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LV (Liverpool Victoria): Car insurance reviews

Name: Car insurance
Rating: 4.2 (316 reviews)

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4.05

Based on 316 reviews, last reviewed 27th May 2025

No new 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

68%

14%

Latest highest rating:

5

Quick and easy to arrange and very competitive price Quick and easy to arrange and very competitive price Reviewed on: 15th October 2024

Latest lowest rating:

1

Rubbish insurer Had a quote which lasted 3 weeks then got new one and was refused cover- wrong criteria,??? Rubbish Reviewed on: 27th May 2025

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About this product

LV= are the chosen car insurer for over one million UK drivers.

LV= offer a range of cover options from third party only through to fully comprehensive. They also have policies for electric cars and multi-car cover.

LV= car insurance reviews help you find out what it’s like to be a customer. If you’ve used LV= before, you can also leave a review and share your experience.

LV (Liverpool Victoria) Car insurance reviews (316)

Review of the LV (Liverpool Victoria), Car insurance:

Credit where credits due.

To be honest I was dreading receiving my renewal quote as for months past I have been reading doom-mongering predictions about how car insurance premiums were set to rocket owing to an assortment of factors out of everybody's control. The thought of surfing the internet and comparison sites searching for a cheaper quote was something that I didn't relish at all and then the quote finally dropped into my inbox. Filled with trepidation I opened it to find to my surprise and delight that the quote was actually LOWER than last years, the sense of relief was overwhelming and my faith in insurance companies was given a fillip. It would have been so easy given the current economic climate for LV to have increased the premium as a matter of course but it seems that the company has taken the time to make a considered and fair judgement and I couldn't be more pleased. Hand claps for LV! Reviewed on: 23rd August 2024

LV highly recommended.

Very good company. Very helpful. Easy to arrange. Reviewed on: 23rd August 2024

I think they're fine

I think they're fine. Just fine. Average on price, decent enough customer service etc. They've decided they won't cover the area I live in going forward (NI) so that's disappointing Reviewed on: 23rd August 2024

LV have helped us with insurances for quite a few years

LV have helped me with the different and varied suggestions of pairing our car insurances together and including our home insurance, they do not charge for changes and are always receptive when I have questioned any increase that had been made Reviewed on: 23rd August 2024

Good customer service, but prices went up by quite a...

Good customer service, but prices went up by quite a lot recently Reviewed on: 23rd August 2024

User friendly

User friendly. Value for money Seamless process when applying online through confused.com website Rewards given. Reviewed on: 23rd August 2024

The best car insurance company I've dealt with ever.

UK based staff in their call centre who are friendly, engaging , patient and helpful e.g. always try to give me the best price possible They also understand when things go wrong and sort everything out with flexibility. Reviewed on: 23rd August 2024

LV, simply the best

These guys make everything very simple and my annual renewal quote was £13 up on last year. Really unbeatable value as service Reviewed on: 23rd August 2024

OK but not perfect

Recent price increase plus problems dealing with a claim detract from what WAS always Avery competitive supplier. Reviewed on: 22nd August 2024

Excellent staff very professioal, easy to sort insu...

Excellent staff very professional, easy to sort insurance, price's extremely competitive overall brilliant service, been insuranced with them for 10 +years .thanks lv. Reviewed on: 1st June 2024

I WOULD GIVE LIVERPOOL VICTORIA NO STARS IF I COULD

I feel this is an awful company. I had a non fault accident back on the 9th November 2023 and 5 months later I still haven’t got my car back. My car was insured through AA who actually wrote the car off but they had to pass it over to LV as the underwriters who decided to repair my car. The communication from LV has been non existent, I have had to constantly chase any information regarding my car. Ive been lied to, ignored and not heard. They have spent over £7,000 on the hire car that I have been driving while my car is being repaired and spent approximately £5,000 so far on the repair of my car. The total cost has exceeded how much my car is worth. I have asked numerous times for my car to be written off but that falls on deaf ears. I've explained that this is having a negative effect on my mental health again they don’t care. I’ve explained that I don’t feel safe about having my car back, again I’m ignored. I’m writing this because I feel this is an awful company and treats their customers appallingly. No wonder the car insurance prices are going up when they waste money on accident claims like mine. Reviewed on: 8th April 2024

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