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Vitality: Health insurance reviews

Name: Health insurance
Rating: 2.16 (225 reviews)

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2.16

Based on 225 reviews, last reviewed 21st Aug 2026

300% increase in 5 star reviews

in the past 90 days

100% increase in 1 star reviews

in the past 90 days

11%

86%

Latest highest rating:

5

Weekly awards programme is a great incentive to stay... Weekly awards programme is a great incentive to stay healthy Reviewed on: 21st August 2026

Latest lowest rating:

1

Not impressed Despite confirmation from the consultant of a new condition, and Vitality agreeing to pay for the appointment, I have just been informed that they ma... Read more Reviewed on: 11th August 2026

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About this product

Vitality private health insurance gives you access to private healthcare and helps you cover the cost.

Access specialist treatment including mental health support, cancer care and physiotherapy. With Vitality health insurance, you choose where you’re treated and you can use your plan alongside NHS care.

Vitality health insurance reviews help you find out what it’s really like to be a customer. If you’ve used Vitality before, you can also leave a review and share your experience.

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Vitality Health insurance reviews (225)

Haven't been able to log in

Contacted customer services to acquire login details. First time around the membership number was incorrect although it was copied and pasted frm the email they sent. Then they asked for my address. They didn't recognise the address which is strange as they sent a letter there. They told me to speak to my employer. My employer contacts Vitality and who ask for me to phone them. The circle is complete. Still haven't logged in. It would probably be faster for me to intentionally jump in front of a bus, get hit, go to hospital , get better and then fully recovered, than it would be to get into Vitality. Reviewed on: 7th April 2020

Wont take no for an answer!

Saw a rep a couple of years ago despite me insisting that my husband had a pre-existing that nobody else would cover. Rep insisted that they probably could so eventually agreed to see him. Guess what? - they couldn't cover the pre-existing condition!! Waste of time. They have called me several me several times over the last few weeks when I haven't been available. They have been asked to email me instead but apparently are not able to email whilst working from home due to Covid-19 situation - that in itself hardly fills you with confidence. Eventually spoke to them and tried to explain politely about the pre-existing condition etc. Wouldn't take no for an answer, carried on pestering about health insurance and quoting for life insurance and Covid-19 cover?? I got quite annoyed and told the caller in no uncertain terms not to call back. Three days later I get another call off the same person. Full marks for persistence. Wouldn't touch this company with a barge pole. Reviewed on: 6th April 2020

Innovative ideas. Terrible customer service

What a shame that Vitality don’t have the organisational or technical ability to make their rewards system work as it should. Add to that shocking customer service, a vitality salesman who lied about the cost of adding a newborn into my policy (he said it was free) and a 40 hour wait to get a GP video consult, rewards withdrawn mid policy. Avoid at all costs. Their rewards are a gimmick and their system does not work. Reviewed on: 10th December 2019

Not helpful in any way

I have this through my work. My GP wants me to have an MRI, which I will wait for ages on the NHS. I called vitality to see if I can get it done privately. Apparently not, because I am under GP care.... Still don't understand why it matters.... I had it done for another problem within days, when I worked for a different employer who had a health insurance with some other company. Reviewed on: 27th November 2019

Brilliant Innovative Product

Fantastic product, world class service. Seamless claims experience. Brilliant! Reviewed on: 13th November 2019

Customer Care is not helpful, not customer-friendly nor customer-orientated

I checked through Vitality yesterday to get a quote from the website (name: Tins Tru.). Today, I received a call from a Vitality sales person or customer care. After a woman talked to me, she passed me to her colleague. Her male colleague was super unfriendly and passive aggressive. I could hear on the telephone that he was super annoyed, he was just reading from his screen and was talking way too fast! Sometimes, I asked him if he could repeat or just explain the question further please. He reacted annoyed and just re-read the question from his screen again which was super unhelpful and unprofessional. After I rejected to answer one question, he just said "thanks and bye". He didn't even tried to clarify further why this is needed and just hung up. This was just a bad customer experience and I will not sign up with Vitality based on this bad phone experience!! Reviewed on: 11th November 2019

The WORST

1) I wanted to see a GP . On their website they push for Vitality GP, with who you video call on their vitality GP app(whuch is different from Vitality UK app). When I tried to find the app on the app store it was not available, I called their customer service and after keeping me waitin and dodging me around for 45 mins they tell me to call apple and report that apple is having some issue in ther app store and there is absolutely no problem on their side. When I questioned why is Vitality UK available on appstore and not Vitality GP they just said no idea you should ask apple. This is a company who is so delusional that they think their app is far superior than app store and does not undesrtand the pain a customer has to go through . Plus they have been cancelling all the benefits Reviewed on: 8th November 2019

Lack of trust

Vitality take no ownership of complaints. Issues customers have over shocking have nothing to do with them, despite me paying them! "You have to take that up with Lloyds, Road to Health, or anyone else they subcontract to and take money from. Issue outstanding, no apology. They have taken my money and not provided the service I paid for. Plus, only been with Vitality 2 months and rewards already reduced. BA rewards gone, Nuffield gone, BMI healthcare gone. Oh, and I tried to claim my one and only Starbucks coffee from a site offering Vitality / Starbucks rewards and "not accepted" Shambolic Reviewed on: 5th November 2019

Cancelling perks while one's contract continues should be illegal, totally unethical company!

It is getting worse each day every week. All the perks are being dropped, no BA rewards, no cycle rewards, costly Apple Watch reward. Cinema tickets are now 24 per year instead of 52. And they say oh now we have Amazon Prime, which is £8 per months only. They think we are stupid but hey, I am going to cancel my contract as soon as the time comes. Reviewed on: 4th November 2019

Shocking service from Vitality

Shocking service from Vitality. Do not use them!!! I had a simple sprained ankle and needed a physio referral. Video call with GP (which didn't work at first so I had to wait 3 days for another appt!) a waste of time as requested to gather more information from my GP which means another visit and wasted time. Its over a week since my injury and I am no closer to seeing a physio. Thought Vitality were different but it seems not. Disappointed Reviewed on: 30th October 2019

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