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LV (Liverpool Victoria): Car insurance reviews

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4.00
Based on 319 reviews, last reviewed 23rd Aug 2025
100% increase in 5 star reviews
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Latest highest rating:

5

I have been insured by LV for many years. I have been insured by LV for many years and I have found them very helpful. I had to make a claim against another driver over 10 years ago and they d... Read more Reviewed on: 23rd August 2025
Steve E's avatar
Steve E

Latest lowest rating:

1

Dreadful claim experience with no ownership from LV Dreadful claim experience with no ownership from LV Reviewed on: 13th August 2025
Brian D's avatar
Brian D
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About this product

LV= are the chosen car insurer for over one million UK drivers.

LV= offer a range of cover options from third party only through to fully comprehensive. They also have policies for electric cars and multi-car cover.

LV= car insurance reviews help you find out what it’s like to be a customer. If you’ve used LV= before, you can also leave a review and share your experience.

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LV (Liverpool Victoria) Car insurance reviews (319)

Car Insurance Reviewer

5
Our car was hit by another driver when parked, luckily witnessed by someone who left details. This helped our claim with Liverpool Victoria, who speedily organised car repair and collection from home. As the hit and run was witnessed, we did not lose our insurance excess. LV dealt with everything professionally and efficiently, and made everything easy. The only problems were trying to take various 'intricate' photos of different areas of car, eg damaged area, engine chassis number etc. and emailing to them. I would highly recommend Liverpool Victoria. Reviewed on: 19th July 2016
Frances Heaton's avatar
Frances Heaton

Car Insurance Reviewer

5
the reminder had gone up £30 ,we did go compare found one much cheaper, sophoned them up tocancel and they matched it - RESULT Reviewed on: 14th July 2016
Christine Shelley's avatar
Christine Shelley

Car Insurance Reviewer

5
I've been with this company 3 years, they never do a high renewal price like other companies, they are very competitive, always quick to get through to customer service and very friendly, never claimed so can't comment on that, but taking a policy out is easy and straightforward Reviewed on: 14th July 2016
Zoe Comley's avatar
Zoe Comley

Great customer service

4
Always very helpful on the telephone, were very willing to give unbiased price comparison, have stayed with them for a years! Reviewed on: 17th May 2016
Jodie Mason's avatar
Jodie Mason

Helpful when needed

5
We have had our car insured with LV for three years now. Although comparing price of policy when the insurance is due for renewal, LV will usually match prices, keeping hem competitive. Unfortunately, this year, a small accident occurred to our car while it was parked. LV couldn't have been more helpful. They contacted repair services, organised repairs, courtesy car etc. And because there had been a witness to the accident, we did not have to pay the excess charge. LV behaved exactly as you would hope an insurance company would under these circumstances, and I couldn't rate them more highly. Reviewed on: 28th March 2016
Frances Heaton's avatar
Frances Heaton

CheekyCharges Campaigner

5
I currently have LV for my car insurance and was given a amazing quote saving me £465 so was one very happy lady prior to lv i was with Go Skippy and to renew my insurance it was going to cost 1169 so i was on the hunt getting quotes and found LV be amazing very helpful and catered for all my needs i would 100% reccommend them to all without a doubt Reviewed on: 13th March 2016
Melissa Palmer's avatar
Melissa Palmer

CheekyCharges Campaigner

5
Have never been charged an admin fee with LV - no #cheekycharges. Reviewed on: 10th March 2016
Frances Heaton's avatar
Frances Heaton

Competitive prices and helpful when needed

4
We were already covered for car insurance with LV and their renewal had increased even though there had been no claims during the year. We compared prices and got back to LV who agreed to drop renewal price, and we therefore purchased. Why does insurance companies not offer their lowest price upfront, rather than charging as much as they think they can get away with. There is no loyalty to existing customers. However, if fairness, we did have a claim the following year, not our fault, and LV couldn't have been more helpful. Have therefore awarded good marks for this insurer. Reviewed on: 10th March 2016
Frances Heaton's avatar
Frances Heaton

CheekyCharges Campaigner

5
They have really good customer service. Touch wood I have never claimed, but they have always been good when speaking to the,m Reviewed on: 2nd March 2016
Sarah Louise Robertson's avatar
Sarah Louise Robertson

CheekyCharges Campaigner

4
Always very competitive price but I would recommend not simply accepting the annual renewal quote - check online at their website - I did and saved £30 this year Reviewed on: 26th February 2016
Brian Harrington's avatar
Brian Harrington

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