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Sean Colton

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Review of the Tide, Business banking:
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Avoid Tide.

1
Avoid Tide. I wish I had never opened an account. I became the victim of an impersonation scam involving criminals pretending to be Tide. I genuinely believed I was following instructions to stop fraudulent transactions, not authorising payments. What followed has been an extremely disappointing experience. Tide acknowledged that the transaction was significantly out of character for my account and that their own fraud detection systems failed to intervene, yet they still decided to hold me responsible for a substantial proportion of the loss. The way this has been handled has been stressful, frustrating and detrimental to my mental wellbeing, adding significant distress to an already traumatic experience of being scammed. Requests for information and evidence have repeatedly been dismissed on “confidentiality” grounds, leaving me feeling that I have had to fight to be heard rather than being supported as a victim of fraud. The whole experience has completely undermined my confidence in Tide. If you are considering Tide, my advice is simple: look elsewhere. I certainly wish I had. Reviewed on: 17th August 2026

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