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Aviva: Health insurance reviews

1.83
Based on 196 reviews, last reviewed 21st Mar 2026
100% increase in 5 star reviews
in the past 90 days
50% increase in 1 star reviews
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3%
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72%

Latest highest rating:

5

Really easy set up that helped me pick the right pla... Really easy set up that helped me pick the right plan for what I needed. Reviewed on: 21st March 2026
John G's avatar
John G

Latest lowest rating:

1

Through my employer I was a group scheme member BUT Through my employer I was a group scheme member. I was asked to submit both an invoice and a receipt for a pacemaker check. This I did on 22/12/2025. ... Read more Reviewed on: 9th February 2026
Angus M's avatar
Angus M

About this product

Aviva health insurance helps pay for private medical care for short-term injuries or illnesses.

You'll have access to a range of private hospitals and facilities that include Circle, Nuffield, Spire and NHS private units. Aviva won't increase premiums at first renewal if you haven't made a claim that's reduced your no claim discount level.

Aviva health insurance reviews help you find out what it’s really like to be a customer. If you’ve used Aviva before, you can also leave a review and share your experience.

Aviva Health insurance reviews (196)

Review of the Aviva, Health insurance:

Horrendous. Utterly diabolic!

1
Horrendous. Absolutely horrendous. A nightmare. Utterly diabolic system, specifically designed to put your in constant stress, strain and struggle, so you run out of energy and give up. I have been having Aviva health insurance policy for a few years at the time I had to make a claim. Everything was fine while I paid, its a big company, so you kind of thinking you are protected, they have such a nice and shiny web site… Then when you dare to make a claim, this is where a nightmare starts. 1. No one picks up the phone for hours. Literally, for hours. No customer service presence EVER. The phone automatic msgs constantly says they are extremely busy, whatever time and day you call. You need to wait at least 45 mins on the phone to get throgh to the real person (thats the quickest I ever managed to get through after my many efforts) Im pretty sure this shortage on staff and responce is there deliberately. 2. Once you made a claim on their web site, and added all supporting documents, including GP referral and previous tests and scans (its mandotory before they even look into your claim) they suppose to contact you within 7 days. Guess what? Noone does. You have to chase them. Again. Call and wait for hours or try to get throgh their chatbot on the web site. 3. The chatbot is another nightmare. Everything is made to kick you off and not get you through to the real person. It is really hard to get through their automatic system. Sometimes just impossible. It is also, Im sure, made deliberately. 4. Once you made a claim, they will start looking for anything, literally, anything in you medical record to reject the claim. Trying to say its pre existing medical condition and etc. They try really hard, mind you. 5. Once you managed to get through these previous steps, and your claim was accepted, you still cant go to the consultant, no. They need to AUTHORISE your treatment. Otherwise its not gonna be paid for you. And this is your owns fault if you went to the doctor before they authorised any treatment in their system. They also choose a hospital for you and provide you the names of the authorised consultant. Only after this you can call to the hospital and book the appointment with a consaltant they choose. 6. Same steps happen with everything, every appointment or test you need to make. Whether its scans or tests or doctor consultations. Time flies by, appointments are not happening immediately, and here we are many months after without health issue being solved or any real result. ;) Congrats. 7. After months and months of struggle with their system, my surgery have been eventually postponed by the Spire hospital on the last day before the actual surgery. 3 weeks after the surgery assesment they suddenly decided I have to go to see a cardiologist and a GP, just to make them feel safer with what they do. ;) I have done this. And guess what? To the time I have done this (it was another month or so) the consultant who was suppose to perform this surgery just left this hospital ;))))) The end. At this point I could stand it no more! So I went to Russia (this is where Im from), and in 2 weeks there they have done all the tests and scans from scratch, prepared me for the surgery and performed the actual surgery. Done. And guess what? It was free. After this I canceled this ridiculous, torturing insurance and never looked back.) Eveything is hard, to the extent, its too much effort to make anything work. This is made deliberately by Aviva, to kick you off when you need them and cynically get their profit. And when you having health issues the last thing you want is more stress, struggle and palaver in your life. Having health issies is streessful enough. Then Aviva just adds more streess and struggle in already very hard circumstances. The whole reason of having private health insurance in the first place, is to have a stress free healthcare and fast specialist appointments. This is not what this is about. They just take your money and dont care about the rest. They dont even pick up the phone. Reviewed on: 17th January 2025

I gave 1 star because there is no 0 .

1
I gave 1 star because there is no 0 ... I have waited for 1h30mn to cancel my policy and the lady on phone told me that I should send a letter by post to confirm my decision.... What a waiste of time. Reviewed on: 25th January 2024

The worst health insurance.

1
The worst health insurance. I have this through work and nothing seems to be connected, awful and broken customer support. Chased them for 2 weeks to activate my account, then their Digital GP wasn't linked to the policy, an hour with customer support for him to tell me that this is where his knowledge ends. gives me a wrong number!!! Had to search for the right one and call, for them to tell me it's a 40min wait... It's taking me 3 weeks to book a treatment, emailing, called and overall trying to find info on their scattered website. Can you do worse? I truly don't think so. Reviewed on: 23rd January 2024

Aviva !! Nobody cares just want your money

1
Tried phoning Aviva many many times in June July some times waiting 30+minutes before hanging up the phone time after time being told they are busy at the moment we were 75 years old at the time .I wrote to the ombudsman and they came to the decision I was at fault for not waiting long enough on the phone. I had a broken leg . And a few weeks later stated loosing might sight in one eye I need help and none was given being treated now by NHS. Reviewed on: 11th January 2024

Worse health insurance

1
Useless hopeless and pointless. They don’t cover emergency. They close Early on weekends so pls Don’t have an emergency or a . health problem on the weekend. When you make a claim, pray you get authorisation. Waste of money and time and so far in the few months I have been a member, it would have been cheaper to pay direct and not have insurance Crooks and deceiving. Stay away. Reviewed on: 18th December 2023

Impossible to get through

1
Impossible to get through via phone, waited for over an hour then got cut off. Reviewed on: 12th December 2023

Impossible to contact, poor service

1
I can definitely see why this company have such bed reviews. Never get through by phone so email. Constantly assured the payment to the hospital is covered yet I am almost £400 out of pocket as had to pay outstanding invoices myself to avoid further action. Service is provided by my work place but would never recommend to anyone Reviewed on: 12th December 2023

Taking the Michael

1
Phoned on Friday to discuss my claim, waited for over an hour to speak to an advisor then hung up. Phoned the sales number answered within minutes spoke to a call handler, who had a very nice telephone manner but was no help. Phoned this morning at 09:30 and finally got through to a claims handler, was told that they were having trouble accessing my records and save me hanging about they would phone as soon as they accessed them. 8 hours later still no phone back. Can't give no stars, if I could that is what I would give Reviewed on: 11th December 2023

Shocking!

1
I have just had to cancel my AVIVA private health. It is the worst experience ever. When it came to a claim I had to wait up to 2+ hours on the phone, then they would not process the claim, I had to go through NHS (but continued to pay circa £299 a month but yet use the NHS! I appealed then they realised that I was in the right. They apologised and promised a £30 refund which I do not even know when I will receive this. I normally have BUPA or AXA PPP (which are much better). I will never take out an AVIVA policy again! steer clear of them! Reviewed on: 2nd December 2023

Would give zero if that was an option

1
Impossible to get through. Complete joke of a service Reviewed on: 27th November 2023

Terrible Service

1
Impossible to get through to Aviva over the phone to make or follow up a claim. Exhausting and intrusive claims process even when pre existing conditions are covered through a group policy and the icing on the cake - poor coverage. Do Not USE Reviewed on: 4th November 2023

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