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LV (Liverpool Victoria): Car insurance reviews

Name: Car insurance
Rating: 4.2 (316 reviews)

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4.06

Based on 316 reviews, last reviewed 27th May 2025

No new 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

68%

14%

Latest highest rating:

5

Quick and easy to arrange and very competitive price Quick and easy to arrange and very competitive price Reviewed on: 15th October 2024

Latest lowest rating:

1

Rubbish insurer Had a quote which lasted 3 weeks then got new one and was refused cover- wrong criteria,??? Rubbish Reviewed on: 27th May 2025

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About this product

LV= are the chosen car insurer for over one million UK drivers.

LV= offer a range of cover options from third party only through to fully comprehensive. They also have policies for electric cars and multi-car cover.

LV= car insurance reviews help you find out what it’s like to be a customer. If you’ve used LV= before, you can also leave a review and share your experience.

LV (Liverpool Victoria) Car insurance reviews (316)

Review of the LV (Liverpool Victoria), Car insurance:

Really Good

Simple to sign up and well priced. Reviewed on: 22nd August 2023

Excellent service

Excellent service good product good price Reviewed on: 12th September 2017

Competitive Friendly Ethical all of these and more

Just great no nonsense insurance that was highly competitive and I especially like their ethics and they give back to the community great company Reviewed on: 12th September 2017

Great customer service

The woman I spoke to - Gabriella - was so lovely and helpful Reviewed on: 11th September 2017

Unhelpful on the phone

LV provide a decent service until you need to update details over the phone, at which point they become surprisingly difficult to deal with. Reviewed on: 10th September 2017

the best and friendly

i used this company for my ex husbands car insurance, they were top class, not only did they come out at the cheapest also the most friendly and helpful on the phone. would always recommend. Reviewed on: 9th September 2017

L V

Very good customer service, always quick to answer calls. Great service Reviewed on: 23rd August 2017

All great

Never had any problems and super helpful Reviewed on: 21st August 2017

Renew Quote

I went through all the compaison sites and discovered that the renewal quote posted to me was rge cheapest! Reviewed on: 9th August 2017

Great value and Excellent Service

LV always provide cover at a very reasonable cost and I use them for both my car insurance and my wife's car insurance. They are also responsive in the event of a claim. Provided a hire car etc very quickly - my only reservation is to say never just accept the renewal quote .. check LV price online and ring them I've saved almost 10% off the quoted renewal price each year for the last 5 years plus! Reviewed on: 3rd August 2017

Great custom new service

Lv customer service is brilliant. From dealing to a car accident I had , promptly within a week so my car was fixed to go on holiday , to looking at the price when renewing my insurance. They are brilliant. Reviewed on: 3rd August 2017

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