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Review of the Chip, Savings App:

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Saving made Smart

Chip’s saving app is challenging conventional ways of saving so that it is done in a more mathematically considered and enjoyable way. By calculating what I can save, as well as providing bonuses and opportunities to win money by making a deposit, I am psychologically more tuned towards saving and reaching my savings goals. The app is easy to use and should appeal to a wide range of users, although especially the younger generation. In a time when personal debt is increasing and more people do not have adequate savings, the appeal of saving needs to be increased and tech has so far not had a major unfulfilled role in this until apps like Chip have come around. Reviewed on: 10th March 2021

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