Tailored insight for the insurance industry
In UK insurance, your customers' voices matter – and we help you make the most of them. By using Smart Money People, you get valuable insights tailored to your industry.
In UK insurance, your customers' voices matter – and we help you make the most of them. By using Smart Money People, you get valuable insights tailored to your industry.
Valuable insights, driven by data
Unlike generic review sites, we focus solely on financial services - with deep expertise in insurance - giving you more meaningful insights than our competitors
2.3+ million reviews captured and over ten years' of data - which we can benchmark by company, sector, the industry, or even your own team
Each review collects 16+ data points giving you in-depth data to improve customer experience and even evidence Consumer Duty outcomes
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Some of the companies we've worked with
About Smart Money People
We’re Smart Money People, the UK’s most comprehensive financial services review site. We harness the power of customer research to provide deeper, more valuable insights, helping businesses like yours build trust with customers.
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Collective wisdom for your business
With deep experience in UK insurance and the wider financial services industry, Smart Money People can give you the insights you need to learn, grow, and thrive.