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LV (Liverpool Victoria): Car insurance reviews

Name: Car insurance
Rating: 4.2 (326 reviews)

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4.05

Based on 326 reviews, last reviewed 5th Sep 2025

600% increase in 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

68%

14%

Latest highest rating:

4

LV are really good, it's the prices that are rising... LV are really good, it's the prices that are rising that prevent a higher rating Reviewed on: 5th September 2025

Latest lowest rating:

1

Dreadful claim experience with no ownership from LV Dreadful claim experience with no ownership from LV Reviewed on: 13th August 2025

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About this product

LV= are the chosen car insurer for over one million UK drivers.

LV= offer a range of cover options from third party only through to fully comprehensive. They also have policies for electric cars and multi-car cover.

LV= car insurance reviews help you find out what it’s like to be a customer. If you’ve used LV= before, you can also leave a review and share your experience.

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LV (Liverpool Victoria) Car insurance reviews (326)

Great car insurance

As a first time driver, when I joined LV, almost two years ago, I was a but apprehensive about selecting a company. During my first year the service I received was so good that I stayed with them and my renewal quote was cheaper than anywhere else which is how it should be. I am hoping that this will continue in the future too. Thanks LV! Reviewed on: 19th August 2018

Made my claim easy, paid out for full repairs, and for hire car. Very impressed!

Was hit by an idiot from behind and called the police and LV and everything from then on was easy, and my Suzuki was repaired, valeted and back as quickly as possible, considering the parts were delayed by the earthquake in Asia. Hire car was with me up to the day I picked up my car, and I was very happy with the little fuss that it took to get my claim paid. Reviewed on: 13th August 2018

Kept in touch

We had an accident last week in our brand new VW Tiguan, we'd only had the car for 2 weeks and had only just bought our insurance with LV - we've never been with them before. We're due to go on holiday next week, our car tows our caravan so we needed the repair authorising as soon as possible so we didn't lose our holiday. LV did everything they could to help us, they liaised with the garage and phoned me back every time they said they would. They were calm even when I wasn't. I honestly cannot tell you how impressed I am with their customer service. I'll never go anywhere else now. I thought good customer service was a thing of the past but its very much present at LV. Well done Steve, Daniel, Thomas and anyone else I've spoken to this week. You are all awesome. Reviewed on: 27th July 2018

great price, beat all competitors

great price, found through a price comparison website. Beat all competitors and my previous provider who were extremely unflexible in comparison. Great phone people, lovely! Reviewed on: 19th July 2018

3 Cars with same Insurer

Competitive, reliable and trustworthy. Reviewed on: 18th July 2018

Cheap

two car insurance is cheap not had to claim on car insurance since 1973, so no idea what would happen if i tried to Reviewed on: 18th July 2018

Easy, friendly, professional

Excellent customer service, best prices Reviewed on: 17th July 2018

Always fairly priced

I've used LV for my car insurance for 10 plus years. They are always competitively priced and offer excellent no claims etc. On the one occasion I claimed they were efficient and helpful. I'd definitely recommend them. Reviewed on: 17th July 2018

Ticks all the boxes

Everything is done well. Starting with price which is very competitive. Speaking to someone you can understand. Reviewed on: 5th July 2018

Great service

Always polite and helpful, this years renewal was cheaper than last years without being asked. Reviewed on: 4th July 2018

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