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Review of the John Lewis, Partnership Card:

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Shame on you John Lewis

Appalling choice of new service provider by John Lewis. Don’t touch New Day with a barge pole if you are a creditworthy customer who clears their balance in full. I held a John Lewis Partnership Card for more than 10 years, clear my balance in full each month, have an unblemished credit history & a healthy income and have been rejected by New Day. I appealed the decision but to no avail as ‘I don’t meet their criteria’. Somewhat ironically I also held two other cards with New Day ( not through active choice but because they took over servicing the Debenhams card & Laura Ashley cards. I don’t use those cards and am so incensed at being declined for the new John Lewis Card, the one I used regularly for day to day expenses, I’ve cancelled them. Having read the other negative reviews about New Day I am now relieved that I was rejected and won’t have the hassle that so many are experiencing. My anger was never about access to credit - I have other cards with ample limits - it was about being treated appallingly by a John Lewis, a company with whom I had a long standing relationship. The John Lewis leadership team failed to ensure that their loyal customers were protected. New Day has effectively ‘bought’ an existing ‘book’ and could have migrated JL customers to their database without any need for them to re-apply. John Lewis has failed to acknowledge that our relationship is with them, the retailer, not with New Day. For customers the ‘back end’ process should be invisible but this hasn’t been the case and as a result John Lewis brand reputation has taken a massive hit. I am just one of many who will now take my spend elsewhere. Shame on Dame Sharon White and the Executive Leadership Team for plunging John Lewis deeper into the mire. Reviewed on: 4th November 2022

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