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LV (Liverpool Victoria): Car insurance reviews

Name: Car insurance
Rating: 4.2 (316 reviews)

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4.06

Based on 316 reviews, last reviewed 27th May 2025

No new 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

68%

14%

Latest highest rating:

5

Quick and easy to arrange and very competitive price Quick and easy to arrange and very competitive price Reviewed on: 15th October 2024

Latest lowest rating:

1

Rubbish insurer Had a quote which lasted 3 weeks then got new one and was refused cover- wrong criteria,??? Rubbish Reviewed on: 27th May 2025

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About this product

LV= are the chosen car insurer for over one million UK drivers.

LV= offer a range of cover options from third party only through to fully comprehensive. They also have policies for electric cars and multi-car cover.

LV= car insurance reviews help you find out what it’s like to be a customer. If you’ve used LV= before, you can also leave a review and share your experience.

LV (Liverpool Victoria) Car insurance reviews (316)

Review of the LV (Liverpool Victoria), Car insurance:

Credit where credits due.

To be honest I was dreading receiving my renewal quote as for months past I have been reading doom-mongering predictions about how car insurance premiums were set to rocket owing to an assortment of factors out of everybody's control. The thought of surfing the internet and comparison sites searching for a cheaper quote was something that I didn't relish at all and then the quote finally dropped into my inbox. Filled with trepidation I opened it to find to my surprise and delight that the quote was actually LOWER than last years, the sense of relief was overwhelming and my faith in insurance companies was given a fillip. It would have been so easy given the current economic climate for LV to have increased the premium as a matter of course but it seems that the company has taken the time to make a considered and fair judgement and I couldn't be more pleased. Hand claps for LV! Reviewed on: 23rd August 2024

MONEY first CUSTOMERS last !

DO NOT BUY from LV ! LV increased our multicar insurance policy by 50% !! After a 25% increase last year !! Loyal customers for many many years! They offered a miniscule reduction and a email to the CEO was a waste of time So we LEFT and now have new car insurance policies with better conditions! With LV it is now ….. MONEY first …. CUSTOMERS SECOND ! Reviewed on: 7th April 2024

Save money and look elsewhere.

Massive increase on my renewal despite a clean history. Not helpful when explaining why. I saved nearly £200 by looking elsewhere which took several hours but worth every penny. No respect for loyalty works both ways. Reviewed on: 11th March 2024

Price doubled for loyal customer

Ive been a loyal customer of LV for over ten years, this year my multi car policy doubled in price, when i phoned them they would not negotiate and the price was fixed, went to other providers well known and got it for less than half price, saved 500 moving to another company, if one can do it at a cheaper price why cant LV , shame as i have been happy with them for many years but now on to better deals. Nathan Chadwick Reviewed on: 10th November 2023

Strange goings on

My quote for renewal this year from LV was a massive price hike, over £200.00. I don't understand why a new customer is preferable to an existing established customer. Perhaps LV can explain. If I apply as a new customer I get a normal quote around the old price. All very strange, don't you think????? Reviewed on: 2nd November 2023

Competitive.

Competitive price, good cover, efficient service. Reviewed on: 10th October 2023

Great car insurance

Great car insurance for a very good premium Reviewed on: 9th October 2023

Think carefully before taking insurance with LV

Very unscrupulous company. Someone ran into the back of my car 2 years ago - they admitted liability and car was fixed no problem. 2 years later I get a solicitors letter from LV saying Hastings were now refusing to pay and that I had to sue Hastings and attend court to recover LVs money! I've obviously said I don't want to sue Hastings and if they are owed money then sue them themselves. Since then I have received multiple emails from LV threatening me. They've said it is in the T&Cs and are now saying they will put the accident down as a fault on my record and destroy my no claims bonus if i do not issue legal proceedings! I have reported to FCA and have contacted the BBC - I am also seeking legal advice to try and protect myself from their constant bullying. Be aware that if you take car insurance with LV this could happen to you. Reviewed on: 7th October 2023

Extortionate price hike on renewal.

Home insurance quote increased by 33% by LV. LV increased my home building and content quote by 33% despite no claims being made. Online comparison site offered an equivalent quote gir £225 which is ehat LV quoted last year. Clearly LV do not want loyal customers snd offer cheaper deals only to new ones. I won't be using LV in the future. I also will not renew my car insurance with them until they rmvakye existing customers as much as they do new ones. Reviewed on: 5th October 2023

Competitive Cost - Easy to manage online

Competitively priced in this market. Easy to manage online which many insurers aren't. The switch process was easy through comparison websites. Reviewed on: 22nd September 2023

Head won over heart

I had been with LV for my car insurance for years They did everything I wanted and was able to match like for like from comparisons sites until last year when they could get nowhere near Admit=ral and so with a heavy heart I switched and have been waiting till my next quote where I can see if I can go back to LV but price is king Reviewed on: 31st August 2023

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