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LV (Liverpool Victoria): Car Insurance reviews

Name: Car Insurance
Rating: 4.22 (314 reviews)

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4.15

Based on 314 reviews, last reviewed 19th Jan 2025

100% decrease in 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

68%

14%

Latest highest rating:

5

Quick and easy to arrange and very competitive price Quick and easy to arrange and very competitive price Reviewed on: 15th October 2024

Latest lowest rating:

2

Huge mistake of age.com 2024 switch of Underwriter. I was with age.com for many years and very satisfied with their ageous underwriter. In 2024 with great fanfare age.com announced it was switching to L... Read more Reviewed on: 19th January 2025

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About this product

LV= are the chosen car insurer for over one million UK drivers.

LV= offer a range of cover options from third party only through to fully comprehensive. They also have policies for electric cars and multi-car cover.

LV= car insurance reviews help you find out what it’s like to be a customer. If you’ve used LV= before, you can also leave a review and share your experience.

LV (Liverpool Victoria) Car Insurance reviews (314)

Review of the LV (Liverpool Victoria), Car Insurance:

Huge mistake of age.com 2024 switch of Underwriter.

I was with age.com for many years and very satisfied with their ageous underwriter. In 2024 with great fanfare age.com announced it was switching to LV, whose road /home assistance was with Brittania. After 50 years with the AA I reluctantly swopped as the LV cover was cheaper. This year, LV has quoted a renewal sum of £794.19 against last year’s quote of £489.45! They state ‘Your LV Car Insurance won’t renew unless you contact us.’ How many age.com members can afford that increase? I’m livid at having ceased my gold membership with the AA and am sure I’m not alone feeling cast aside. Reviewed on: 19th January 2025

Great price

Best price around for level of cover needed. Very helpful & polite staff . Reviewed on: 26th August 2023

Disappointed

LV were to advise me of claim made against me before considering paying as I was suspicious of the circumstances. They didn't and it was only subsequently I found out that that had paid out thousands without contacting me, and now that claim counts against me! Reviewed on: 24th August 2023

Fantastic car policy

Excellent insurance company, such friendly helpful staff, easy to navigate website, great prices and loyalty prices Reviewed on: 24th August 2023

Already recommended LV to my extended family

We have 3 cars as a family and LV have made it so simple to change cars. They were great when our son had an accident last year and the whole experience was smooth. Reviewed on: 24th August 2023

Competitive pricing, through Boundless

Easy to contact LV. Good discounts for joint products and for Boundless members. Reviewed on: 24th August 2023

Most reasonable price and best cover

In the age of quickly rising insurance costs, LV remains good value for money and often tops the list of best priced insurance, covering all my needs, when I perform a comparison. They are easy to deal with, make it simple to make policy changes and offer great extras. I would highly recommend them and salute them for resisting the urge to increase prices too much compared to others in this cost of living crisis. Reviewed on: 24th August 2023

As good as some, better than most

No-one wants to need insurance but with cars it's a requirement. LV= are, as the title says, as good as many. They are friendly in their communication but, more importantly, competitive in their pricing. So I have stuck with them for about 5 years. I've always 'compared' on renewal. But, honestly. I don't want to find out how good they are when processing a claim. Reviewed on: 24th August 2023

Quick and easy, car insurance at LV

I needed car insurance, as my renewal had increased by £250. I went on line and LV was the same price as I had paid the year before, no brainier, snapped it up; all done on line no fuss. Reviewed on: 24th August 2023

LV are simply excellent!

We've insured our cars with LV for many years. A few years ago I had a crash that resulted in the write-off of my beautiful Lexus LS430. It had been in immaculate condition and I felt it was worth far more than a similar model that had not been kept in such good condition. LV agreed to inspect the car and paid me pretty much exactly what I thought it was worth. No arguments or prevarication - They just paid up! In all of my dealings with LV their staff have been knowledgable, polite and friendly - And their prices remain very good value for money. What more could you ask? Reviewed on: 24th August 2023

Happy customer

I recently acquired another vehicle, and having an insurance policy with LV for the original car, it was natural to get a quote for the new vehicle. I was pleasantly surprised by the amount I needed to pay and also pleased that the insurance policies were being brought into line with the same renewal date. Overall I felt very satisfied with the experience! Reviewed on: 24th August 2023

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