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GJW Direct reviews

GJW Direct's logo
Rated Excellent 4.78/5

GJW Direct reviews

Verified business Insurance choice awards winner
  • FCA approved and regulated
    FCA approved and regulated
  • UK-based contact centre
    UK-based contact centre
  • Manage your account or policy via an app or website
    Manage your account or policy via an app or website
  • On-line application and approval process
    On-line application and approval process

Review summary

People rate this company as Excellent based on 1,128 product reviews

Average score of 4.78/5
5 star
91%
4 star
7%
3 star
1%
2 star
0%
1 star
1%
Reviews for GJW Direct have trended positively over the past 90 days

GJW Direct is loved for its friendly, helpful staff and straightforward, easy-to-use service that makes boat insurance hassle-free. The pricing is competitive and fair, with many appreciating the value and extras like RCR membership. Claims are handled quickly and smoothly, often exceeding expectations. Some have noticed recent price hikes and extra fees since a takeover, which has caused frustration.

Positive themes

  • GJW Direct’s staff are friendly, helpful and make insurance easy to deal with.
  • GJW Direct keeps prices competitive and offers great value for money.
  • Claims with GJW Direct are handled quickly and with no fuss.

Negative themes

  • Recent price increases and extra fees have left some feeling frustrated with GJW Direct.
  • Long phone wait times and call disconnections have annoyed a few users.
  • Some found the new monthly payment charges unfair compared to previous terms.
Summarised by AI
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About GJW Direct

Established in 1826, GJW Direct specialises in non-commercial boat insurance.

GJW Direct offers cover for a wide range of vessels including yachts, dinghies, motor cruisers, narrowboats, RIBs and jet skis.

Operating on a non-advised basis, GJW Direct offer information about products and services without making personal recommendations.

GJW Direct at a glance

Contact details

Phone
0151 473 8000
Social media

Reviews for GJW Direct

Showing 11 of 1128 company reviews

I honestly could not have asked for a better experie...

Marine insurance 22nd May 2026

I honestly could not have asked for a better experience with GJW Direct. After suffering storm damage to my boat, I expected a slow, frustrating... I honestly could not have asked for a better experience with GJW Direct. After suffering storm damage to my boat, I expected a slow, frustrating claims process filled with paperwork and generic call-centre responses. Instead, GJW Direct handled the entire situation with speed, professionalism, and genuine human care from start to finish. The claims process was exceptionally efficient. Communication was clear at every stage, updates were proactive, and I never felt like I had to chase anyone for answers. What really stood out was how knowledgeable and experienced the claims team were when dealing with storm damage specifically. They understood the urgency, the technical aspects of marine repairs, and the emotional stress that comes with seeing your boat damaged. Unlike many insurers today, GJW Direct still provides real human customer service. I was able to speak directly with helpful people who understood boating and had authority to make decisions. The underwriting team were also excellent — pragmatic, fair, and clearly focused on long-term customer relationships rather than looking for excuses to reduce cover or delay settlement. The value for money is outstanding considering the level of cover and service provided. It’s rare to find an insurer that combines competitive pricing with genuinely premium support, but GJW Direct absolutely delivers both. The entire experience gave me enormous confidence that my boat is properly protected. Based on my experience, GJW Direct deserves to be recognised as one of the best boat insurers in the UK. Their combination of fast claims handling, specialist marine knowledge, responsive underwriting, and truly personal customer service sets them apart from most insurers in the market. I would recommend them without hesitation to any boat owner looking for reliable, high-quality marine insurance. Read more Read less

Rated Excellent 5.00/5
Read more product reviews

Think Twice Before Choosing This Insurer

Marine insurance 1st March 2026

I was the victim of a no-fault boating collision. Liability was clear from the outset, and GJW insured the other party. Despite this, GJW stalled... I was the victim of a no-fault boating collision. Liability was clear from the outset, and GJW insured the other party. Despite this, GJW stalled at every single opportunity — delaying, deflecting, and refusing to deal with the claim in a fair and timely manner. What should have been a straightforward resolution became an exhausting and unnecessary battle. Their conduct left me with no alternative but to issue court proceedings against their insured. Only when faced with legal action did GJW finally agree to settle. In my experience, they demonstrated the very worst traits you would hope never to see in an insurer: obstruction, delay, and a complete lack of accountability. I have formally submitted complaints to the Insurance Ombudsman regarding their handling of this claim. If you’re considering insurance options, my advice is simple: look elsewhere. Read more Read less

Rated Terrible 1.00/5
Read more product reviews
  • 5.00/5

    I have never had to make a clame but I have found GJ...

    I have never had to make a clame but I have found GJW Direct, to be good value for money

    {"display":"Mr D","full_name":"Mr D","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Marine insurance
    Mr D 28th October 2025
  • 5.00/5

    Excellent customer service

    I had some issues about my boat insurance cover and GJW offered a perfect resolution. The customer service by GJW is excellent. Oh, prices are good too.

    {"display":"Stephen S","full_name":"Stephen S","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Marine insurance
    Stephen S 23rd October 2025
  • 5.00/5

    Excellent - a straightforward easy-to-use service

    Excellent - a straightforward easy-to-use service

    {"display":"Rhona H","full_name":"Rhona H","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Marine insurance
    Rhona H 20th October 2025
  • 5.00/5

    Easy to deal with ,and a good price

    Straight forward boat insurance ,we never made a claim so couldn’t tell you what that’s like.

    {"display":"Michael S","full_name":"Michael S","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Marine insurance
    Michael S 16th October 2025
  • 5.00/5

    Narrow boat insurance

    Helpful and comprehensive boat insurance

    {"display":"Rachel S","full_name":"Rachel S","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Marine insurance
    Rachel S 15th October 2025
  • 5.00/5

    Great team very helpful and understanding great work

    Great team very helpful and understanding great work

    {"display":"Kenneth L","full_name":"Kenneth L","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Marine insurance
    Kenneth L 14th October 2025
  • 5.00/5

    Yacht Insurance.

    Offers comprehensive insurance without survey. Excesses are too high on aux. equipment.

    {"display":"John L","full_name":"John L","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Marine insurance
    John L 13th October 2025
  • 5.00/5

    Could not fault my experience with GJW in any way.

    Could not fault my experience with GJW in any way.

    {"display":"Chris P","full_name":"Chris P","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Marine insurance
    Chris P 13th October 2025
  • 5.00/5

    Calling your office

    I've only needed to call your office, not to make a claim. The call was answered promptly, no waiting. My question was answered fully. They... I've only needed to call your office, not to make a claim. The call was answered promptly, no waiting. My question was answered fully. They were very polite and helpful when I was in a stressful situation. Much appreciated. Read more Read less

    {"display":"Pam H","full_name":"Pam H","avatar":{"url":"\/assets\/images\/default_new.png"}}'s avatar
    Marine insurance
    Pam H 13th October 2025

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