Smart Money People Logo
Share this page
Link copied

first direct reviews

First Direct Logo
Rated Excellent • 4.63/5

first direct reviews

Verified business
Last reviewed within 7 days

Review summary

People rate this company as Excellent based on 1,549 product reviews

Average score of 4.63/5
5 star
83%
4 star
10%
3 star
2%
2 star
1%
1 star
4%
Reviews for first direct have trended positively over the past 90 days

Latest positive rating

5/5

UK call centres, very knowledgeable and polite.

UK call centres, very knowledgeable and polite. The best by far.

{"display":"Elpajoja","full_name":"Elpajoja","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
1st Account
Elpajoja 28th November 2024

Latest negative rating

1/5

Unethical bank, if you can get past the login screen

Been with them on two different occasions and both times same experience. They have the most complicated way to log into their accounts vs any... Been with them on two different occasions and both times same experience. They have the most complicated way to log into their accounts vs any other bank. The names they give the codes, OTP, pins etc, vary throughout the process. So just logging in is a case of juggling 7+ different codes and passwords. Apart from their parent bank, no other bank seems to make it so hard to login. I had to repeatedly call them to unlock my accounts. Other than that, the bank account is average; nothing special. The savings rates that are then accessible with them are usually good, but like their parent HSBC; the money isn't invested ethically. Read more Read less

{"display":"Richard P","full_name":"Richard P","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
1st Account
Richard P 7th September 2024
See more reviews for first direct products

About first direct

First Direct reviews written by our Smart Money People can help you to find out more about life with this bank. Multi-award winning First Direct claim to "listen, have a conversation and recognise that it's your money, not theirs." Smart Money People is the UK's independent financial services review site. Read and write First Direct reviews, and together we can help to increase trust and transparency in financial services.

first direct at a glance

Reviews for first direct

Showing 11 of 1549 company reviews • Last reviewed within 7 days

UK call centres, very knowledgeable and polite.

1st Account • 28th November 2024

UK call centres, very knowledgeable and polite. The best by far.

{"display":"Elpajoja","full_name":"Elpajoja","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
Rated Excellent • 5/5
Read more product reviews

The online bank you need

1st Account • 28th November 2024

Great online bank, never had a problem with them.

{"display":"Valentina","full_name":"Valentina","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
Rated Excellent • 5/5
Read more product reviews
  • 5/5

    Great bank - wonderful staff

    Great bank - always get to speak to a person in this country - not a call centre abroad and they are so friendly and... Great bank - always get to speak to a person in this country - not a call centre abroad and they are so friendly and helpful. Great to have a regular saver if you have a 1st account too. Just all round easy bank to deal with Read more Read less

    {"display":"Michelle Best","full_name":"Michelle Best","avatar":{"url":"\/assets\/uploads\/avatars\/users\/2029.png"}}'s avatar
    1st Account
    Michelle Best 22nd November 2024
  • 5/5

    Excellent 24 hour service with humans

    Excellent 24 hour service with real people always. Great site and app with few problems ever. Sadly, no extras such as cashback or interest. There is a free £250 overdraft though.

    {"display":"Martyn","full_name":"Martyn","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    1st Account
    Martyn 20th November 2024
  • 4/5

    Convenient if not the market best - Cash ISA

    Convenient if not the market best - Cash ISA

    {"display":"Neil ","full_name":"Neil ","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Cash ISA
    Neil 15th October 2024
  • 5/5

    fd - a needle in the proverbial financial haystack

    In the almost two decades I have used fd, nothing has gone wrong, no apology has been needed and things continue to work as clockwork,... In the almost two decades I have used fd, nothing has gone wrong, no apology has been needed and things continue to work as clockwork, which in this day and age is a miracle. Read more Read less

    {"display":"Neil ","full_name":"Neil ","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    1st Account
    Neil 15th October 2024
  • 5/5

    very good banking system.

    very good banking system. Never had any problems in many years.

    {"display":"Janice Docherty","full_name":"Janice Docherty","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    1st Account
    Janice Docherty 15th October 2024
  • 5/5

    I have two cars and my house insured with first dire...

    I have two cars and my house insured with first direct, they are excellent

    {"display":"Steven D","full_name":"Steven D","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Car Insurance
    Steven D 8th October 2024
  • 5/5

    Brilliant

    For years have supported my ups and downs, a great backup to my finacial life

    {"display":"Francis N","full_name":"Francis N","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    1st Account
    Francis N 24th September 2024
  • 5/5

    I'm on my 3rd Bonus savings account.

    I'm on my 3rd Bonus savings account. I save a regular monthly amount, you can save up to £300 per month and you get an excellent interest rate

    {"display":"FawcettSA","full_name":"FawcettSA","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Bonus Saving Account
    FawcettSA 15th September 2024
  • 1/5

    Unethical bank, if you can get past the login screen

    Been with them on two different occasions and both times same experience. They have the most complicated way to log into their accounts vs any... Been with them on two different occasions and both times same experience. They have the most complicated way to log into their accounts vs any other bank. The names they give the codes, OTP, pins etc, vary throughout the process. So just logging in is a case of juggling 7+ different codes and passwords. Apart from their parent bank, no other bank seems to make it so hard to login. I had to repeatedly call them to unlock my accounts. Other than that, the bank account is average; nothing special. The savings rates that are then accessible with them are usually good, but like their parent HSBC; the money isn't invested ethically. Read more Read less

    {"display":"Richard P","full_name":"Richard P","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    1st Account
    Richard P 7th September 2024

    Products from first direct
    Showing products offered by first direct

    We are Smart Money People

    Join 2 million active users who make better financial decisions with the power of reviews.

    Create an account

    Protecting trust by verifying companies and reviewers

    The only site that specialises in financial services

    Providing everyday people with a voice