now no one has been able to give me a comparative quote on my vehicle. LV offer all the benefits that I need and while some are cheaper they usually have a higher excess or fewer benefits. Reviewed on: 1st October 2017

Great priced insurance

Great priced insurance from a reputable company you can trust. Reviewed on: 29th September 2017

LOVE FOR LV

I have been insured with LV for 5 years and have always had 5 star customer service during my time with them. From changing cars, to change or address, to additional coverage to break down calls, they've been fantastic. This household has a whole lotta LOVE for LV! Reviewed on: 27th September 2017

Very efficient and reliable

Been with Liverpool Victoria for years, they're efficient, good value, provide quality documentation and settle claims with minimum fuss. Highly recommended! Reviewed on: 25th September 2017

Great prices great cover

Never had any problems, they ring me up every year before my cover is due and offer me a new price there and then that is lower than the year before! No complaints at all! Reviewed on: 23rd September 2017

Fabulous

From competitive prices, to excellent customer service I could not reccomend them enough. Reviewed on: 19th September 2017

Love Love Love

Always happy to help, never afraid to call them. Customer services are always lovely Reviewed on: 19th September 2017

More than just an insurance company

Not only are LV a competitively priced car insurer, they have world class customer service. Every time I speak to my insurer, everyone wants to listen and be as helpful as they possibly can. This aside, what LV does for their members, local communities & general public is what makes them more than just an insurer. Fantastic company, fantastic products. Reviewed on: 18th September 2017

Great value and service

Great value and service - top class Reviewed on: 18th September 2017

Very nice experience

I had some questions about costs and trying to lower my payments. They were really helpful and surprisingly honest about how I could get the best results Reviewed on: 13th September 2017

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