Tailored insight for the mortgage industry
In UK mortgages, the voices of your brokers and their customers matter – and we help you make the most of them. By using Smart Money People, you get valuable insights tailored to your industry.
In UK mortgages, the voices of your brokers and their customers matter – and we help you make the most of them. By using Smart Money People, you get valuable insights tailored to your industry.
Valuable insights, driven by data

Unlike generic review sites, we focus solely on financial services - with deep expertise in mortgages - giving you more meaningful insights than our competitors

Thanks to our survey solution, you can survey your brokers with a bespoke question set - to get the exact information you need

Compare your results with our Mortgage Lender Benchmark report - the industry's largest broker feedback survey - so you know exactly where you stand against your competitors
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Melanie Godley - Senior Marketing Manager, Pure Retirement
"Smart Money People’s insights have been invaluable in assessing how we measure up against our competitors and the broader industry."

About Smart Money People
We’re Smart Money People, the UK’s most comprehensive financial services review site. We harness the power of customer research to provide deeper, more valuable insights, helping businesses like yours build trust with customers.
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Collective wisdom for your business
With over 2.3 million reviews captured and counting – each collecting 16+ data points – we give you in-depth data to improve the customer experience and even evidence Consumer Duty outcomes.