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LV (Liverpool Victoria): Car insurance reviews

Name: Car insurance
Rating: 4.2 (316 reviews)

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4.06

Based on 316 reviews, last reviewed 27th May 2025

No new 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

68%

14%

Latest highest rating:

5

Quick and easy to arrange and very competitive price Quick and easy to arrange and very competitive price Reviewed on: 15th October 2024

Latest lowest rating:

1

Rubbish insurer Had a quote which lasted 3 weeks then got new one and was refused cover- wrong criteria,??? Rubbish Reviewed on: 27th May 2025

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About this product

LV= are the chosen car insurer for over one million UK drivers.

LV= offer a range of cover options from third party only through to fully comprehensive. They also have policies for electric cars and multi-car cover.

LV= car insurance reviews help you find out what it’s like to be a customer. If you’ve used LV= before, you can also leave a review and share your experience.

LV (Liverpool Victoria) Car insurance reviews (316)

Review of the LV (Liverpool Victoria), Car insurance:

Really Good

Simple to sign up and well priced. Reviewed on: 22nd August 2023

Not the cheapest, but one of the best

We signed up to LV for car insurance because of a fantastic cashback deal, if it hadn't been for that we probably wouldn't as for us they were one of the more expensive providers. However, after someone crashed into us LV have been fantastic. Our claim was sorted really quickly with no hassle other than a couple of forms to fill in. Having seen how easy they are to deal with in the event of a claim they'll be our first choice to renew with. The little extra cost is definitely worth it. Reviewed on: 26th March 2015

Very Good.

LV are a very good company with no rip offs when it comes to renewing and charge a fair price. They are always very fair. I have never had a problem with them. Reviewed on: 26th March 2015

They do as they say they will - decent company

We have had insurance with them for the car for several years., They always seem to be around the cheapest price, and they have decent service with it. The contacts we make are always friendly, and we have had no issues with them. Worth trying. Reviewed on: 26th March 2015

great customer support- UK base.

Reasonable price, and great customer service. Reviewed on: 24th March 2015

Good price for me and service not too bad either

Attracted by the price, but stay because they seem to be ok overall. Hopefully it lasts! Reviewed on: 14th October 2014

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