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LV (Liverpool Victoria): Car insurance reviews

Name: Car insurance
Rating: 4.2 (316 reviews)

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4.05

Based on 316 reviews, last reviewed 27th May 2025

No new 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

68%

14%

Latest highest rating:

5

Quick and easy to arrange and very competitive price Quick and easy to arrange and very competitive price Reviewed on: 15th October 2024

Latest lowest rating:

1

Rubbish insurer Had a quote which lasted 3 weeks then got new one and was refused cover- wrong criteria,??? Rubbish Reviewed on: 27th May 2025

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About this product

LV= are the chosen car insurer for over one million UK drivers.

LV= offer a range of cover options from third party only through to fully comprehensive. They also have policies for electric cars and multi-car cover.

LV= car insurance reviews help you find out what it’s like to be a customer. If you’ve used LV= before, you can also leave a review and share your experience.

LV (Liverpool Victoria) Car insurance reviews (316)

Review of the LV (Liverpool Victoria), Car insurance:

Credit where credits due.

To be honest I was dreading receiving my renewal quote as for months past I have been reading doom-mongering predictions about how car insurance premiums were set to rocket owing to an assortment of factors out of everybody's control. The thought of surfing the internet and comparison sites searching for a cheaper quote was something that I didn't relish at all and then the quote finally dropped into my inbox. Filled with trepidation I opened it to find to my surprise and delight that the quote was actually LOWER than last years, the sense of relief was overwhelming and my faith in insurance companies was given a fillip. It would have been so easy given the current economic climate for LV to have increased the premium as a matter of course but it seems that the company has taken the time to make a considered and fair judgement and I couldn't be more pleased. Hand claps for LV! Reviewed on: 23rd August 2024

First time claim

Had a crash for the first Tim in 20 years of driving, very quick and simple process of claiming. Reviewed on: 23rd August 2024

Cheapest around

After extensive searching for car insurance LV was by far the cheapest and we have been with them for eight years. Reviewed on: 23rd August 2024

When it comes to renewal, they always quote us a hig...

When it comes to renewal, they always quote us a higher amount. But when I go through comparing website, the same company gives a very much lower quote and had to give customer service a call to get the lower amount offered. It's very frustrating they have double standards and try to take a ride of you don't do your due diligence. Reviewed on: 23rd August 2024

Delighted at discount on renewal offer

After working through numerous contrast and compare insurance sites could not find a decent price as was trying to reduce the LV renewal price. So rang LV yo my surprise and utter delight I was offered a reduction on my renewal that brought it in to a very reasonable price. Not only that but the quality of the insurance was outstanding including break down cover etc. Delighted Reviewed on: 23rd August 2024

Personality and Efficiency

Customer support team knowledgeable, efficient and personable. They try and best serve needs, really listen and don’t try and sell what isn’t needed. Reviewed on: 23rd August 2024

Efficient service however there is lack of update wh...

Efficient service however there is lack of update when renewing car insurance. Reviewed on: 23rd August 2024

The cheapest I found, but still expansive.

The cheapest I found, but still expansive. Reviewed on: 23rd August 2024

This year’s renewal cost has actually dropped!

This year’s renewal cost has actually dropped!!. I’ve always tried to stay insured with LV based on their excellent levels of cover and ease to deal with. Reviewed on: 23rd August 2024

Great price

Great price, accepted web site price, better then requote Reviewed on: 23rd August 2024

Very helpful, easy to work with when you have a claim.

Very helpful, easy to work with w Reviewed on: 23rd August 2024

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