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Vitality: Health insurance reviews

Name: Health insurance
Rating: 1.44 (215 reviews)

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1.38

Based on 215 reviews, last reviewed 29th Oct 2025

100% increase in 5 star reviews

in the past 90 days

No new 1 star reviews

in the past 90 days

10%

88%

Latest highest rating:

5

Lots of perks easy to understand great app Lots of perks easy to understand great app Reviewed on: 5th September 2025

Latest lowest rating:

1

They do not like paying out. This company are very good at taking your money but do not like paying out when you make a claim I have been paying for heath insurance for 50 years a... Read more Reviewed on: 29th October 2025

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About this product

Vitality private health insurance gives you access to private healthcare and helps you cover the cost.

Access specialist treatment including mental health support, cancer care and physiotherapy. With Vitality health insurance, you choose where you’re treated and you can use your plan alongside NHS care.

Vitality health insurance reviews help you find out what it’s really like to be a customer. If you’ve used Vitality before, you can also leave a review and share your experience.

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Vitality Health insurance reviews (215)

Truly dreadful!!!

Truly dreadful!!! They gave approval for treatment over the phone and then once the treatment had been done, they backtracked and said it wasn't covered and were not going to pay!! Vitality Health is all gimmicks (free coffees and cinema tickets) and no substance. Reviewed on: 13th September 2016

Cheap for a reason

Joined them from BUPA. Three months into policy experienced onset of osteoarthritis in hand. BUPA would have beeline phone call and an authorisation number. Vitality - ages to answer the phone, told to submit claim over the internet, too to fill in Claim report to be sent by snail mail, now told claim has to emanate from an NHS GP (not true). Communications not returned. Customer operators don't seem to know a thing. Eventually paid for treatment privately, cancelled policy and returned to BUPA Reviewed on: 5th July 2016

Excellent Preventative Healthcare Product

Bought a vitality core cover Health insurance product and it gives me a good pay back when ever I go for gym and when I bought some fresh veg. products. Great offerings. Thanks guys for the innovative products. Reviewed on: 5th November 2015

Product is great but it is so badly compromised by a contempt for customer service

What a great product! Innovative and imaginative and lots of potential. Obviously the sheer effort of coming up with this wore these guys out however, for they decided to merge the great product with a devastatingly bad level of customer service - at least on personal plans. I have a history of basic questions not being answered, a creaky and awful email service and a default setting of "the customer must not be helped" Luckily I have not had to make a claim, if my health fails.... well I just hope customer services and claims handling do not work from the same manual. I like the concept and still persist with it despite the appalling service. But as a Managing Director of a company I cannot dare inflict this on my employees as our preferred health scheme. It will destroy motivation. Reviewed on: 25th July 2015

I would never need to look elsewhere

Vitality offer me everything I could ever want, with amazing customer service whenever I have had to contact them. I would never need to look elsewhere for my health insurance. Keep up the good work! Reviewed on: 21st May 2015

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