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LV (Liverpool Victoria) reviews

LV - Liverpool Victoria Logo
Rated Good • 3.87/5

LV (Liverpool Victoria) reviews

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Unverified business
Last reviewed within 7 days

Review summary

People rate this company as Good based on 564 product reviews

Average score of 3.87/5
5 star
63%
4 star
16%
3 star
3%
2 star
1%
1 star
17%
Reviews for LV (Liverpool Victoria) have trended positively over the past 90 days

Latest positive rating

4/5

Hundreds cheaper than SAGA

Significantly cheaper than SAGA used previously by hundreds of pounds. Cannot vouch for claims performance having not made one. Hence lower ratings but impressed otherwise.

{"display":"Wile E Cayote","full_name":"Wile E Cayote","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
Car insurance
Wile E Cayote 8th September 2025

Latest negative rating

1/5

Avoid LV Landlord Insurance - not fit for purpose

Avoid LV Landlord Insurance - the policy is not fit for purpose. I took out Landlord Insurance with LV as they claim to cover: ‘Accidental... Avoid LV Landlord Insurance - the policy is not fit for purpose. I took out Landlord Insurance with LV as they claim to cover: ‘Accidental damage, vandalism and theft by your tenants covered as standard’ ‘Your legal liability as a landlord covered up to £5m’ I had awful tenants who left the property damage and vandalised. The damage exceeded the security deposit by £1000. LV refused to pay out as; Rustam Hussain, customer relations adviser, closed my case as I couldn't prove the damage happened on one day, the previous tenants were un-cooperative with their investigation and the tenants caused the damage. As it was clear LV were going to avoid paying out I made inquiries about using the legal cover, which i had bought as an optional extra. I was asked to sign an engagement letter to say I would be responsible for up to £7000. This exceeds the amount you can claim in Small Claims Court. I would advise anyone not to use LV. I have now had to open a case with the Financial Ombudsman. Read more Read less

{"display":"Becca","full_name":"Becca","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
Car insurance
Becca 8th September 2025
See more reviews for LV (Liverpool Victoria) products

About LV (Liverpool Victoria)

LV= (Liverpool Victoria) is one of the UK's largest investment, protection, in-house advice and retirement specialists.

LV= started out in 1843 as Liverpool Victoria Friendly Society with the aim of helping the community to provide life cover for their families.

LV= provide a range of financial products across personal insurance, protection policies, investments and retirement income solutions.

LV (Liverpool Victoria) at a glance

Reviews for LV (Liverpool Victoria)

Showing 11 of 564 company reviews • Last reviewed within 7 days

Avoid LV Landlord Insurance - not fit for purpose

Car insurance • 8th September 2025

Avoid LV Landlord Insurance - the policy is not fit for purpose. I took out Landlord Insurance with LV as they claim to cover: ‘Accidental... Avoid LV Landlord Insurance - the policy is not fit for purpose. I took out Landlord Insurance with LV as they claim to cover: ‘Accidental damage, vandalism and theft by your tenants covered as standard’ ‘Your legal liability as a landlord covered up to £5m’ I had awful tenants who left the property damage and vandalised. The damage exceeded the security deposit by £1000. LV refused to pay out as; Rustam Hussain, customer relations adviser, closed my case as I couldn't prove the damage happened on one day, the previous tenants were un-cooperative with their investigation and the tenants caused the damage. As it was clear LV were going to avoid paying out I made inquiries about using the legal cover, which i had bought as an optional extra. I was asked to sign an engagement letter to say I would be responsible for up to £7000. This exceeds the amount you can claim in Small Claims Court. I would advise anyone not to use LV. I have now had to open a case with the Financial Ombudsman. Read more Read less

{"display":"Becca","full_name":"Becca","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
Rated Terrible • 1/5
Read more product reviews

Hundreds cheaper than SAGA

Car insurance • 8th September 2025

Significantly cheaper than SAGA used previously by hundreds of pounds. Cannot vouch for claims performance having not made one. Hence lower ratings but impressed otherwise.

{"display":"Wile E Cayote","full_name":"Wile E Cayote","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
Rated Good • 4/5
Read more product reviews
  • 5/5

    Really helpful and much better value than Petplan, f...

    Really helpful and much better value than Petplan, for an even better coverage!

    {"display":"Lucy C","full_name":"Lucy C","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Pet Insurance
    Lucy C 7th September 2025
  • 5/5

    Brilliant home insurance and helpful team!

    Brilliant home insurance and helpful team! Easy to contact by phone and some information available on my online account too.

    {"display":"Lucy C","full_name":"Lucy C","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Home insurance
    Lucy C 7th September 2025
  • 5/5

    5* customer service

    Always easy to contact a real person, and they are always friendly and helpful. A big part of the reason we’ve chosen to stay with... Always easy to contact a real person, and they are always friendly and helpful. A big part of the reason we’ve chosen to stay with them for many years. I have moved away occasionally for price reasons but always come back Read more Read less

    {"display":"Lucy C","full_name":"Lucy C","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Car insurance
    Lucy C 7th September 2025
  • 4/5

    From 5 companies LV Offered not the cheapest but the...

    From 5 companies LV Offered not the cheapest but the best cover

    {"display":"Danny","full_name":"Danny","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Home insurance
    Danny 7th September 2025
  • 4/5

    LV are really good, it's the prices that are rising...

    LV are really good, it's the prices that are rising that prevent a higher rating

    {"display":"A","full_name":"A","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Car insurance
    A 5th September 2025
  • 5/5

    I have my four cats insured with LV.

    I have my four cats insured with LV and have had to make a number of claims. One of my cats has an ongoing condition... I have my four cats insured with LV and have had to make a number of claims. One of my cats has an ongoing condition and LV has been very supportive. All my claims have been paid without a problem, even one that occurred only a couple of weeks after I had changed my cats insurance over to LV. I was paid out with any problems. I think that LV's premiums are more competitve than other companies and you get more cover for your money. The previous insurance company that I used for one my cats could not match LV's value for money. The claims system is simple and they will pay either me or my vet direct. My vet must have a similar opinion as when I was worried about the cost of my cat's treatment and she told me not to worry as I had chosen one of the best pet insurance companies to deal with. Other insurance companies would have to offer me a lot more in terms of premium costs and cover before I would ever consider moving elsewhere. Read more Read less

    {"display":"Christine E","full_name":"Christine E","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Pet Insurance
    Christine E 5th September 2025
  • 4/5

    Good clear product description & customer service.

    Good clear product description & customer service.

    {"display":"Andrew S","full_name":"Andrew S","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Car insurance
    Andrew S 5th September 2025
  • 4/5

    Easy to get a quote and price was reasonably competi...

    Easy to get a quote and price was reasonably competitive. I chose this product as their user interface is simple to use and they process changes quickly.

    {"display":"Bmon16","full_name":"Bmon16","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Home insurance
    Bmon16 5th September 2025
  • 5/5

    Renewal Increase High

    1st year very good premium.Renewal 66% increase after one minor accident. Customer Serrvice excellant

    {"display":"Peters Family","full_name":"Peters Family","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Car insurance
    Peters Family 5th September 2025

    Products from LV (Liverpool Victoria)
    Showing products offered by LV (Liverpool Victoria)

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