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Emma reviews

Emma logo
Rated Excellent 4.86/5

Emma reviews

Verified business Last reviewed within 14 days

Review summary

People rate this company as Excellent based on 3,559 product reviews

Average score of 4.86/5
5 star
88%
4 star
11%
3 star
1%
2 star
0%
1 star
0%

Emma Savings App is a brilliant tool for budgeting, saving, and tracking spending with ease. It’s user-friendly, offers clear insights, and helps many get their finances in order. However, some find the premium features pricey and the constant push to upgrade a bit much, plus a few have had issues reconnecting bank accounts.

Positive themes

  • Emma Savings App makes budgeting and saving effortless with clear spending insights.
  • Emma Savings App is super easy to use and helps keep all finances in one place.
  • Emma Savings App’s customer service is friendly and responsive with helpful support.

Negative themes

  • Emma Savings App’s premium features are pricey and the upgrade prompts can be annoying.
  • Emma Savings App sometimes struggles with bank connection errors and syncing issues.
  • Emma Savings App’s marketing emails can be misleading and cause trust concerns.
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About Emma

Emma “assists you in avoiding overdrafts, finding wasteful subscriptions and giving the control you need over your finances”. If you’re considering downloading the Emma app, please read our communities reviews to see what other people are saying about this innovative new app. Already using the Emma app? Please share a review of what you thought of Emma (and whether or not it saved you money!) and help others with your comments.

Emma at a glance

Reviews for Emma

Showing 11 of 3559 company reviews Last reviewed within 14 days

A great app for saving without having to think about...

Savings App 17th March 2026

A great app for saving without having to think about it!

Rated Excellent 5/5
Read more product reviews

The best budgeting app out there - great value

Savings App 17th March 2026

Have used Emma since shortly after it was released. Can't recommend it enough for anyone that has more than one place where they manage their... Have used Emma since shortly after it was released. Can't recommend it enough for anyone that has more than one place where they manage their money to get an holistic view of their savings and spending. The monthly fee for the premium versions have made their money back multiple times over in helping to spot unneccessary subscritpions! Read more Read less

Rated Excellent 5/5
Read more product reviews
  • 5/5

    Very intuitive to use.

    Very intuitive to use. Love that it incorporates a subscription monitor as well.

    {"display":"Sarah W","full_name":"Sarah W","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Savings App
    Sarah W 16th March 2026
  • 5/5

    Absolutely amazing app, great customer service, supe...

    Absolutely amazing app, great customer service, superb features, and always being updated, cannot recommend this any more than I already am. get it now.

    {"display":"Kevz","full_name":"Kevz","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Savings App
    Kevz 16th March 2026
  • 5/5

    App to trust

    Emma really helps you take control of your money. It's easy to use and customer service is brilliant. Recommend.

    {"display":"Rosa","full_name":"Rosa","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Savings App
    Rosa 15th March 2026
  • 5/5

    incredible, best personal finance app

    incredible, best personal finance app

    {"display":"geoffrey32i","full_name":"geoffrey32i","avatar":{"url":"\/assets\/uploads\/avatars\/users\/804110.png"}}'s avatar
    Savings App
    geoffrey32i 2nd March 2026
  • 5/5

    Emma is a financial Super App!

    Emma is a financial Super App! A great place to manage your finances and track your day to day spending. I also love the savings and investing features.

    {"display":"Jimmy","full_name":"Jimmy","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Savings App
    Jimmy 2nd March 2026
  • 5/5

    Best all-rounder money management app

    Emma is the best all-rounder app that I've used to help me stay on top of my money. I'm awful at keeping track of my... Emma is the best all-rounder app that I've used to help me stay on top of my money. I'm awful at keeping track of my spending so Emma telling me where I am in my budget and giving me daily reminders really helps me. I especially like the auto-save function and the investment ability too. Read more Read less

    {"display":"Jas ","full_name":"Jas ","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Savings App
    Jas 21st January 2026
  • 5/5

    Great financial app with high functionality

    Never had any issues with the app and love the fact that it's smooth and has lots of features to take advantage of. Especially useful... Never had any issues with the app and love the fact that it's smooth and has lots of features to take advantage of. Especially useful the subscriptions tracking as I always have some uncancelled trials. Read more Read less

    {"display":"Karina","full_name":"Karina","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Savings App
    Karina 3rd April 2025
  • 5/5

    Super intuitive design, great app

    The Emma App is amazing at visualising my spending - it seemed so much clearer than other apps and the design is super intuitive. I... The Emma App is amazing at visualising my spending - it seemed so much clearer than other apps and the design is super intuitive. I definitely saw the value in using it long term and felt like the goals were clear. Read more Read less

    {"display":"Carly F","full_name":"Carly F","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Savings App
    Carly F 18th March 2025
  • 5/5

    The Money Management App You Actually Enjoy Using

    I've been using Emma to manage my finances, and it’s been a game-changer. It connects all my accounts, tracks recurring payments like car insurance and... I've been using Emma to manage my finances, and it’s been a game-changer. It connects all my accounts, tracks recurring payments like car insurance and road tax, and even detects price increases automatically. The round-up feature helps me save without thinking, and budgeting feels effortless with smart categories. If you want an easy way to stay on top of your money, Emma is a must-have! Read more Read less

    {"display":"Giuliano F","full_name":"Giuliano F","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Savings App
    Giuliano F 29th January 2025

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