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Published on 9th November 2016

The Insurance Choice Awards 2016 Winners

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LV= are your top insurance company, naming them “Best Insurance Company” and “Best Car Insurance Provider” 2016.

Over the last twelve weeks, the UK public has been voting in their thousands for their favourite insurance companies, and we can finally reveal who you’ve chosen as your Insurance Choice Awards winners:

With a rating of 4.54 on Smart Money People, Liverpool Victoria (LV=) was voted your “Best Insurance Company”. They also scored highly for car insurance too, with their 4.62 score earning them the title of “Best Car Insurance Provider”. Customers praised their “excellent levels of customer service”.

You also voted Go Girl as your “Worst Insurance Company”, with a score of 2.65. Customers noted that Go Girl’s cancellation fees and admin charges were particularly high, something we covered in our fight against #CheekyCharges.

The winners in full:

Best Insurance Company:  LV=

Best Appliance Insurance Provider: row.co.uk

Best Breakdown Insurance Provider:  The AA

Best Car Insurance Provider:  LV=

Best Cycling Insurance Provider:  Bikmo Plus

Best Gadget Insurance Provider:  CoverCloud

Best Home Insurance Provider:  Direct Line

Best Personal Lines Broker:  Complete Cover Group

Best Pet Insurance Provider:  PetPlan

Best Student Insurance Provider:  Cover4Insurance

Best Travel Insurance Provider:  World FIrst Travel Insurance

Best Wedding Insurance Provider:  Dreamsaver

Worst Insurance Company 2016:  Go Girl

It’s clear that there are some great insurance companies out there, and congratulations again to all our winners. But, it’s also clear that some insurance firms aren’t quite delivering for their customers, and that’s where we come in. We use our reviews to help consumers better navigate financial services. We also deliver unique customer insight that helps financial firms build better products.

Many thanks again to the thousands of UK consumers who voted in the awards! With your help, we’re changing financial services for the better. The Insurance Choice Awards will be back in 2017, so keep sharing your reviews and together we can help change financial services!

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