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LV (Liverpool Victoria): Car insurance reviews

4.06
Based on 316 reviews, last reviewed 27th May 2025
No new 5 star reviews
in the past 90 days
No new 1 star reviews
in the past 90 days
See only 5 star reviews
68%
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14%
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3%
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1%
See only 1 star reviews
14%

Latest highest rating:

5

Quick and easy to arrange and very competitive price Quick and easy to arrange and very competitive price Reviewed on: 15th October 2024
Meadowboy1's avatar
Meadowboy1

Latest lowest rating:

1

Rubbish insurer Had a quote which lasted 3 weeks then got new one and was refused cover- wrong criteria,??? Rubbish Reviewed on: 27th May 2025
Alfred G's avatar
Alfred G

About this product

LV= are the chosen car insurer for over one million UK drivers.

LV= offer a range of cover options from third party only through to fully comprehensive. They also have policies for electric cars and multi-car cover.

LV= car insurance reviews help you find out what it’s like to be a customer. If you’ve used LV= before, you can also leave a review and share your experience.

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LV (Liverpool Victoria) Car insurance reviews (316)

Good service!

5
LV consistently emerge as one of the better value options on the comparison websites, however I'm pleased to report that they also delivered when I needed to claim - courtesy car within a day, car repaired with zero fuss and little more than a couple of forms to fill. Reviewed on: 3rd September 2016

Reasonable renewal fees

5
Unlike other insurers they offer a competitive renewal fee raTher than hike up the fee and hope customers will be lazy and not change insurer Reviewed on: 29th August 2016

Very pleased

4
I have never had any problems with this company very good service Reviewed on: 28th August 2016

Fair and not over-priced

4
They are willing to negotiate on renewal costs, and are helpful in the event of a claim. Reviewed on: 14th August 2016

Excellent service and good customer care

5
After paying over the odds for my insurance for many years last year I found LV and was surprised to find my insurance was considerably less. This included drivers legal protection, protected no claims and two other named drivers. I had recently retired so that brought it down a little but still, a difference of around £150 is not to be sneered at. After another driver hit my car in a car park at Christmas this year LV handled my claim professionally and the small issue I had was dealt with immediately. After this, despite the incident being settled in my favour, I thought my renewal fee would have risen this summer but no, it was more or less the same as the previous year. Reviewed on: 5th August 2016

Good value insurance

5
Very easy to deal with and a good renewal price Reviewed on: 2nd August 2016

Easy to change

5
Changed cars recently and policy was updated quickly and efficiently. Always received paperwork quickly and telephone advisors helpful Reviewed on: 1st August 2016

Car Insurance Reviewer

5
Our car was hit by another driver when parked, luckily witnessed by someone who left details. This helped our claim with Liverpool Victoria, who speedily organised car repair and collection from home. As the hit and run was witnessed, we did not lose our insurance excess. LV dealt with everything professionally and efficiently, and made everything easy. The only problems were trying to take various 'intricate' photos of different areas of car, eg damaged area, engine chassis number etc. and emailing to them. I would highly recommend Liverpool Victoria. Reviewed on: 19th July 2016

Car Insurance Reviewer

5
the reminder had gone up £30 ,we did go compare found one much cheaper, sophoned them up tocancel and they matched it - RESULT Reviewed on: 14th July 2016

Car Insurance Reviewer

5
I've been with this company 3 years, they never do a high renewal price like other companies, they are very competitive, always quick to get through to customer service and very friendly, never claimed so can't comment on that, but taking a policy out is easy and straightforward Reviewed on: 14th July 2016

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