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LV (Liverpool Victoria): Car insurance reviews

View other LV (Liverpool Victoria) products
4.06
Based on 316 reviews, last reviewed 27th May 2025
No new 5 star reviews
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No new 1 star reviews
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68%
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14%
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Latest highest rating:

5

Quick and easy to arrange and very competitive price Quick and easy to arrange and very competitive price Reviewed on: 15th October 2024
Meadowboy1's avatar
Meadowboy1

Latest lowest rating:

1

Rubbish insurer Had a quote which lasted 3 weeks then got new one and was refused cover- wrong criteria,??? Rubbish Reviewed on: 27th May 2025
Alfred G's avatar
Alfred G
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About this product

LV= are the chosen car insurer for over one million UK drivers.

LV= offer a range of cover options from third party only through to fully comprehensive. They also have policies for electric cars and multi-car cover.

LV= car insurance reviews help you find out what it’s like to be a customer. If you’ve used LV= before, you can also leave a review and share your experience.

LV (Liverpool Victoria) Car insurance reviews (316)

Review of the LV (Liverpool Victoria), Car insurance:

Really Good

5
Simple to sign up and well priced. Reviewed on: 22nd August 2023
sweetice53's avatar
sweetice53

Helpful when needed

5
We have had our car insured with LV for three years now. Although comparing price of policy when the insurance is due for renewal, LV will usually match prices, keeping hem competitive. Unfortunately, this year, a small accident occurred to our car while it was parked. LV couldn't have been more helpful. They contacted repair services, organised repairs, courtesy car etc. And because there had been a witness to the accident, we did not have to pay the excess charge. LV behaved exactly as you would hope an insurance company would under these circumstances, and I couldn't rate them more highly. Reviewed on: 28th March 2016
Frances Heaton's avatar
Frances Heaton

CheekyCharges Campaigner

5
I currently have LV for my car insurance and was given a amazing quote saving me £465 so was one very happy lady prior to lv i was with Go Skippy and to renew my insurance it was going to cost 1169 so i was on the hunt getting quotes and found LV be amazing very helpful and catered for all my needs i would 100% reccommend them to all without a doubt Reviewed on: 13th March 2016
Melissa Palmer's avatar
Melissa Palmer

CheekyCharges Campaigner

5
Have never been charged an admin fee with LV - no #cheekycharges. Reviewed on: 10th March 2016
Frances Heaton's avatar
Frances Heaton

Competitive prices and helpful when needed

4
We were already covered for car insurance with LV and their renewal had increased even though there had been no claims during the year. We compared prices and got back to LV who agreed to drop renewal price, and we therefore purchased. Why does insurance companies not offer their lowest price upfront, rather than charging as much as they think they can get away with. There is no loyalty to existing customers. However, if fairness, we did have a claim the following year, not our fault, and LV couldn't have been more helpful. Have therefore awarded good marks for this insurer. Reviewed on: 10th March 2016
Frances Heaton's avatar
Frances Heaton

CheekyCharges Campaigner

5
They have really good customer service. Touch wood I have never claimed, but they have always been good when speaking to the,m Reviewed on: 2nd March 2016
Sarah Louise Robertson's avatar
Sarah Louise Robertson

CheekyCharges Campaigner

4
Always very competitive price but I would recommend not simply accepting the annual renewal quote - check online at their website - I did and saved £30 this year Reviewed on: 26th February 2016
Brian Harrington's avatar
Brian Harrington

Generally helpful

5
We have had car and home insurance with LV in the past and found them generally well organised and helpful. The customer service people did seem to be able to understand our needs and also were in the UK. Reviewed on: 24th December 2015
Cporteus 's avatar
Cporteus

Excellent experience when having to claim

5
When someone wrote my car off, LV couldn't have been better - knowledgeable, approachable staff, settled the claim fairly and quickly, and explaining every point I asked about. I had no idea what the process was, but the staff were so helpful. Reviewed on: 24th December 2015
Julie's avatar
Julie

Very helpful and considerate customer services, easy to swap over insurance

5
When I had to change my car insurance over to my new car it took less than 10 minutes from the point of me dialling to having it changed over, The person was very helpful and efficient and wanted to know if there was anything else he could help with. I am looking to get home insurance with them too now Reviewed on: 9th November 2015
Flo Hunt's avatar
Flo Hunt

Good prices and good customer service.

5
LV car insurance was very well priced compared to other companies quoting for the sames vehicle. When I had to make a no fault claim they dealt with everything quickly and efficiently, arranging for repairs to be carried out, excess to be recovered from the third party and ensuring I always had a vehicle when I was without mine. Highly recommend them. Reviewed on: 7th November 2015
SB's avatar
SB

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