People didn’t used to have much choice when it came to banking. You’d put your savings into an account with one of the big banks (often the same one your parents used), get your mortgage with one of the big banks, and hold your current account with one of the big banks.
In the last 10 years, this has started to change. A number of new banks have opened up, giving consumers a much larger range of options. We call these banks "challenger banks".
That means a bank like Virgin Money, which is a long-established firm with a millions of customers, is placed in the challenger bank bracket with the mobile-first approach of the likes of Monzo and Starling.
Because of this, it’s worth distinguishing between the more established challenger banks such as Virgin Money and smaller new start-ups such as Monzo and Starling. Most of these start-ups were founded after the financial crisis in 2008. And it's increasingly the likes of Monzo and Starling (app-based banks) that people talk about when they use the term challenger banks.
Rise of the challenger banks
As it's become easier to switch current accounts, more banking customers are willing to have accounts with these innovative new options, who offer things like in-app money management tools that compliment the product they're ultimately offering.
The challenger banks have been well-received, winning a number of awards. For example, Starling Bank took home “Best British Bank” at the 2018 British Bank Awards.
And in a field that was previously dominated by the Monzo vs. Starling battle, more and more challengers have launched in the UK. N26 and Revolut are looking to claim a bigger share of the market, and FinTech upstarts Viola Black announced its arrival in the UK with the rather brazen tagline “Move over Monzo”.
We’re also seeing a growing number of challenger banks aimed specifically at businesses, with the RBS-backed Mettle the latest to grab business banking headlines.
How challenger banks have helped to drive a “digital-first” mentality
Despite the growing popularity of the challenger banks, we’ve also seen younger customers becoming more satisfied with the bigger banks. This is largely because, in an effort to keep pace with the challengers, the major banks have invested heavily in improving their own digital offerings.
Secure, feature-rich app-based banking is increasingly the norm. Anything less is seen as old-fashioned and outdated.
App-based banking has grown in popularity to the point where, in 2018, it was preferred to online banking – a major milestone in the rise of challenger banking.
Ultimately, challenger banks are leading a wholesale digital revolution in personal finance. Few part of the financial world have been left untouched by this.
Prepaid debit cards are more popular than ever, with the likes of Monese earning positive reviews and an increasingly large share of the market.
A list of challenge banks founded since 2018
|Name||Founded||Current account?||Personal savings?||Personal mortgage?||Business accounts?||Business loans?|