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Vitality: Health Insurance reviews

Name: Health Insurance
Rating: 1.43 (207 reviews)

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1.42

Based on 207 reviews, last reviewed 20th May 2025

No new 5 star reviews

in the past 90 days

33% decrease in 1 star reviews

in the past 90 days

10%

88%

Latest highest rating:

5

Very quick to arrange treatment Very quick to arrange treatment operation arrangements made MRI and consultant excellent great customer service Reviewed on: 4th September 2024

Latest lowest rating:

1

Terrible customer service. Shameful. Terrible customer service. No one has any idea what is going on. I've been in an endless back and forth loop for 6 weeks with Vitality and my GP tryin... Read more Reviewed on: 20th May 2025

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About this product

Vitality health insurance gives policyholders access to video GP appointments and online mental health support. By staying active, customers can earn rewards like gym membership discounts and fitness trackers. There are a range of additional add-ons to enhance your policy such as hospital choice, out-patient cover and optical, dental and hearing cover.

Choosing the right health insurance policy for your needs can be difficult with so many providers on the market. Our Vitality health insurance reviews can give you valuable insight into life as a policyholder.

Find out how long customers have had their policies with Vitality, and how satisfied they’ve been so far. Learn how policyholders feel about the price of their policies and the amount of excess they have to pay. Do policyholders feel these prices are fair for the amount of cover they have? Find out how easy it is to claim on Vitality’s health insurance and how quickly claims are paid out. Learn more about the rewards available. Read about experiences with the video GP appointments and Vitality’s customer service team. Make an informed decision when choosing your new provider by reading our Vitality health insurance reviews.

If you have a health insurance policy with Vitality, share your experience with our Smart Money People community. Why did you choose Vitality as your provider and have you been satisfied so far? What sort of illnesses and ailments are and aren’t covered under your policy? Did you opt for any additional extras? Have you made a claim, and if so, how quickly was it paid out? What features of the policy do you like the most? Is there anything you feel could be improved? Write an honest Vitality health insurance review today. Together, we can help people like you make better financial decisions.

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Vitality Health Insurance reviews (207)

No Complaints

I have seen some negative reviews and believe people very quick to moan but slow at praise. I have been with them for about 4 years and never had a major issue. A couple of minor technical issues a couple of years ago, which they sorted out, no problem. I love the preventative health incentives and feel better for it. Thank you Vitality Reviewed on: 17th November 2016

Bad health plan AND inefficient/rude customer service

First, I was happy with the plan because we have all those rewards, etc. But then I experienced some "technical problems" (as they say) which resulted by never receiving those rewards. E.g: never receiving the Starbucks free drinks even with the maximum points and even if you asked multiple times to fix the problem. The solution according to them is for you to buy the drink and send them the receipt (every week? really? No thanks). If you are not happy with this solution and you just want the problem to be fixed, you will get a "fuck off" answer. In other words, they don't care whether you get the rewards or not and if you are happy about it or not. The worst is when you make a claim, expect to be charge a lot the following year. In my case, I needed to see a physiotherapist, which I did only 5 times. Well, the following year, the price of my plan raise by 30%!!! I would want to read reviews before subscribing with them so I will post this everywhere so people know that Vitality is not a good company. STAY AWAY. Reviewed on: 11th November 2016

Truly dreadful!!!

Truly dreadful!!! They gave approval for treatment over the phone and then once the treatment had been done, they backtracked and said it wasn't covered and were not going to pay!! Vitality Health is all gimmicks (free coffees and cinema tickets) and no substance. Reviewed on: 13th September 2016

Cheap for a reason

Joined them from BUPA. Three months into policy experienced onset of osteoarthritis in hand. BUPA would have beeline phone call and an authorisation number. Vitality - ages to answer the phone, told to submit claim over the internet, too to fill in Claim report to be sent by snail mail, now told claim has to emanate from an NHS GP (not true). Communications not returned. Customer operators don't seem to know a thing. Eventually paid for treatment privately, cancelled policy and returned to BUPA Reviewed on: 5th July 2016

Excellent Preventative Healthcare Product

Bought a vitality core cover Health insurance product and it gives me a good pay back when ever I go for gym and when I bought some fresh veg. products. Great offerings. Thanks guys for the innovative products. Reviewed on: 5th November 2015

Product is great but it is so badly compromised by a contempt for customer service

What a great product! Innovative and imaginative and lots of potential. Obviously the sheer effort of coming up with this wore these guys out however, for they decided to merge the great product with a devastatingly bad level of customer service - at least on personal plans. I have a history of basic questions not being answered, a creaky and awful email service and a default setting of "the customer must not be helped" Luckily I have not had to make a claim, if my health fails.... well I just hope customer services and claims handling do not work from the same manual. I like the concept and still persist with it despite the appalling service. But as a Managing Director of a company I cannot dare inflict this on my employees as our preferred health scheme. It will destroy motivation. Reviewed on: 25th July 2015

I would never need to look elsewhere

Vitality offer me everything I could ever want, with amazing customer service whenever I have had to contact them. I would never need to look elsewhere for my health insurance. Keep up the good work! Reviewed on: 21st May 2015

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