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Lovey (formerly Love Finance): Business loans reviews

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4.91
Based on 463 reviews, last reviewed 4th Apr 2026
22900% increase in 5 star reviews
in the past 90 days
100% increase in 1 star reviews
in the past 90 days
See only 5 star reviews
93%
See only 4 star reviews
6%
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1%
2 star
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0%
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0%

Latest highest rating:

5

Honest opinion Customer service from Jet excellent. System a bit troublesome, rates are good but could be better. Overall would recommend. Reviewed on: 4th April 2026
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Thom B

Latest lowest rating:

1

They send countless messages telling you that your b... They send countless messages telling you that your business is eligible for funding but then refuse any application at the underwriting stage. Their r... Read more Reviewed on: 24th March 2026
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Tony B
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About this product

Lovey (formerly Love Finance) offer a range of business lending solutions.

Lovey can help with small business loans, VAT loans, unsecured loans and short-term borrowing. Enquire in 60 seconds, apply in five mins and get your loan in as little as four hours.

Lovey business loan reviews help you find out what it’s really like to be a customer. If you’ve used Lovey before, you can also leave a review and share your experience.

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Lovey (formerly Love Finance) Business loans reviews (463)

From start to finish they were helpful

5
From start to finish they were helpful and considerate to our business needs, understanding how the money could help us and being able to process it quickly and efficiently. All representatives we dealt with were friendly and a credit to the company Reviewed on: 11th April 2024
Alexander S's avatar
Alexander S

Best rates and stress free

5
Our company needed a loan to cover a short-term cash flow issue. I knew a couple of finance brokers who I assumed I would use, but I wanted to quickly check the going rate, so I filled out a form on the website of the first company I found on Google - Love Finance. Ten minutes later, I had a call from Will. He was great. I have to be honest, finance is not my strong suit, but Will explained everything in a really understandable way and, most importantly, was just a decent human being to deal with at a stressful time. Half an hour later, he rang me back with an offer. I figured it was nice, but I would obviously go to the guys that I knew, assuming it would be the same service. Will checked in to see how I was doing from time to time, but I was confident I would use the guy I knew. Two weeks later, after being promised an offer pretty much every day, my broker admitted he didn't think he could beat the deal Will offered. I rang Will, and the money was in my bank within 36 hours. Will and the team at Love Finance had secured the best loan for my business in less than an hour - my only regret is not biting their hand off on the first call. I can't recommend them enough. They're easy to work with, great at their jobs, and a lovely team to have your back when you need access to funding. Reviewed on: 11th April 2024
Jack Leigh's avatar
Jack Leigh

Excellent service from start to finish

5
Excellent service from start to finish Reviewed on: 11th April 2024
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David j

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