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Vitality: Health insurance reviews

Name: Health insurance
Rating: 2.16 (225 reviews)

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2.16

Based on 225 reviews, last reviewed 21st Aug 2026

300% increase in 5 star reviews

in the past 90 days

100% increase in 1 star reviews

in the past 90 days

11%

86%

Latest highest rating:

5

Weekly awards programme is a great incentive to stay... Weekly awards programme is a great incentive to stay healthy Reviewed on: 21st August 2026

Latest lowest rating:

1

Not impressed Despite confirmation from the consultant of a new condition, and Vitality agreeing to pay for the appointment, I have just been informed that they ma... Read more Reviewed on: 11th August 2026

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About this product

Vitality private health insurance gives you access to private healthcare and helps you cover the cost.

Access specialist treatment including mental health support, cancer care and physiotherapy. With Vitality health insurance, you choose where you’re treated and you can use your plan alongside NHS care.

Vitality health insurance reviews help you find out what it’s really like to be a customer. If you’ve used Vitality before, you can also leave a review and share your experience.

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Vitality Health insurance reviews (225)

Con artists

My wife has been suffering hip pain and requested consultation to investigate. Vitality have refused, claiming the condition is pre-existing. This is untrue. We have obtained a GP letter to confirm the issue is new but they still refuse to support. Happy to take the premium but won't provide the service we are paying for. Totally fraudulent. Do not buy! Reviewed on: 9th September 2021

Joke of a company who will avoid paying out at all costs!

Do not take a policy out with this company! We have been paying our premiums in full and on time for years. I needed to make a claim this year to be told they won't pay me out and have cancelled our policy with no return of premiums paid! They find any excuse to negate a claim and really should not be allowed to practise! They are all helpful when taking out the policy but will make it impossible to claim. Reviewed on: 26th August 2021

Given a death sentence

Been paying these people for years, got cancer and they denied the claim... they say heavy periods two years prior was a pre existing condition, despite the gp and consultant saying it was totally unrelated and has absolutely no relatable connection whatsoever to this form of cancer... anyway, they denied and now won’t get treatment due to covid for months. This company is vile.... I can’t stress how vile they are. They seemingly took pleasure in denying the claim, I learned later that this denial meant the claims adjuster gets a bonus, VILE If I survive this I will be surfing these vile people. Reviewed on: 6th August 2021

Vitality denies surgery claims

Vitality supposedly covers dental surgery but they denied my impacted wisdom-tooth claim, despite it meeting their criteria of "surgical removal of impacted teeth or partially erupted teeth" and "complicated buried roots.". I think they are a marketing company, not an insurance company, they exist to sell you more things. Their health incentives are appealing, so you may have a fun experience -- if you never get ill. Reviewed on: 19th July 2021

Innovative product

I have never had a problem with Vitality and their product has been life-changing for me. Their healthy living programme made me consider my life choices and I am a much healthier person because of it! As well as this I have found claiming to be straightforward and pain-free. Would recommend! Reviewed on: 8th June 2021

Not recommended

I find it painful dealing with this company. It is not worth the hassle. Reviewed on: 15th April 2021

What I think of Vitality in 2021!!!

I am sad to have to write a review that contradicts my earlier review..for Vitality Healthcare I still feel the same with regards to the service received by Vitality however this current unprecedented year I have been totally disappointed in them as a company!! They have absolutely NO idea what their clients needs have been..this year when things have been so uncertain with deaths to the pandemic, job losses (with many more to come!) What has their response been?? The company have provided us with coffee vouchers for Waitrose, exercise videos and such like!!! What have companies like AXA and BUPA done for their clients ( This I can tell you for sure as my partner is with AXA and a member of my family with BUPA) AXA have a two month holiday on their premiums for 2019 and thereafter a further two month holiday for 2020, if this alone was not brilliant they went on to waive the excess of £500 because of covid! ( proof of all I have) BUPA too came through for there clients on premium holidays. When challenged about this Vitality offered me £250 a day if I caught Covid.... Reviewed on: 1st April 2021

Don't try to claim

Bad experience trying to get any treatment paid for. Back issue took 6 weeks before actually being referred to the specialist in person. Go with other insurance company. Reviewed on: 28th January 2021

Beware. Vitality does not recognize Covid as a serious illness

Beware...Vitality does not recognize Covid as a serious illness.. I was recently been hospitalized due to Covid 19 for 16 days in Frimley Hospital. Vitality called me and said they don't recognize Covid as a serious illness thus I won't receive any help. It's 2021, thousands have died. UK went into national lockdowns and still Vitality does not recognize Covid as a serious illness and will not help you. Avoid this company as they are a joke. They will not help you in times you need help. Go and search for better insurance companies. If you get Covid you will not receive any help. I learned it the hard way. Reviewed on: 19th January 2021

I am having to send bills to the patients

I am a service provider for Vitality. They send me patients to see and then do not pay the bills. As per rules and regulations of any hospital, if the Insurance company does not pay, the bill gets passed on to the patients. So the patients land up paying at the end, although they are insured with Vitality. Nowadays you have a wide choice. Please do not choose Vitality. Problem is that Vitality offers very cheap deals to the employers to get all their employees covered. Please be aware, you will get the invoice through your door after you have used private healthcare. Reviewed on: 11th December 2020

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