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Vitality reviews

Vitality Logo
Rated Average 2.67/5

Vitality reviews

Unverified business Last reviewed within 7 days

Review summary

People rate this company as Average based on 262 product reviews

Average score of 2.67/5
5 star
18%
4 star
2%
3 star
1%
2 star
2%
1 star
77%
Reviews for Vitality have trended positively over the past 90 days

Latest positive rating

5.00/5

Weekly awards programme is a great incentive to stay...

Weekly awards programme is a great incentive to stay healthy

{"display":"Neil B","slug":"user1743023808","deleted_at":null,"created_at":"2025-03-26T21:16:48.000000Z","updated_at":"2025-03-26T21:16:48.000000Z","biography":null,"tagline":null,"gender":null,"rank":null,"first_name":"Neil","last_name":"Bowman","full_name":"Neil Bowman","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
Health insurance
Neil B 21st August 2026

Latest negative rating

1.00/5

Not impressed

Despite confirmation from the consultant of a new condition, and Vitality agreeing to pay for the appointment, I have just been informed that they made... Despite confirmation from the consultant of a new condition, and Vitality agreeing to pay for the appointment, I have just been informed that they made a mistake with giving authorisation and therefore, although I have seen a consultant would like me to not continue with my treatment. Read more Read less

About Vitality

Vitality means you don't have to claim to benefit from your insurance. We're making it cheaper and easier to live healthier by rewarding members for getting active. Smart Money People is the place for Vitality reviews. Read and write reviews to help increase trust and transparency in Financial Services.

Vitality at a glance

Reviews for Vitality

Showing 11 of 262 company reviews Last reviewed within 7 days

Weekly awards programme is a great incentive to stay...

Health insurance 21st August 2026

Weekly awards programme is a great incentive to stay healthy

Rated Excellent 5.00/5
Read more product reviews

Life insurance that is affordable

Life Insurance 20th August 2026

Vitality was able to provide me with life insurance at an affordable rate

Rated Excellent 5.00/5
Read more product reviews
  • 5.00/5

    Great value for money

    The health insurance from vitality offers great value for money offering protection to myself and family when it matters most, especially when in emergency situations

    {"display":"Sarah","full_name":"Sarah","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Health insurance
    Sarah 20th August 2026
  • 5.00/5

    Vitality rewards me for staying healthy

    Vitality cares about me staying healthy and reward me for doing so. That is excellent

    {"display":"Sarah","full_name":"Sarah","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Life Insurance
    Sarah 20th August 2026
  • 5.00/5

    I really love vitality products.

    I really love vitality products. They are really good value for money . The fact that they give so much choices is amazing. I was... I really love vitality products. They are really good value for money . The fact that they give so much choices is amazing. I was looking for an insurance company that covers children an vitality was the only company that covers my children that gives me peace of mind. Read more Read less

    {"display":"Samantha B","full_name":"Samantha B","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Life Insurance
    Samantha B 20th August 2026
  • 4.00/5

    Happy with cover.

    Happy with cover. Frustrated with the ability to earn points based on heart rate but heart rate monitor often not accurately reading heart rate if... Happy with cover. Frustrated with the ability to earn points based on heart rate but heart rate monitor often not accurately reading heart rate if weather is cold (from selected heart rate monitor partnering with Vitality) Read more Read less

  • 5.00/5

    The customer service is excellent.

    The customer service is excellent. They are always willing to help.

    {"display":"Latanya G","full_name":"Latanya G","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Life Insurance
    Latanya G 20th August 2026
  • 5.00/5

    They have been really efficient with my claims, cust...

    They have been really efficient with my claims, customer service is really quick and easy

    {"display":"Marina","full_name":"Marina","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Health insurance
    Marina 20th August 2026
  • 1.00/5

    Not impressed

    Despite confirmation from the consultant of a new condition, and Vitality agreeing to pay for the appointment, I have just been informed that they made... Despite confirmation from the consultant of a new condition, and Vitality agreeing to pay for the appointment, I have just been informed that they made a mistake with giving authorisation and therefore, although I have seen a consultant would like me to not continue with my treatment. Read more Read less

  • 1.00/5

    Pointless cover, awful service when you really need it!

    I pay for a high level of cover as I wish to have the quickest access to care when my family needs it. When the... I pay for a high level of cover as I wish to have the quickest access to care when my family needs it. When the need arise I paid for a GP referral through vitality - the GP identified the need for specialist advice but vitality rejected their own GP referral since that Gp didn’t have access to the last 5 years of patient records (obviously!). I’m left to conclude that vitality are only interested in gate keeping to prevent patients accessing care rather than providing proper health cover - I will be cancelling my very expensive cover and taking my insurance needs to a better provider ( maybe more focus on providing health care less on the pointless gimmicks and ‘benefits’ eh?) Read more Read less

  • 3.00/5

    Awkward initial sign in as the account didn’t exist...

    Awkward initial sign in as the account didn’t exist for a month or so after we logged in. Annoying you cannot manually add activity -... Awkward initial sign in as the account didn’t exist for a month or so after we logged in. Annoying you cannot manually add activity - I don’t have a Fitbit but I run 5ks often - I cannot manually log these - feels a little pressured to purchase certain tech I don’t want to. Read more Read less

    Products from Vitality

    Showing all products offered by Vitality

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