Write a review

LV (Liverpool Victoria): Car insurance reviews

Name: Car insurance
Rating: 4.19 (329 reviews)

View other LV (Liverpool Victoria) products

4.04

Based on 329 reviews, last reviewed 8th Sep 2025

700% increase in 5 star reviews

in the past 90 days

100% increase in 1 star reviews

in the past 90 days

67%

15%

14%

Latest highest rating:

4

Hundreds cheaper than SAGA Significantly cheaper than SAGA used previously by hundreds of pounds. Cannot vouch for claims performance having not made one. Hence lower ratings bu... Read more Reviewed on: 8th September 2025

Latest lowest rating:

1

Avoid LV Landlord Insurance - not fit for purpose Avoid LV Landlord Insurance - the policy is not fit for purpose. I took out Landlord Insurance with LV as they claim to cover: ‘Accidental damag... Read more Reviewed on: 8th September 2025

Read all reviews See your review

About this product

LV= are the chosen car insurer for over one million UK drivers.

LV= offer a range of cover options from third party only through to fully comprehensive. They also have policies for electric cars and multi-car cover.

LV= car insurance reviews help you find out what it’s like to be a customer. If you’ve used LV= before, you can also leave a review and share your experience.

LV (Liverpool Victoria) Car insurance reviews (329)

Review of the LV (Liverpool Victoria), Car insurance:

Car Insurance Reviewer

the reminder had gone up £30 ,we did go compare found one much cheaper, sophoned them up tocancel and they matched it - RESULT Reviewed on: 14th July 2016

Always fairly priced

I've used LV for my car insurance for 10 plus years. They are always competitively priced and offer excellent no claims etc. On the one occasion I claimed they were efficient and helpful. I'd definitely recommend them. Reviewed on: 17th July 2018

Ticks all the boxes

Everything is done well. Starting with price which is very competitive. Speaking to someone you can understand. Reviewed on: 5th July 2018

Great service

Always polite and helpful, this years renewal was cheaper than last years without being asked. Reviewed on: 4th July 2018

Always a pleasure doing business

Never had any issues, simple no-nonsense insurance at a good price Reviewed on: 4th July 2018

Fantastic company

We have been insured for a few years now with LV and they're an excellent company with excellent customer service Reviewed on: 4th July 2018

Poor service

Had a minor accident which I believe was not my fault. LV have procrastinated over the last four months, only to tell me this week that a witness has come forward saying that it was my fault. Rug pulled from under my feet , case closed Reviewed on: 22nd June 2018

No Problems

Multi car policies. Often no cost to add family members for a couple of weeks. Good response to claims. Keen pricing. Reviewed on: 4th June 2018

Car insurance

Car insurance Great prices poor customer service Price for double on your automatic renewal that they set up then charge you £57 to cancel and get your no claims bonus stay well clear car repair absolutely shocking total disgrace LV will not help you to get it fixed correctly with the garage that they put your car in Reviewed on: 11th May 2018

DISGRACEFUL

My experience with LV was the worst I have ever experience in my life. I was involved in a very small accident where a fraudster criminal made a claim against me for "whiplash". LV did not keep me informed of the progress of the case even though I told them he was fraudulent and provided as much evidence as possible to support my case however, I only recently found out that the case was closed because of my extreme renewal price with another organisation due to a claim against me. They did not consistently provide communication updates to me and did not give me a chance to defend myself and just accepted this fraudsters claim leaving me with distress and an overpriced insurance bill every year. When I tried to speak to LV to make a complaint, the person I spoke to (not mentioning names) treated me like an idiotic criminal and subsequently made me feel un well and brought tears to my eyes. He was so rude and was not taking my complaint seriously. Please do not ever use LV for your insurance unless you want to feel like you are worthless to them. Reviewed on: 24th April 2018

DISGUSTING SERVICE

I think even a 1 star is too much for the service I have received with lv. Me and my partner had our car stolen in Sep 2017 and it still hasn’t been sorted it would be nice to keep up dated on the claim not every time we have to phone them and ask for an update everytime you speak to someone all very rude staff funny how the sales team are very polite and very helpful. But the claims team soo rude and just money grabbing and treat us like criminals I would 100% stay away from this company people it has caused us soo much stress I have another policy on my car with them cannot wait for that to end and I will be finished with them as they are absolutely appalling. They “tried their luck” as one of the staff said to us to try and get the police report for free over the phone because the did not want to pay for the police report so I need to wait so they can try and be cheap and break the law without getting our signatures for data protection disgusting Reviewed on: 15th March 2018

Do you have a different LV (Liverpool Victoria) product?

Share your experiences with products to help others make smarter financial decisions and learn more about different products available. Write a review

Are you a business? Get insights, reply to reviews, invite customers and understand their needs

Alternative products

Cycle insurance
from Eversure 5.00 from 1 reviews
Car insurance
from Swinton Insurance 2.54 from 114 reviews
Vehicle breakdown insurance
from Cover My Breakdown 1.34 from 10 reviews

Want to see more from LV (Liverpool Victoria)?

Pension
from LV (Liverpool Victoria) 5.00 from 2 reviews
Annuity
from LV (Liverpool Victoria) 5.00 from 1 reviews
Motorbike Insurance
from LV (Liverpool Victoria) 5.00 from 1 reviews

View all products

Join Smart Money People

Keep up to date on ratings of your favourite businesses. Find out about our awards and write new reviews with ease

Create an account

News, guides and insight from our team

View resource hub